Organized. Output

8/3/2019 Organized. Output

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Organized


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KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .699

Bartlett's Test of Sphericity Approx. Chi-Square 1.026E3

df 231

Sig..000

Communalities

Initial Extraction

Price of products 1.000 .605

Variety of products 1.000 .351

Quality of products 1.000 .596

Freshness of products 1.000 .712

Cleanliness of store 1.000 .502

Size of store 1.000 .550

Availability of products 1.000 .407

Accessibility/Approachability

of store from your home1.000 .493

Goodwill/Brand Image 1.000 .402

Entertainment facilities

in/nearby the store 1.000 .652

Time availability 1.000 .518

Parking Space of the store 1.000 .458

Behavior of sales staff 1.000 .572

Shopping with the family 1.000 .494

Interaction with the owner 1.000 .529

Bargaining on the products 1.000 .657

Discounts /offers Availability

in the store1.000 .610

Credit Facility provided by

the store1.000 .659

Availability of different

Modes of Payment1.000 .555

Waiting time for billing 1.000 .551

Home Delivery 1.000 .618


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df 231

Sig..000

Communalities

Initial Extraction






















the store1.000 .659






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df 231

Sig..000

Communalities

Initial Extraction






















the store1.000 .659






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Total Variance Explained

Com

pone

nt

Initial Eigenvalues

Extraction Sums of Squared

Loadings Rotation Sums of Squared Loadings

Total

% of

Variance Cumulative % Total

% of

Variance

Cumulative

% Total % of Variance Cumulative %

1 4.408 20.035 20.035 4.408 20.035 20.035 2.591 11.778 11.778

2 2.114 9.608 29.643 2.114 9.608 29.643 2.516 11.437 23.215

3 1.832 8.328 37.972 1.832 8.328 37.972 2.109 9.588 32.803

4 1.373 6.242 44.214 1.373 6.242 44.214 1.971 8.961 41.764

5 1.185 5.388 49.602 1.185 5.388 49.602 1.446 6.573 48.337

6 1.100 4.998 54.600 1.100 4.998 54.600 1.378 6.263 54.600

7 .951 4.325 58.925

8 .914 4.155 63.080

9 .896 4.073 67.153

10 .877 3.987 71.141

11 .848 3.854 74.995

12 .758 3.448 78.443

13 .711 3.231 81.673

14 .643 2.922 84.595

15 .581 2.643 87.238

16 .563 2.560 89.798

17 .512 2.328 92.126

18 .438 1.991 94.117

19 .387 1.758 95.875

20 .358 1.628 97.504

21 .312 1.419 98.923

22 .237 1.077 100.000

Extraction Method: Principal Component

Analysis.


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Component Matrixa

Component

1 2 3 4 5 6

Price of products .335 -.301 -.005 .291 .159 .540

Variety of products .271 -.400 .211 -.212 .014 .164

Quality of products .432 -.558 .177 .196 .153 -.073

Freshness of products .424 -.582 .271 .283 .090 -.180

Cleanliness of store .570 -.375 -.089 -.167 -.024 -.017

Size of store .349 -.124 -.351 -.416 .324 -.111

Availability of products .612 -.141 -.057 .040 -.045 -.074


of store from your home.569 .096 -.228 .178 -.124 -.246

Goodwill/Brand Image .535 -.101 -.041 -.136 .139 -.257


in/nearby the store .502 .086 -.516 -.237 .210 .161

Time availability .544 .111 -.378 .100 -.236 .036

Parking Space of the store .616 -.040 -.092 -.219 -.133 .046

Behavior of sales staff .545 -.147 .203 .154 -.429 -.064

Shopping with the family .467 .356 -.335 -.028 .018 .189

Interaction with the owner .355 .431 -.227 .367 .166 -.062

Bargaining on the products .332 .278 .088 .448 .134 .494


in the store.348 .233 .531 -.271 .032 .280


the store.343 .292 .470 -.377 .299 .059


Modes of Payment.403 .215 .391 -.281 -.322 .107

Waiting time for billing .160 .263 .197 .098 .576 -.275

Home Delivery .446 .500 .143 .018 -.304 -.236

After Sales Support/

Replaceability.345 .283 .386 .306 .146 -.239

Extraction Method: Principal Component Analysis.

a. 6 components extracted.


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Rotated Component Matrixa

Component

1 2 3 4 5 6

Price of products .390 -.062 .106 .003 -.114 .652

Variety of products .459 -.131 .134 .268 -.179 .026

Quality of products .757 .023 .053 -.036 .096 .101

Freshness of products .821 .081 -.085 -.052 .140 .039

Cleanliness of store .523 .208 .394 .109 -.131 -.009

Size of store .138 -.020 .710 .002 .073 -.146

Availability of products .406 .392 .267 .093 .044 .085


of store from your home.184 .616 .228 -.076 .146 .033

Goodwill/Brand Image .350 .258 .375 .112 .211 -.126


in/nearby the store -.016 .214 .750 .000 -.016 .207

Time availability .060 .596 .321 -.052 -.119 .197

Parking Space of the store .255 .379 .397 .277 -.115 .042

Behavior of sales staff .442 .537 -.131 .223 -.139 .041

Shopping with the family -.181 .404 .435 .106 .044 .310

Interaction with the owner -.160 .439 .150 -.127 .410 .324

Bargaining on the products -.017 .186 -.062 .144 .179 .753


in the store.062 .005 .007 .755 .101 .163


the store.024 -.079 .187 .697 .361 -.002


Modes of Payment.057 .305 -.032 .668 -.102 -.031

Waiting time for billing .017 -.068 .105 .079 .727 .009

Home Delivery -.130 .654 -.046 .351 .202 -.083

After Sales Support/

Replaceability.143 .298 -.205 .219 .560 .091


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 11 iterations.


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Component Transformation Matrix

Compo

nent 1 2 3 4 5 6

1 .485 .607 .446 .341 .161 .236

2 -.797 .343 -.025 .295 .382 .117

3 .290 -.211 -.598 .665 .259 -.062

4 .157 .278 -.530 -.518 .284 .518

5 .072 -.556 .397 -.101 .690 .205

6 -.126 -.289 .068 .274 -.452 .785


Rotation Method: Varimax with Kaiser Normalization.


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Statistics

Gender ofRespondant

Occupation ofRespondant

how many times

do you buy food

items(grocery)

from organized

store (like- easy

day,big bazaaretc) monthly

N Valid 200 200 200

Missing 0 0 0

Gender of Respondant

Frequency Percent Valid Percent

Cumulative

Percent

Valid Male 129 64.5 64.5 64.5

Female 71 35.5 35.5 100.0

Total 200 100.0 100.0

Occupation of Respondant


Cumulative

Percent

Valid student 114 57.0 57.0 57.0

employee 69 34.5 34.5 91.5

any other 17 8.5 8.5 100.0

Total 200 100.0 100.0

how many times do you buy food items(grocery) from organized store

(like- easy day,big bazaar etc) monthly


Cumulative

Percent

Valid Once 42 21.0 21.0 21.0

twice 61 30.5 30.5 51.5

thrice 34 17.0 17.0 68.5

more 63 31.5 31.5 100.0

Total 200 100.0 100.0


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Organized. Output

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