Organizational Structure Company : Dialog Telekom PLC

Outline Introduction Direction setting process Dimension of organization design Structure Information processing perspectives on structure Effectiveness value conclusion

Introduction

Dialog PLC Dialog TV Dialog mobile Dialog broadband internet Dialog fixed line Dialog global

Service of the future – CSQS / Service Centre Of The Year 2006’

The future today – 3G/HSDPA/ Ez pay/song catcher

Direction Setting Process

External Environment

CEOTop Management

Internal Situation

Strategic Direction

Organization Design

Effectiveness outcomes

Dimensions of Organization Design

Structural Dimensions Formalization Specialization / Division of Labor Hierarchy of authority / Span of Control Centralization Professionalism Personal Ratios

Contd.. Dimensions of Organization Design

Contextual Dimensions Size Organizational Technology Environment Goals & Strategy Culture

Structure

Organizational Structure types Functional structure Divisional structure Geographical structure Horizontal structure Matrix structure Modular structure

Structure of Dialog Telekom PLC

It’s a Hybrid structure which is a combination of Matrix structure and Modular structure.

Each Strategic Business Unit (SBU) works independently Each function of every SBU has communication linkages

with each other Top down as well as Bottom up communication is

available Use worldwide resources and technologies

Structure of Dialog Telekom PLC (organization chart)

•This structure shows under Dialog Fixed Line is follows in all SBUs of Dialog Telekom PLC.

Benefits of using an organization chart

Whole structure can be viewed at one glance. Organization’s hierarchy is explained. Number and types of positions are explained. Departments and divisions are shown. Management relationships are identified. Communication channels are shown. Management levels are identified. Spans of controls are given Weakness of structure can be easily identified

Limitations of organizational chart If performed manually, org charts will very quickly

become out-of-date. It only shows 'formal relationships‘. It shows nothing about the managerial style

adopted. The best structure for one type of business may

not be the best for another.

Information Processing Perspective on Structure Vertical Information Linkages

Hierarchical referrals Rules & plans Vertical information systems

Horizontal Information Linkages Information systems – Direct control Task forces – Full – time integrator – Teams -

Effectiveness Values of Dialog Telekom PLC

flexibility

External

Control

Internal

Focus

Structure

Human relations emphasis

Open system emphasis

Internal process emphasis

Rational goal emphasis

Conclusion

Dialog Telekom PLC is one of the best player in the telecommunication industry with the largest customer base.

They have a hybrid structure which consists of matrix structure and the modular structure.

Dialog uses both vertical and horizontal information linkages in order to retain an effective coordination.

Thank you!