Organizational Behavior Concepts Starbucks

Tiffany Chim

About Starbucks

In 1971 Starbucks was founded in Seattle.

Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive to bring both our heritage and an exceptional experience to life.

Starbucks grew at an exponential pace thereafter, into a most popular, successful, and well-known international organization that helps roughly 35 million customers a week.

Starbucks successfully and intertwines uses three main organizational behavior concepts to increase the strength of the organization: Organizational culture Organizational Communication Organizational structure.

1971-Founded in Seattle, Washington by Gordon Bowker, Jerry

Baldwin, and Zev Siegl. 1971-First Starbucks coffee shop opens in Seattle’s Pike Place

Market-coffee bean roasting company 1985- Howard Schultz becomes CEO and founds II Giornale Coffee

Company-espresso beverages using Starbucks coffee beans 1987- Changes name to Starbucks Corporation 1987-First stores outside of Seattle are opened in Chicago,

Vancouver, British Columbia. 1995-Starbucks Coffee International opens in Japan 1996-Begins selling bottles Frappuccino drinks 2002-Fourtune magazine names Starbucks as one of the “100 Best

Companies to Work for”. 2003-Acquires Seattle’s Best Coffee

Company History

Organizational Culture

•Offer a great work environment for employees and treat each other with respect and dignity. 

•Apply the maximum standards of excellence to the purchasing, roasting and fresh delivery of their coffee. 

•Embrace diversity as an important component of the way they do business.

•Develop strongly satisfied customers all of the time.

•Contribute absolutely to community and environment.  

•Recognize that profitability is essential to future success.

Starbucks measure the

appropriateness of its

decisions:

Starbucks has used Organizational behavior concepts to their benefit to get to the peak of their success. The internal working of the Starbuck Organization has made lasting impressions on the customer by perfecting their organizational culture.

Organizational Communication

Communicates motivation by clarifying to the employees on what is to be done, how well they are doing, and what can be done to improve performance.

Communication is the key to build trust, promote understanding and empower and motivate others.

The organizational communication extends not just the employee, and to the customer as well.

Communication using website that shares: companies guiding principles vision as a company social responsibility mission statements

Starbucks Purchase Behavior

one of the largest and most influential brands in the social media universe. Our research analyzed the effects of Starbucks earned media exposure on Facebook and the lift in Starbucks in-store purchase incidence in the four weeks following exposure. The results showed a statistically significant positive lift in purchase incidence in each of the four weeks following exposure, and an increasing cumulative lift during those time periods.

Starbucks

uses centralized

decision making

techniques and has

developed a six point model for

ethical decision

making. This framework

includes the following steps in order:

•Identify the ethical problem

•List possible solutions and any obstacles to resolving the problem

•Seek input from others

•Determine the best approach

•Ask for guidance if the path is vague

•Follow through on your decisionOrganizational Structure

Starbucks successfully utilizes its Organizational

culture, Organizational Communication and Organizational structure to maintain its status as one of the most successful companies in the world.

As we can see, Starbucks has focused on the successful application of these three areas of organizational behavior. With this successful application, Starbucks proudly promotes and shares the models that make them successful to anyone who cares to investigate. As a result, Starbucks continues to be a successful corporation.

Conclusion

Thank You