Hungarian Federation of Rural and Agrotourism Federation, goals, activities and future 2006.
ORGANIZATION OF AGROTOURISM -FARMS
Transcript of ORGANIZATION OF AGROTOURISM -FARMS
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Index
A. Agricultural Tourism...................................................................................5
1.1 Forms of agricultural tourism.......................................................................9
1.2 Hospitality .................................................................................................9
1.3 Nutrition.................................................................................................. 11
1.4 Accommodation ....................................................................................... 12
B. Establishing and running of an agricultural tourist business................ 14
2.1 Farms ..................................................................................................... 14
2.2 Agro Farms.............................................................................................. 16
2.3 Risk in agrotourism .................................................................................. 20
2.4 Definitions and categories of costs............................................................. 21
2.4.1 Types of costs ...................................................................................... 21
2.4.2 Hypothetical calculation of costs in agro farm ............................................. 22
3. Two examples of agricultural farms in Poland............................................... 24
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GLOSSARY
agrotourism: the tourist enterprise made by farmers on the base of
the owned production and own work. it is generally
enterprise on the small scale, regarding the advantages
of the rural environs.
ecotourism: tourism is oriented on the particularity of the nature.
The participants are very ecological consciousness and
natural sensibility.
agricultural farm: farm, that beside the agricultural enterprise, is also runs
tourist service, adjusting the natural sources and
material goods to the needs of tourists.
quality of agricultural
services: the level of services made by the farmer. it depends
mostly on such factors as: category of object (rooms,
boarding) other service offers
categorisation of
agricultural services: classification of rooms according to these various levels.
Numerous elements are used as the basis for giving the
proper category that determine the minimal and desired
standard as far as the safety, running of the building
and its surroundings are concerned.
the elements (products)
of agrotourism: accommodation, attractions of the environment,
available facilities, the forms of spending free time,
possible services.
selling of agricultural
services: the number of service places, that found the clients in
the given place and gives time.
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the constant means of
production in agrotourism: the farmer’s house with rooms, other buildings for
tourist, horses, bicycles, boats, kayaks.
the rotative means of
production in agrotourism: the equipment of the flat, furniture, rtv and agd
equipment.
alternative tourism
(balanced): the tourist service made by small family enterprises for
the small number of tourists.
mild tourism: mostly with the family or in small groups connected with
having pleasure from the beauty of the environs and
from having free time.
mass tourism: so called fast, in big groups, the program of the journey
is strictly realised, sightseeing.
rural tourism: each form of tourism in the rural environment that
exploits the natural cultural and landscape values of the
environment.
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A. Agricultural Tourism
Tourism can have various forms. In the literature on this subject we can find the terms:
mass tourism (traveling with a group, passie form of relaxing) and mild tourism (individual,
spontaneous, active form of relaxing/rest). Agrotourism represents the second model.
Among the features, which distinguish agrotourism from mass tourism there are among
others:
Place of rest – farm, the tourist gets to know the rhythm of life, has a contact with
domestic animals, fresh food, colourful landscapes, the sounds, the smell.
People – the direct contact with family, possibility of getting to know the family´s
customs, hospitability, making contacts with new people.
Rural life – the daily tasks of country’s citizens, getting to know the culture and
customs of the given place, tradition, history of the given place, tradition, history of
the country and of the region, folklore.
Space – the contact with nature, the freedom in moving around, the silence, the
possibility of pursuing sports and possibility of recreation.
This form of tourism includes mostly recreational activities connected with the nature, with
hiking, health tourism, sightseeing tourism, culture tourism and ethnic tourism.
It is wrong that in Poland people confine agrotourism in every type of activity consisted in
renting rooms in the country. Actually the agrotourism are only these forms of tourism, that
have some connection with agriculture, breeding, fishing, gardening, most often with active
farm. The remaining forms should be called rural tourism or tourism in the rural regions.
The notion agrotourism appeared at the end of the twentieth century. Agrotourism is a
term introduced by representatives of those agricultural farms, which deal with tourism. That
notion spread over all activities connected with not only tourists but also holiday- makers in
general. For that reason the notion is understood differently by tourists themselves and by
those who deal with tourism. For tourists agrotourism means all activities of people who are
going to learn about agricultural production or rest in a farm environment
There is a fundamental belief in agriculture that agricultural farm is a basic field that delivers
tourist service.
Having free workforce, accommodation or cheep food supply it can gain income thanks to
the tourism. However, the practice shows that other subjects are also interested in
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agricultural activity; while farms, especially those located in the area attractive touristically,
narrow their activity to agriculture.
The meaning of the notion agriculture changes depending on the geographical region in the
world. What is more, the relations between agriculture and rural tourism also change. The
difference is a consequence of the role of rural community and agriculture in a given country
or region.
In Europe, where country has some different than agricultural functions, the differentiation
between the agrotourism and rural tourism is crucial. In the areas where farming production
is divided and highly specialised and where it is possible to observe the close relations in the
rural community, it is advisable to use the term ”rural tourism” to agrotourism.
In the wide meaning agrotourism includes also some service of companies dealing with food
production as well as its trade. That aspect of agrotourism is crucial for promotion of rural
production in the countries of highly developed food production.
Agrotourism then is the subject of social, agricultural and economical policy of countries of
the European Union, known as multifunctional economical development of the
agricultural farms and multifunctional development of rural areas.
Agrotourism is the example of the extra-agricultural development of the agricultural farms
and rural areas.
Nowadays agrotourism contains wide knowledge in the areas of economy, organisation,
marketing and managing.
Agrotourism is very important for the communities both urban and rural. It can have several
functions, such as: income, employment, using free accommodation, activating the rural
areas, preserving natural sources and also recreation and education of the urban community.
The most common groups of functions are: sociopsychology, economics and environmental.
The first one are connected with increasing respect for the rural community, culture
promoting and possibilities of introducing the traditional lifestyle of the rural areas.
Economical functions deal with stimulation of development of agricultural, horticultural or
breeding farms, creating additional sources of income for farms and local governments.
Environmental functions deal with protection of natural environment and taking care of the
rural one.
Main problem of the countries in the European Union is the low income of rural community
and especially income from farming. One of main aims of the Union written in Rome Treaty
is “providing (...) good standard of life for the rural communities especially by increasing the
income of people working in agriculture”.
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That is why, the Community using financial and agricultural politics undertakes actions to
increase those incomes. In many countries of the Union the income of the agricultural farms
is the same or even a little bit higher than average. At the same time the situation where
farmers have two occupations becomes more and more popular so their income comes from
two sources.
In the countries where that situation is common, for instance in Germany, the reason for
undertaking several occupations by the farmers is that the income from agriculture is not
sufficient and the workforce is too high.
Changes in employment and sources of income influence the decreasing number of total
quantity of farms and more and more farmers work part-time (part-time agriculture). That
kind of work is common especially in the countries of southern Europe, such as Greece,
Portugal, Italy or Spain, where more than half of employed in agriculture are part-time
farmers. It is assessed that in Greece even 70% and in Italy 90% of the workforce are the
people working part-time.
Agricultural offer of Europe is very rich. Agricultural farms, companies dealing with farm
production and farmers themselves show impressing invention in finding additional sources
of income from tourist service.
Serving those tourists who spend weekends in the countryside is very important for rural
areas of most European developed countries. In England, Scotland and Ireland very common
are B&B services. In France and Italy the PDO1 conception is used.
Some agrotourism farms in the European Union use the funds of that Union. Others try to
get money from different sources. In some countries it is commercial so it concentrates
especially on foreign tourists.
The success of agricultural activity depends on the quality of the service because the tourists
usually expect certain conditions. According to the World Tourist Organisation the quality of
the service in tourism is,, fulfilling for established price all customer’s conditions guaranteed
by law and at the same time respecting safety and hygiene rules and the harmony of the
human and natural environment”(Agrotourism, training materials 2002).
Crucial instrument of assessing the quality is categorisation and standarisation of agricultural
objects and rural tourism.
System of assessing the quality of products and service of accommodation in agriculture in
most countries stress the standard of technical equipment of the rooms and elements
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stressing rural and agricultural character of the offer. Those systems are significantly
different in different countries. In Great Britain the quality of agricultural farms is assessed
by the National Board of Tourism, using the same criterion for the rural and urban areas. In
France, Austria and Germany categorisation of the rooms is done by the country inspectors.
System of control and assessing the quality is to achieve and preserve the high level of the
products and is very important for marketing.
In France the symbol of the quality in agriculture is an ear. In Austria it is marked by a daisy
and the best quality farms get four daisies.
In Poland categorisation is established on the basis of legislation act from 29-th August
1997. However it does not state clearly about standarisation according to rural agriculture.
That is why “System Kwalifikacji i Kategoryzacji Wielkiej Bazy Noclegowej” (the System of
Qualification and Categorisation of the Great Accommodation Base) was introduced and it is
ruled by Polska Federacja Turystyki Wiejskiej “Gospodarstwa Gościnne” (Polish Federation of
the Great Tourism “Guest Houses”). It is quite expensive for the farm owners to get the
category of their farm. Besides some law requirements the farmhouses must fulfil others,
such as proper marking, preserving in good condition the driveway, yards and all buildings,
proper lightening and temperature inside the house.
Many specialists and tourists visit typical agricultural farms. The aims of those visits are
modern technology in farm production or simply comparing own farms with foreign ones.
The number of those visits, dealing mostly with agriculture, is not very big.
Travelling around rural areas it is possible to see farms specialising in breeding wild animals.
In the world, farmers breed for farm reasons many wild animals, such as ostriches, deer,
crocodiles and snakes. However not in all of those farms the tourists or visitors are
welcomed.
In Spain and France bulls are kept for the reason of bull-fights. Farmers in some countries
keep wild animals in special parks as the attraction for tourists.
Theme parks, such as botanical gardens or palm gardens gain popularity in many countries.
They were first set in Paris to fulfil people’s interests. With time those parks were built both
in big and rich and small and poor places in the world.
Besides that the orchards were built to fulfil the general interest or to give the possibility to
fruit-picking. Developing the rural areas with the help of orchards and gardens is one of the
most important ways of multifunctional farming.
It can be easily noticed that the most important role in that enterprise is creativity of people,
their competence, knowledge and skills.
1 Product of Designated Origin- product marked by the place of origin
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1.1 Forms of agricultural tourism
In this way we can distinguish the following forms of alternative tourism:
tourism in the rural regions (rural tourism) – we include to this different forms of
qualified; weekend- and trip–tourism. In this manner we can name every form of
extra-urban tourism with the term of agrotourism.
tourism connected with agriculture (agrotourism) – it is offered as a tourist product
directly connected with agricultural environment, agricultural products (hay – making,
fruit – plucking, open – air festivals, local holidays).
the tourist stay on the farm (farm tourism) – this form of tourism is tightly connected
with the place of stay and tasks, that are done there. The stay on the farm can be
connected with different interests or social groups e.g fans of horse-riding.
Each owner of the farm, that runs the agricultural activity, has to take into account the
needs of potential tourists ranging from these basic i.e. existential, food to cultural ones.
These needs can be fulfilled by proper adjusting of elements of agrotourism to them. Among
these elements we find: the organisation of accommodation on the proper level, attractions
of environment, accessibility of every-day facilities, forms of spending the leisure time.
All these elements build the ruraltourism, which is one of the most widespread forms of
alternative tourism by propagating the active form of spending free time in impeccable
natural environment.
1.2 Hospitality
Many factors influence the development of agrotourism. Next to attractiveness of the
environment, means of constant production, one should name the social assets – people,
their personalities, predispositions to leading the own agricultural activity. A person/a family
that leads their own agricultural activity has to take into consideration all these aspects and
as a consequence create such style of life, that will allow to fulfill the needs of potential
tourists and by keeping the family worths.
To one of the biggest trumps of the Polish belongs hospitality. The Poles try to be kind and
warm-hearted towards their guests. The old polish saying gives the whole meaning „Gość w
dom – Bóg w dom!” – „Guest at home – God at home!” The rural tourism ensures its
participiants the silence, peacefulness, the active form of rest in the natural environment,
and first and foremost the tight contact with the local people in the nice atmosphere.
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The important factor of starting and developing of agrotourism build therefare the people
and their competences. The condition to develop agrotourism is creating of positive
relationship of the citizens of the country towards the tourists. The key element to the
success of enterprise are nice service and kindness of hosts next to proper standard of farm
equipment – so claim the tourists.
Often the high qualities of the region or place – the presence of numerous complexes and of
various services – can be unsufficient, if the quality of service on the farm is poor. The family
and its predispositions t. Leading the own agricultural activity are the most important asset
in making decision of starting the agricultural activity.
In order to meet the expectance of tourists and to make them´ feel at home´ the host
should have the following features: independence, faith in yourself decisiveness, vigour,
care, the ability of dealing in new situations, the ability of forecasting – perspectiveness,
optimism and ability of cooperation. The host should guess the client´s needs and first and
foremost to deal so, that the client is convinced, that there is nothing more important than
they and their matters. These needs result mostly from motives and aims of journey. In this
connection the host should be prepared for making e.g. the bureau technology facilities
accessible, if the tourist comes to farm, so as to work in silence on the lap of nature. Each
owner must be punctual, reliable and neat beside fulfilling the needs of others. Owing to
above named features the stay of tourist will be efficient without unexpected and
unnecessary stresses disturbing the rest. The next feature which each owner should have is
obstinacy and determination. These predispositions – next to stress resistance, learning from
failures and positive relationship towards people – bring the expected results in every
enterprise.
However this is the kindness of the host towards the client, which should be characteristic
for every host. In other words there are internal and external factors that influence the
success in agrotourism and make tourists want to visit the given region. External factors are:
the attractiveness of the landscape of the given region and presence of numerous sights.
Internal factors include the standard of tourist base: the quality of agricultural services,
standard of rooms, kindness of hosts. Estimating of the both kinds of these factors will allow
to indicate the potential possibilities of development of agricultural services. Hospitality and
kindness of hosts and the time they sacrifice for tourists makes the agrotourism exceptional
and different form of spending free time.
Holidays in such places will leave unforgettable impressions first and foremost on children,
for whose it is often the first contact with a real cow, or combine harvester. Children
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remember such adventure for the long time and are eager to visit their new´ aunts and
uncles´ again.
1.3 Nutrition
Nutrition (cooking organic products, serving, menu of the week). Agrotourism is propagating
of the healthy lifestyle in non – polluted natural environment. In Poland there are terrains,
which are not polluted/contaminated with artificial prefabricates. Poland has many farms that
produce ecological food produced in natural, cultivated since hundreds of years way.
The small farms in particular take care of it and live with the idea of love to the earth. Farms
are ecological farms with rooms to rent that run the production consistent with nature for
their own needs for the needs of tourists. In these farms the different species of animals are
breeded ranging from domesticated birds: hens, ducks, geese, to several pigs (hogs), milk
cows and horses. Ecological agriculture is consistent with the needs of soil, of plants and of
animals.
Its aim is to produce food of the highest quality by keeping the biological balance of the
environment.
There are 3 different methods in ecological agriculture:
1) Biodynamic Method: the rule of this method is the tight dependence
between – human-earth-space. All activities on the
farms are done in consistence with biodynamic
calendar, which has connection with moon phases.
2) organic-biological method: the rule of this method is achieving the high production
rate by using the proper rotation of crops and optimal
exploiting of organic fertilizers.
3) organic method: this is the system of production that excludes exploiting
of artificial fertilizers, pesticides, synthetic fodder aids
and growth-regulators. It is recommended to exploit
organic fertilizers, green fertilizers and rotation of
crops.2
The most common method is ORGANIC METHOD. Agrotourism is also a good way to include
the people from the country in the idea of eco-development. The development of ecological
awareness stimulating the local enterprises, forming the organizational abilities, cooperation
with the neighbors, these are others enormous advantages of development of rural tourism.
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Fully equipped kitchens are very often available for the guests, where they have possibility
both of cooking and preparing preserves from mushrooms and from blueberries picked in the
nearby forests.
Moreover hostesses offer local, traditional, vegetarian and dietetic cuisine. The majority of
farms serve polish dishes among others: pork with mushrooms, veal cutlet, meat dumplings,
bigos (chopped meat stewed in sauerkaraut) – traditional polish dish. Menu depends on the
localization of the farm. If the country is located at the seaside or near the loke, fish dishes
dominate menu. Fishes are mostly smoked in hosts smoke houses. Kitchen annexes and
garden kitchens (grill place, smoke house, place for fire) are also available for the guests.
Ecological food has the highest quality awing to the fact it was made in healthy
surroundings. These conditions contribute to this, that the basic elements of healthy food
such as proteins, carbohydrates, fats, vitamins are in the nearly ideal proportions.
Hostesses generally offer home cuisine bosed on the products from their farm. Hosts often
have apiary and produce natural honey and bee´s products that have curable features.
Tourist can watch the procedures of preparing the product, that is typical for the given
region e.g baking of pyramidal cake by the fireplace. Guests can purchase fruit, vegetables,
honey and corns. Breakfasts, dinners and suppers are established according to the likes of
the tourists. Menu generally is full of fresh eggs, home-made bread and butter made by the
hostess.
1.4 Accommodation
The whole houses are available for the guests. They are mostly not very big and they can
comfortably hold 1 – 2 families. Before the accommodation is given to use as a touristic
place the host must announce the accommodation in the local association of agritourists.
The CATOGARISATION of agritouristic base is led by The Polish federation of rural Tourism
(Polska Federacja Turystyki Wiejskiej).
The system of categorisation, that is used in Poland, is based on the solutions accepted in
other european countries such as England, France, Germany.
Three categories of objects are foreseen:
* I – the highest standard
* II – the middle standard
* III – the basic standard
2 www.magazynfarmerski.pl
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Each accommodation, that has received the determinal category, has the right to use the
sign PFTW3 “Hosts Farms” („Gospodarstwo gościnne”) for 2 years.
After two years the owner of the farm has to rejoin the Federation and let the object to be
inspected in order to keep the privileges of categorised accommodation.
During these years the category can be raised or lowered depending on the change of
conditions. Obviously the higher category of the house, the higher price there is. Category
has influence on the price of each service and bundle of services.
The farmers that announce their accommodations to be noted, prepare their houses very
well and that is the reason the majority of them is counted to one of the first categories.4
Farms make possible spending of holidays with the close family or friends. The advantage is
that the rest is not restricted by any thing (except the rules that concern all people) and is
independent.
The objects are mostly vast, safe yards, rest corners, places for fire or grill places. The
houses are located not far from others tourist attractions. (depending on it in which region of
Poland they are) If this us Masurian country there are in the nearby for sure lakes and
therefore there is a possibility of sailing or fishing. When the country is in the mountains the
tourist has the possibility of watching or participating in agricultural works typical of the
given region, they can also go hiking (in the summer) or do sledging cavalcade in the
mountains (in the winter).
3 Polska Federacja Turystyki Wiejskiej “ Gospodarstwa gościnne” The Polish Federation of Rural Tourism “Hosts farms”. 4 M. Dębniewska, Agroturystyka. Koszty, ceny, efekty; Warszawa 1997
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B. Establishing and running of an agricultural tourist business
In everyday life and in economy and scientific literature there are number of different
notions dealing with farms: family farm, forest farm, country farm or agrotourist-farm.
According to type of production or service there are also more specific names such as
breeding farm or diary farm.
The notion farm refers to a property in a country including the ground and all buildings,
which are for production purpose.
Family farm in the economic sense consists of all people living and working together. Usually
they are all members of one family. Family farms have different functions such as production
and employment and their main aim is to support income.
Country farm refers to all kinds of country production including farming, processing or
handwork.
Nowadays country farms deal with some new activities such as trade or tourism.
Agricultural farm is a basic unit in agriculture and it is equiped in all necessary items for
production: ground, buildings and machines.
In Europe, Asia and Africa most farms are family ones.
Farm production on a farm is often only one form of activities on an agricultural farm. Family
farms spread their activities on other areas. One of the possibilities is agrotourism.
Agro-farm is an agricultural farm enriched by agricultural activity. The most common reason why family farms start agricultural activity is the need to increase the income using existing accommodation possibilities, workforce and the need to get better prices for farm products.
2.1 Farms
Agricultural farm is the basic production unit in agriculture. It consists of the ground and
other items used for production such as buildings, machines and tools. It possesses its own
workforce. All activities and production are managed by a farmer. The farm differs from
other production units because the ground is the most important factor and it also produces
some natural goods, which are used in later farm production.
The farm usually deals with plant or animal production and sometimes it possesses a kind of
company leading food production as well.
The farm can be a farmer’s possession, it can be rented, it can also be a part of a company,
cooperative or association.
The farm has two spheres. The first is technical and productive and it includes processing
one goods into the others with bases on nature. The second sphere is economical one and it
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deals with the process of production with relation between products and prices as well as
financial and value taking part in production.
The ground and productive resources are the property of the farm. The property is a tool
used to achieve productive aims. Everything that is the property can be divided into
permanent or changeable means.
Permanent means use up in the process of production gradually transferring their value into
newly produced goods and services.
Changeable means use up in one production cycle during which it transfers the value into
newly produced goods. The division into permanent and changeable means is regulated by
separate directives, which strictly determine to which group the means should belong. What
are more the directives state the criteria of value of permanent means.
PERMANENT MEANS
Buildings, equipment
Drainage equipment
Machines, tools, means of transport
Long-standing plantations
Office equipment and others
Basic herd
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CHANGEABLE MEANS
Materials
Feedstuff
Fertilizers
Fuel
Young animals
Cash
Animals of little value
The structure of production organisation can be complicated and in that case the farm can
be traditional or multidirectional. It can also be simple and then we have simple or
specialised farm.
Traditional farm is the farm where different plant and animal products and their processed
goods are produced for ages.
Specialised farms deal with one kind of production and supply the market with huge one-
kind products.
Diverse farms to avoid economic risk do not deal with one narrow specialisation but lead
their high quality production in two or three fields.
Within the farm there are some sections and branches.
There are production and processing sections as well as service and the general-economic
section. Because of variety of products in all sections they are divided into branches.
2.2 Agro Farms
A farm which introduced a new section into its structure –agro-tourism – is called an agro-
farm. That kind of farm except from plant and animal products offers service in agro-
tourism.
Farm and tourism sections can be independent on a farm. In that case there is no
connection between them. The example can be a farm specialising in grain production,
which is situated in an attractive area and for that reason it has tourist service.
The sections on a farm can be dependable from one another. Often the farm production
depends partly or fully on tourism, for example tourists eat food produced on the farm. The
degree in which given sections depend from one another can be different.
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On agriculture farm 100% of income comes from plant or animal production as well as food
processing. On an agro-tourism farm part of the income comes from tourism and the rest
from farm production. Farm production can fully depend on agro-tourism and in that case
100% of income comes from agro-tourism, too.
The rate of income from agro-tourism in total income of the farm shows the meaning of
agro-tourism for that farm. The more income comes from agro-tourism, the more important
it is for the farm.
The agro-farm must have proper infrastructure, which enables to invite the tourists, while
agricultural farm does not have proper buildings to live because the farmer can live
somewhere else.
Agricultural farm and agro-farm differ in the ways of managing and the structure of
production. First of all it applies to the way of using the ground, how intensive is the
production, managing the workforce and the attitude towards environment protecting.
The aim of agricultural farm is maximising of income through intensive production. That is
why those farms use all the ground for plant or animal production, which guarantees
income.
On the other hand, the agro-farms use the most grounds for buildings, car-parks, lawns and
flower-beds to make the area more attractive or sports fields and others used for recreation.
The way of managing agricultural farms is sometimes very different from agro-tourist ones.
For instance, agricultural farms try to specialise the production focusing often on one kind of
production, while for the agro-tourism farms diversification is better because this way it is
more attractive for tourists.
The agricultural farms try to achieve an intensive production basing on, for example, using
much fertilisers or pesticides to protect plants or keeping many animals per hectare. The
farms, which increase their income by producing ecologically clean products, are also
developed. These farms usually get higher prices for their production.
The agro-farms try to make their production more extensive or ecologically clean because
these meet the needs of the tourists. Agricultural farms try to introduce as much technical
development as they can. In the late last century the ways of production changed radically.
The aim was achieving higher production. Modern techniques used in farm production are
not very attractive for tourists. They are more or less the same in different countries, those
highly developed and poor.
Those modern techniques make it impossible for the tourists to take part in the process of
production because the complicated machines require qualified stuff.
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The old methods of production are of great importance for the agro-tourism, especially those
used to the end of the 60s of XX century. They were different in different countries and even
different regions. Agro-farms accept technical development only in the field of improving
tourist service.
The angle at which the farms look at the market is also different. The market is very
important for the farms with farm production, while agro-farms treat people as their market.
The structure of plant or animal production depends on these ways of looking at the market.
The connection with the society in the country is also seen differently in those two types of
farms. The way of production in the agricultural farms implies quite loose relations with
members of the community. Quite often the country is not the market for a farm and the
farm is not the place of employment for the local people. The connection is rather based on
the cooperation between the farms in the field of using expensive machines or the help in
different activities.
On the other hand, a country, its architecture and community are the attraction for tourists,
especially if it offers local traditions, culture, and its own language which differ it from other
communities. The connection of the agro-farm with the country is much stronger and varied
and it enables better development.
Comparison of the ways of managing the agricultural farm and agro-farm
The way of
managing
Agricultural farm Agro-farm
Using of the
land
Maximising agricultural using
the land
Partial using for the agricultural purpose,
using it for tourism (car parks)
Structure of
production
Agricultural sections only, plant, animal or food processing; specialising of production, growing of production
Agricultural and agro-farm production in different cooperation levels, agriculture serves agro-tourism; diversification, balanced development of the farm
Work
organisation
Maximising of crops; using technical development, effectiveness, automatically conditioned work
Organising production in an entertaining way or even enabling the tourists taking part in it, effectiveness is not the aim
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The level of work
Intensified production, using lots of pesticides, especially fertilisers and plat protection for maximising production
Stress put on extensive production and protection of the environment; reasonable using of pesticides and fertilisers; optimal usage of the agro-tourism area
The market for products
Market outside farm, mainly selling
Production inside farm for its own tourism purposes, overproduction sold on the market
Source of income and its
meaning
All income from plant, animal or processing production
Two sources of income: agricultural production and tourism, or tourism alone; the meaning of tourism depends on its share in total income
Country
Farm production in the country area, but the country does not play important role in the production
Country enables agro-farming, there is a need of using folk traditions
Relations between farm tourism sections and the agricultural ones can be different:
� complementary
� supplementary
� competition
� antagonistic
Complementary relation is when the agricultural section and farm tourism section are the
structural whole and the growth of importance of farm tourism causes the growth of
importance of agriculture and vice versa.
If the agro-farm invites more guests it needs more production of food.
Except from that market there are also new possibilities of selling products because the
tourists often buy the products that could not be sold by the farmer. That relation works in
the other way, too. For example, if the farmer had a bigger strawberry plantation, he would
need more tourists to pick the fruit.
Between agricultural production and tourist farming there can be a supplementary
relation. Farm tourism supplements agricultural production. It is in the situation when the
farm can open new possibilities that had not been used so far.
In that case opening the farm tourist section does not influence existing production.
Farm tourist section can be a competitive factor for some other farm sections. Competition
can refer to all aspects of the farm such as ground, work and capital. For example, the
farmer producing plants for industry wants to open an agro-farm. For that reason, part of
the land or founds should be excluded from production and converted into agro-farming.
Additional workforce must be turned into farm tourism.
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Antagonistic relation is when one activity excludes the other. The best example
antagonistic relation between farm tourism and agriculture production is the case of animal
breeding, especially pig farming.
Farm tourism in close neighbourhood with pig, cattle or hen farming is impossible. Tourists
do not accept that kind of production because of terrible and unpleasant smell.
All kinds of farm production being a source of unpleasant smell exclude farm tourism.
On the diverse farm where there are two or three pigs or other animals tourists do not
complain at all and accept small amounts of each animal.
What is more some other kinds of farm production can exclude tourist farming, too. It is in
the case of some chemicals used for plant protection what needs some restrictions for safety
reasons.
2.3 Risk in agrotourism
Dealing with tourist farming is connected with some kind of risk. The risk refers to service
subject and tourists themselves.
For the farmers the risk is a consequence of loosing inside the farm or the loosing for
different reasons. Tourists may unintentionally bring some bacteria or viruses causing serious
diseases among the animals or they can cause the accident which leads to the death of
animals or crop destruction.
The places producing food can be put in danger by letting in bacteria or viruses. To avoid
that many companies build galleries where the tourists can observe the process of
production without the need of straight contact with the product. Offices dealing with farm
tourism had serious financial losses for different reasons sometimes not depending on
themselves. The reasons were hoof and mouth disease spreading in Europe, terrorist attacks
and wars. They paralysed farm tourism for some time. Rumours and not stabile situation led
some agro-tourist subjects to a bankruptcy.
A tourist resting in an agro-farm is also disposed on a risk dangerous not only for the health
but even life. The risk is similar to traditional tourism.
In some cases the risk can be bigger when dealing with animals or leaving the children,
especially those smaller ones, without constant care. The farm machines can be dangerous
to for all inexperienced users. What is more there is the risk of getting serious diseases
spreading among animals. (bruceloza, ptasia grypa)
Because of that farm tourism needs insurance for civil liability. Letting the area for other
people can be connected with ordinary accidents such as breaking the leg on a slippery
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surface or on the stairs. Insurance of some kinds of activity is so expensive that farmers
choose not putting it in their offer.
Civil liability is an obligation of financial refund for ones action, which was harmful for others.
The cause of that liability is can be not fulfilling or wrong partial fulfilling of the agreement or
doing harm to other person by a forbidden did.
That liability usually is in a form of financial compensation, that is a sum of money
corresponding to the losses.
Voluntary insurance of civil liability is one of the ways of dealing with the risk connected with
civil liability according to the guests coming to the farm.
2.4 Definitions and categories of costs
In the process of managing the company finances play crucial role because every decision
has its financial dimension. Financial analysis includes some points such as structural analysis
or indication analysis of financial reports, analysis of the level of profitability, investment
decisions, planning the financial demand or others.
All mentioned analysis is complicated matters and they demand advanced accountancy.
Agro-farms usually do not have that accountancy.
Economic activity of a company is stated by categories of income, financial outlays and
costs. These categories are precisely described in tax law dealing with leading tax books.
Outlays: are all not material means and material ones, which are aimed to making
products and services in agro-tourism. There is a difference between outlays
and costs. Outlays are given in physical units such as kilogram, man-hour or in
cash.
Costs: are outlays and expenses given only in the form of value, cash. Outlay has the
material dimension, while cost is given in cash. In agro-tourism there are
different forms of costs.
2.4.1 Types of costs
a) Property costs: caused by possessing property
b) Production costs: costs connected with producing goods and services.
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The difference between those costs is significant. If somebody possesses property, eg farm
which do not produces goods, the owner must have property costs. It is obligatory to pay
taxes and payments, paint the building or repair damages. Property costs are the costs,
which must be paid even if the farm does not produce goods.
Property costs are special in agro-tourism. Keeping property gives significant costs, especially
in dead season like winter.
a) Direct costs – costs that can be connected directly to the product or service in
farm tourism
b) Indirect costs– costs in general farm tourism activity
For all products there are different kinds of costs.
Example:
For the agro-tourism activity such as horse riding there are costs as follows:
- Payments for taking care of horses
- Payments for trainer and instructor
- Equipment costs
- Food costs
- Amortization
- The costs for breeding horses
- Expenses for stable
- Others
A very important category are alternative costs (opportunity costs) or costs of lost
chances. Analysing of that category helps to state whether the choice and financial
managing of a given opportunity was right.
E.g. financial sources could be put into a bank account with an interest of 3% while invested
in an agro-farm brought a profit of 6%. The lost chance is the bank interest. Taking above
into account our profit was only 3%. Analysis on the base of alternative costs has a great
value in taking financial decisions.
2.4.2 Hypothetical calculation of costs in agro farm
Counting costs separate branches and kinds of service in multifunctional farm, which is agro-
farm, needs some methodical explanations.
Some of the activities do not bring direct income but only costs.
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The centre of income is the branch, product or service, which gives income and costs for the
farm.
The centre of costs is a branch, product or service which generate costs and do not give
income. The centre of income is the centre of costs t the same time.
An exemplary agro-farm offers service such as horse riding and accommodation, which is
bed and breakfast, and it has an agricultural production at the same time, which is planting
for agriculture and horse feed production.
In that farm it is possible to analyse the costs:
a) agro-tourist services:
- horse riding
- bed and breakfast
b) plant production:
- production for industry
- horse feed
What is more on that farm there is an administration section serving farm tourism and farm
production.
Centres of income are: horse riding, bed and breakfast and farm production.
Centres of costs are: horse riding, bed and breakfast, farm production, production of
horse feed and administration activity.
Centres of costs and centres of income are differentiated according to the needs of analysis.
In conclusion, it can be stated that the centres of income and costs in a given example are:
horse riding, bed and breakfast and production for sale.
The centres of costs are solely: production of horse feed and administration.
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3. Two examples of agricultural farms in Poland
Below we present the examples of agricultural farms in the polish country at the seaside and
in the mountains.
The first one is located in Pomorskie Province whose the Northern Boundary in the Baltic
coast. In this region there are two National Parks. There are plenty of lakes made from the
previous bays. Pomorze (The Province Pomorze) is also famous in Poland for bathing place.
In this province there is the town – SOPOT with the longest in Europe wooden pier and
Forest Opera (Opera Leśna).
This region is one of the most attractive places in Poland. Owing to the beautiful landscapes.
In this connection´ there are more and more agricultural offers from year to year.
One of such offers is the agricultural farm “Zacisze” (The Silent Place) wchich is
located in the Kashubian lake district.
In the distinction from the Kashubian Baltic Coastline
The Kashubian lake district is the land of forests, lakes and picturesque moraine hills.
The vivid country is located in pine woods and lakes its advantage in the close presence of
nature (lack of industry and holiday centres), the beautiful landscape and the possibility of
versatile rest. The hosts offer home cuisine local cuisine (Krasowa – Karst/Karstic) and
vegetarian cuisine. In the menu there are also – roasted pig, venice, and different kinds of
poultry, fruit vodka prepared on the basis of old recipes, home-baked bread.
For the wish of client pigsticking and making of meat products (the farm has its own smoke
house).
This house was categorised by the Polish Federation of Rural tourism and has received the
highest Note (three suns).
The farm is located among the forests and lakes in the outback of the small country. The
whole house is available for tourist where 6 people can live and there is a flat, wchich can
pack 8 people.
The hosts took care of comfort of tourists. Both the house and the flat have living room with
chimney-fire place, TV – set, small library, fully equipped kitchen, bath with shower and
games and toys for children. Moreover there are playgrounds for children, playgrounds for
basketball, volleyball and football.
The tourist have the possibility of renting bicycles, boats and fishing-rods. In the summer
chaise ride are organised and in the winter sledging cavalcades.
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In the terrain of the farm there are smoke houses for fish, drying places for mushrooms and
place for fire and grill place.
Their is also pond, possibility of fishing and in the nearby big lakes, possibility of mushrooms
picking´ and collecting of other forest under growth. In the distance of 3 km from the farm
there are 7 lakes.
This place is also a paradise for mushroom pickers, anglers, hunters that can train in the
nearby hunter´s shooting-gallery.
In the vincinity it is also possible to do horse-riding, there is sight tower (the second place
regarding the height in the Province Pomorze – 240 metres above the sea level). In the
environs there are designated two natural paths.
The farm has its own website: http://www.zacisze.kaszuby.pl/main.html
The agricultural farm “Piekiełko” („Little Hell”) is the example of agrotourism in the
mountains.
It is located in the south-east part of Table Mountains (Góry Stołowe) , between the range of
Piekielna Góra (The Helly Mountain) (533 metres above the sea level) and range Szytnik
(589 metres above the sea level). The Table Mountains are one of the most beautiful and
most attractive mountain ranges in Poland.
The farm can receive 4 people. In the building which is destined for tourist there is fully
aquipped kitchen, bathroom and terrace with the view on mountains. There is also a
restaurant and the number and the time of the meals depends on tourists´ likings.
The Restaurant „Piekiełko” („Little Hell”) has existed since 1960 and during the last several
years (as the hosts assure) the restaurant has been always known for good food. To the
restaurant´s specialties belong: trout in herbs, loin with garlic butter, chicken fillet,
traditional beer soup and sour soup. The hosts assure that almost every dish is currently
prepared – as the order of the guests. The dishes are prepared from fresh products and
mostly from their own production.
The environs of the farm is favorable for active rest. There are numerous touristical paths
and cycling paths far away from the urban bustle.
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The website of the farm is: http://www.piekielko.com.pl/index.html
You can book the rooms via this site.
As it is known there are among the main reasons for choosing this form of rest:
- The low costs of holidays on the farm;
- Meals for tourists prepared from products, that come from the owner´ farms, are not
chemical (e.g fresh milk directly from cow, traditional rural bread, honey from the
own aviary and so on);
- Possibility of practical getting to know the work in the farm (e.g) help by harvesting
or hay-making, milking the cows, feeding the livestock;
- The active relaxing (horse riding, picking of blueberries or mushrooms, bathing in the
river and so on).
Above described farms fulfill actually the tourists´ expecting and what is most important
such form of holidays which is payable for every average Pole.