ORGANIZATIONAL BEHAVIOR

Contents

MeaningDefinitionsScope and Application in ManagementContribution of other Disciplines to OB Approaches to the study of OB

OB is the study of the application of knowledge about how people act within the organisation . It is the study of organisational behaviour and their impact on human behaviour and organisational performance .

Meaning

DEFINITION John W . Newstrom defines the term organisational behavior as

,” the study and application of knowledge about how people as individuals and as group – act within organisations . It strives to identify in which people can act more effectively.’’

Stephen P. Robbins defines OB as ’’a field of study that investigates the impact that individuals, group and structures have on behaviour within organisations for the purpose of applying such knowledge towards improving an organisation’s effectiveness’’.

SCOPE AND APPLICATION IN MANAGEMENT

Globalization Information Technology Total Quantity Management Business Process Reengineering Bench Marketing Diversity of Human Resources

CONTRIBUTING DISCIPLINES TO THE OB FIELD

Human Research ApproachContingency ApproachProductivity ApproachSystem Approach

Approaches to the study of OB