Organization and technology interventionsto improve Safe and Eco driving

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Organization and technology interventions

to improve safe and eco driving

P. D. Davis & I. S. Poonaji

Organization and technology interventionsto improve Safe and Eco driving

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ContentsContents Page

Nestle Global Safety Overview

3

Nestle USA Private Fleet

4

Cultural & Risk Mgmt – The Human Element

5

Technology & KPI’s, Driver Impact

6- 9

Using Technology to change driver behaviour

10-11

Poland Telematics Project

12-13

Conclusion 14

Q & A Session

Organization and technology interventionsto improve Safe and Eco driving

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Nestle Global Safety Over-view

• Goal: To Become Industry Leader in Workplace Safety & Health

• Global Safe Driving Program & Committee

• Creating Shared Value– Responsible Behaviour– Safe Driving– Efficient Use Of Fuel– Care for the Environment

• Global Benchmarking Platform & Forum

• Global Emphasis -Technology & Metrics

• Safety KPI Alignment• Best Practice Sharing

Related to injury & vehicle collision prevention

• Risk Assessment Priority

Organization and technology interventionsto improve Safe and Eco driving

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McDonough, Ga.

Allentown, Pa.

Dekalb, Ill.

Streetsboro, Oh.

Mira Loma,– Calif.

27

•15 million US miles •48 thousand loads •1.7 billion pounds •Company & Owner Oprs•317mi Average length of Haul

Nestlé USA Private Fleet Network

Organization and technology interventionsto improve Safe and Eco driving

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Safety Culture & Risk Mgmt. – “The Human Element”

• Strong Localized Networks– Safety, Health & Environment

Functions• Priority Focus & Balance – “Sky can be

the Limit”– Safety, Family, General Public,

Consumers, Risk Mgmt, Business & Regulatory Requirements, Environmental Impacts

– Maximize Potential• Country Specific Programs• Defensive & Eco Driver training to

maximize performance• Internal Audits – Corporate Safety,

Logistics & Zurich– Developing Self Audit program

• Individual “Risk Indexing”• Progress & Successes Monitored &

“Published”• Multi-Faceted & layered Recognition

Programs• Pro-Active Culture of Risk Identification &

Prevention• Best In Class & Industry Culture

Organization and technology interventionsto improve Safe and Eco driving

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Technology, KPI’s & Driver Behavioural Impacts & Results• Multi-Layered Support Network

– World Head Quarters

– Corporate & Logistics Safety - USA

– Private Fleet Field Operations

– Driver Level

• Regulatory Compliance Embedded• Virtual Risk Safety Training

– ECO Driving Module – Jan 09

• Technology, Data Metric’s Mgmt can/does Impact Performance & Driving Behaviour

• Equipment Specifications– Aero-Dynamics & Ergonomics Focus

– Smart way Blue Print

• Driver is Key Element to Success• Safety, Fuel Efficiency &

Environmental Impact Performance & Metrics

Organization and technology interventionsto improve Safe and Eco driving

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Fleet Safety & Efficiency Performance

5.60

5.80

6.00

6.20

6.40

6.60

6.80

7.00

7.20

2006 2007 20084%

9%

14%

19%

24%

29%

2006 2007 2008

0.00

0.50

1.00

1.50

2.00

2.50

3.00

2005 2006 2007 20080.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

2005 2006 2007 2008

MPG Trend Engine Idle % Trend

OSHAAccident Frequency

Organization and technology interventionsto improve Safe and Eco driving

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Nestle USA Private Fleet MPG Trend 2008

6.40

6.50

6.60

6.70

6.80

6.90

7.00

7.10

7.20

7.30

7.40

1/11/81/151/221/292/52/122/192/263/43/113/183/254/14/84/154/224/295/65/135/205/276/36/106/176/247/17/87/157/227/298/58/128/198/269/29/99/169/239/3010/710/1410/2110/2811/411/1111/1811/2512/212/912/1612/2312/30

08 Fleet YTD 08 Average 07 Average

Organization and technology interventionsto improve Safe and Eco driving

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32% 31%

39%

17%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2005 2006 2007 2008

Nestle USA Private Fleet Driver Turnover Rate

Trucking Industry Standard 2008 Turnover Rate: 124%

Organization and technology interventionsto improve Safe and Eco driving

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Using Technology to change driver behavior

• Primary Safety - avoiding the incident

• Poor Driving Behaviour has an impact, an important economical part

• Intervention: significant change in driver behaviour that clearly implies safer driving

• Use of innovative solutions - Telematics

Organization and technology interventionsto improve Safe and Eco driving

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Changing behaviour

• 3 step process

1. Turning an unconscious, risky habit into a conscious, self-directed, risky behaviour.

2. Changing a conscious, self-directed, risky behaviour into a conscious, safe, self-directed behaviour.

3. Changing a conscious, safe, self-directed behaviour into an unconscious safe habit

Organization and technology interventionsto improve Safe and Eco driving

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Poland Telematic Project Aims

• The project aimed to examine whether new technological advances in Telematics are actually able to change driver behaviour for improving driving safety and environment KPI’s.

Organization and technology interventionsto improve Safe and Eco driving

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Poland Telematic – some key results

May 08; 21.8 l per 100 KM

Sept 08: 18.8l per 100 KM

- 14%

FUEL ECONOMY L/100KM SWEET SPOT DISTANCE (%)

May 08; Average 39,1%

Sept 08: Average 87,9%

+ 125%

HARSH BREAKING

May 08; Average 5

Sept 08: Average 2

- 60%

Organization and technology interventionsto improve Safe and Eco driving

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Conclusion

Facts• Reduction in fuel costs• Reduction in emissions• Safer and more intelligent

driving • Operational efficiency• Recognise need for constant

monitoring + sustained training• Behaviour Change

Assumptions• Lower vehicle servicing costs• Longer vehicle-life expectancy• Improved overall driving

standards• Improved vehicle security• Reduction in risk of accidents /

insurance claims