ORGANISATIONAL CULTURE

ORGANIZATIONAL CULTURE

By:D Anup KumarDivyanshu PrateekSameer SrivastavaKandala Sai VidyaDarpan SharmaS D S Sri SairamAmol MahajanTABLE OF CONTENTSINTRODUCTIONOVERVIEW OF TATA & FORD MOTORSGENERAL CULTUREINNOVATIONETHICSCUSTOMER SERVICESSOCIAL RESPONSIBILTYBENEFITSCONCLUSION

What do you think that separates bitsians from others..???Yesit is our culturethat distinguishes us.

CULTURE AND PERCEPTION"In a world as complex as ours, each of us is shaped by many factors.culture is one of the powerful forces that acts on us.

for example : When you shape a round finger, it means zero in Indonesia but in Brazil that is rude.

OVERVIEW OF TATA AND FORD MOTORSJamsetji Nusserwanji Tata

Henry Ford

TATA MOTORSJamsetji Nusserwanji Tata started a private trading firm laying foundation to the TATA group in 1868.

Tata motors was established in 1945 as a locomotive manufacturing unit.

It tied up with Daimler-Benz and entered commercial vehicle segment in 1954

MISSIONTata motors was created with the following objectives:

To consistently create shareholder value by generating returns.To strengthen the Tata brand and create lasting relationships with the customers.To create a seamless organization that incubates and promotes innovation, excellence and the Tata core values.To be the most admired multi-national Indian car company producing vehicles that people love to buy.

VISION Following is the vision of Tata motors:

To be a world class corporate constantly furthering the interest of all its stakeholders.

To develop Tata motors into a world class Indian car brand for innovative and superior value vehicles.

FORD MOTORSFord motors began with a young man Henry Ford in year 1903.Ford motors is a symbol of success for other motor companies in the world.Ford owns a small stake in Mazda in Japan and Aston Martin in UK and its former subsidiaries Jaguar and Land rover were sold to Tata motors.

MISSIONFollowing is the mission statement of ford:

To become a leader in motor vehicles for products and related services.We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.We anticipate consumer need and deliver outstanding products and services that improve people's lives.

VISIONFollowing is the vision statement of Ford:

To become the world's leading consumer company for automotive products and services.

An exciting viable FORD delivering profitable growth for all.

CULTURE (broader perspective) FORD MOTORS

FMC employees of today enjoy a workplace with a more open communication policy than their predecessors that might affect them .Employee opinion is valued and is heard through surveys the company sends out .

FORDS CEO LEADS CULTURAL CHANGECEO of ford is working hard to change work habits of employees.

Wants managers to think more about customers than their own careers.

Top priority is to encourage leadership team to admit mistakes, share more information and cooperate across divisions.

CULTURE (broader perspective)Tata motorsTatas follow a very strong culture giving much importance to ethics and moral values.Tata companies also extend social welfare activities to communities around their industrial units.Very strong employee relationships.

CEOs ROLE IN LEADING TRANSFORMATION AT TATAThe role of CEOs is unique in that they stand at the top of the pyramid and all the other members of the organization take cues from them.

Building a strong and committed top team.

Role-modeling desired mind-sets and behavior.

Relentlessly pursuing goals.

INNOVATIONSTata Motors created several breakthrough products in the past which changed the market dynamics and helped in providing a new customer experience.407 platform in 1980sIndica in late 1990sACENANO TATA MOTORS ACCOMPLISHMENTS

FORD MOTORS ACCOMPLISHMENTSFords use of Assembly lines was a revolutionary method.

Use of light weight, durable, easily machined, stronger metal like Vanadium.

Introduced left hand drive configuration.

Value of ethicsPrinciples, values, and beliefs that define what is right and wrong behavior

VALUE OF ETHICS TATAS PERSPECTIVE

Every employee of Tata motors shall exhibit culturally appropriate behaviour in the countries they operate in,and deal on behalf of the company with professionalism, honesty and integrity, while conforming to high moral and ethical standards.

CODE OF ETHICSEvery employee of a Tata company shall preserve the human rights of every individual and the community, and shall strive to honour commitments.Every employee shall be responsible for the implementation of and compliance with the Code in his / her environment. Failure to adhere to the Code could attract severe consequences, including termination of employment.

MANAGING ETHICAL LAPSES ETHICS COUNSELLOR

Investigators shall derive their authority and access rights from the Ethics Counsellor / Audit Committee when acting within the course and scope of their investigation.

If an investigation leads that an improper or unethical act has been commited the Ethics Counsellor shall recommend to the management to take disciplinary or corrective actions.

The Ethics Counsellor shall submit a report to the Chairman of the Audit Committee on a regular basis about all Protected Disclosures referred to him/her since the last report together with the results of investigations, if any.

FORDS CODE OF BUSINESS ETHICS CONFLICT OF INTEREST

Relationship of company with third parties.

Compensation from non company sources.

Gifts

Personal use of company assets.

CORPORATE OPPORTUNITIES

Taking for themselves personally opportunities related to companys business.

Using the companys property,information or positions for personal gain. CONFIDENTIALITY

Directors should maintain the confidentiality of information entrusted to them by the Company and any other confidential information about the Company that comes to them, from whatever source.GUIDELINES

Compliance with laws, rules and regulations; fair dealing.

Encouraging the reporting of any illegal or unethical behaviour.

Compliance procedures.

Stringent action against unethical acts.

CUSTOMER SERVICE

Customer service is the provision of service to customers before and after a purchase.

your most unhappy customers are your greatest source of inspiration.

TATAS PERSPECTIVEWith the basic objective of increasing customer satisfaction and loyalty, the Customer Service is always at work to exceed the customer expectations. The customer service department works as a strong link between the company and the customer.

PROVISIONS FOR CUSTOMERS24 hours helpline and a breakdown helpline vehicle.Strong chain of dealers and Tata Authorized Service Stations(TASS).Qualified and trained technicians ,service advisors and customer relationships officer.Recently Tata Motors has launched Service Edge to up customer service.

FORDS PERSPECTIVE

Customer satisfaction is their primary objective.Keep innovating and serve the customer with best quality in least price.Aims at making Life easy for their customers by providing them what they need.

BUILT FORD TOUGH BUILT FOR THE ROAD AHEAD

CUSTOMER PROVISIONS24x7 roadside assistance.

Interest free payment.

Different types of maintenance plans.

Owner advantage rewards.

PERFORMANCE APPRAISALFormal system of review and evaluation of individual or team task performance.

The aim of performance appraisal is to determine the gap between the actual performance of the employee and that required or desired by the organization.

Tatas system of appraisalAnnual with semiannual updates.Appraisal is done by immediate supervisors.

Goal Sheet, Target Achievement, Quality of work, Ethics used in target achievement, Ethics used in target achievement.

Fords system of appraisalAnnual system of appraisal.Employees are given ratings on the basis of there performance as A ,B,C.One year at the C level meant no bonus and two years could lead todismissal or demotion.Forced system is followed.5%of managers should must get poor grades.

CORPORATESOCIAL RESPONSIBILTY

CSR(FORD MOTORS)Ford establishes Greenhouse Gas Reduction Plan.

Automotive Industry Action Group (AIAG)

Participation in the fight for labor rights of workers across the world.

CSR(contd..)Ford will not tolerate any of their suppliers abusing workers, no matter the country.Ford is leading the automotive movement for less dependence on foreign resources.Ford is the only automaker among the top 25 of the 50 companies demonstrating best practices in corporate social responsibility.Ford also was the first in the automotive industry to develop, implement and report a Code of Basic Working Conditions

TATA MOTORSOrganize cultural events for colleagues and their family members.

Participation in ongoing voluntary activities.

Identify potential areas for employee volunteering and organize training programs.

CSR(TATA MOTORS)Tata Motors being the leading automobile industry in India bagged the Golden Peacock Award for the year 2004.

The rural developmental programmes at Pune started in 1977.

for its valuable contribution towards economic, community development and Corporate Social Responsibility.Various economic developmental schemes under Tata Motors Grihini Udyog, Industrial Cooperatives started its activities.

43CSR CONTDJan Parivar Kalyan Sansthan (JPKS) It was registered in September 2001 for health related issues.

Samaj Vikar Kendra (SVK) It worked on infrastructure and safe drinking water, tree plantation programme,entrepreneurship programme.

, vocational traning for women and youth, adult education,sports and cultural committees.

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BENEFITS

TATA Motors:Superannuation- Employees covered by this plan are prospectively entitled to benefits computed on a basis that ensures that the annual cost of providing the pension benefits would not exceed 15% of salary.The monthly pension benefits after retirement range from 0.75% to 2% of the annual basic salary for each year of service. Bhavishya Kalyan Yojana(BKY)-The benefits of the plan accrue to an eligible employee at the time of death or permanent disablement, while in service, either as a result of an injury or as certified by the appropriate authority.Severance Indemnity-The plan provides for a lump sum payment to all employees with more than one year of employment equivalent to 30 days salary payable for each completed year of service.

Gratuity-A defined benefit retirement plan covering eligible employees.The plan provides for a lump sum payment to vested employees at retirement, death while in employment.Vesting occurs upon completion of five years of service.Tata Motors and some of its subsidiaries account for the liability for gratuity benefits payable in the future based on an actuarial valuation.

Ford Motors Company:Ford A/Z Plan(For current or retired Ford employees)-All regular part-time hourly and salaried employees who are eligible to receive medical benefits. Salaried retirees who retired under the General Retirement Plan, including salaried employees who terminate between the ages of 50-55 and who are eligible to receive certain deferred retirement benefits, are eligible while they are receiving benefits. Employees of approved subsidiary companies and approved affiliated companies as eligibility are defined at the time of approval.

Ford X Plan(For employees of Ford partners)-An eligible Ford employee or retiree may sponsor up to four (4) PINs per calendar year to be used towards the purchase/lease of a new vehicle for a friend or neighbor as noted below (see PIN Generation for details):Selected individuals sponsored by a Ford Motor Company employee or retiree such as an extended family member, friend or neighbor.Sponsors must know the individuals they are sponsoring.

ConclusionCulture is an inherent part of an organization and an organizations success depends greatly on its culture.