Organisation Chart – Current Structure Admin. & Personnel Camp ‘n’ Dales Mng. director Cruises...
-
Upload
kevin-melton -
Category
Documents
-
view
213 -
download
1
Transcript of Organisation Chart – Current Structure Admin. & Personnel Camp ‘n’ Dales Mng. director Cruises...
Organisation Chart – Current Structure
Admin. & Personnel
Camp ‘n’ DalesMng. director
Cruises Dept
WebflyAsia-ToursMng. directors
Mr. Cormickan
Sites Dept
Administration
Personnel
Sales Dept
Holiday Tours Dept
Production DeptSales Dept
Financial Dept
What’s Missing?
• Marketing department• IT department• Standardized reporting systems• CRM system
SWOT Analysis
Strength Weakness Opportunities Threats
• Camping sites
• Cruises (stabilised & 15% margin)
• Asia-Tours
• Package tours
• Lack of new technology
• Lack of marketing
• Lack of communication between depts.
• Duplicity functions
• Asia-Tours
• New camping sites
• Webfly technology
• Competitors
• Complexity & instability of the tourism sector
• Webfly staff
• Resistance to org’l changes
Restructure
• Production department: Combine Asia-Tours’ existing production dept., and Camp ‘n’ Dales’ holiday tours & cruises depts.
• Marketing departments – develop marketing departments for both Camp sites (Camp ‘n’ Dales) and package tours (Asia-Tours), with help from Webfly.
• IT department – system development and maintenance using Webfly staff’s expertise & skills, located in Cambridge
• Administration & Financial – an integrated back office located in Liverpool
Locations
• Liverpool: Camp ‘n’ Dales – Sites department & back office. Focused Camp ‘n’ Dales on camping sites to keep its uniqueness; Back office – centralised administration.
• London: Asia-Tours – Production department with package tours. Take the advantage of experienced travel agents and travel agency that Asia-Tours has.
• Cambridge: IT department – system development, website development, and marketing help with Webfly’s technology
Managing System
• Managing director(s) of each location• Committees – inter-departmental regular meetings
to have a better information flow between departments and different locations
• An Executive Board?
How?
• Phase 1 – Standardise budgeting, accounting, and reporting systems
• Phase 2 – Create an IT department in Cambridge; create marketing departments with help of Webfly staff; initiate the development of CRM system
• Phase 3 – Integrate back office; relocate administration and financial staff to Liverpool
• Phase 4 – Integrate production department; relocate cruises and holiday tours department staff to London
• Phase 5 – Create committees and/or B.O.D.
Organisation Chart - Restructured
Mr. Cormickan
Asia-ToursCamp ‘n’ Dales
Administration & Personnel Dept.
IT Dept. Financial Dept.
Marketing
Sales Dept.Marketing
Sites Dept.Sales Dept.
Production
Committees/BOD