Inspire and Initiate a Process of Change for a Sustainable Lifestyle !

www.organicvision.org

Table of Contents

1. INTRODUCTIONThe reasons behind, the challenges ahead and us right in the middle ...................1

2. OUR ASSOCIATIONPersonnal testimony, vision, aims, message and communication tools......................7

3. OUR PROJECT: WORLD TOUR DEVOTED TO SUSTAINABLE LIFESTYLESOrganisation, actions, route, preparation and budget, previous and next milestones, fundraising tool, sponsorship and partners............................................12

4. DEFINITIONS...................................................................................................................22

5. SOURCES ............................................................................................................................24

6. CURRICULUM VITAE........................................................................................................25

7. CONTACT US.....................................................................................................................27

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The reasons behind...

“Every person, community, and society in the world is already, or will soon be, affected by the crisis, through climate change, economic breakdown, ecosystem collapse, population pressure, food and water shortages, resource depletion, nuclear and other threats.

If we continue on our present unsustainable path, by mid-century the Earth could become largely uninhabitable for human and countless other forms of life.

But if we collaborate and act with vision, foresight and commitment we can lay the foundations of a global community that is both peaceful and sustainable.”

Dr. Ervin Laszlo, Worldshift 2012

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...the challenges ahead...

“Our existing educational programs and institutions are preparing their graduates for jobs in institutions destined to fail or to be replaced.

Not only must future graduates be prepared to serve institutions, for which we now have few models, that support ecological balance, shared prosperity, and living democracy, they must be prepared to create such institutions.

It isn´t just about young people. The entire society must be retooled and reskilled – immediately.”

David Korten, board chair of YES! Magazine

Education for Sustainable Development Conference in Stockholm, January 2010 4

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...and us right in the middle!

We are Joanna and Franck, a German/Polish-French couple in their thirties, living in Brussels.

Being concerned about the impact of mainstream urban lifestyle has on our health and our

environment, we started to search for alternatives. To our surprise, we came across many projects

for sustainable, social and healthy lifestyles sprouting here and there, but that were hardly known by

our friends and family. Just to name a few: Permaculture, transition towns, eco villages*…

Visiting our first organic farm in Belgium, we were captivated by the generosity, calm and energy of

the people living there. So we decided to share our passion for sustainable lifestyles with others,

setting up an association, Organicvision.

From August 2010 on we will embark on a journey around the world visiting 30 selected projects of

sustainable lifestyle in order to gain more expert knowledge on the ground and to understand the

skills and organization behind the process of change.

Later on we plan to set up a network of activists and become trainers to empower people and

institutions to change existing unsustainable styles of production and consumption.

* For more explanation see section „Definitions“

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Who we are? Joanna Mastalerek

(30)

studied: European politics,Communications, German language

worked for: the European Commission, the German Research Foundationand Continental Airlines

loves: video making, travelling, ecology, dancing, people with

passion,courage and conviction, ...

speaks

Franck Marion (30)

studied: Business (Finance), Change

management, Information systems

worked for: BNP Paribas and SNCF

loves: photography, travelling, information technology, ecology, martial arts, ideas for change...

Franck´s blog:www.franckmarion.com

speaks 6

6For more details see section „CVs“

mother tongue

mother tongue

Our personal testimony...Looking at the animals and their life it seems that they are there to enjoy what nature offers.

But we do not only enjoy. We abuse, we go to the limits of what nature offers. Why? Is it all our

limbic brain saying: Now it is there, better take it, before it is gone tomorrow?

We do not have a natural enemy. So we create one: Our own greed. The only taming force is nature

itself, reacting with storms, floods.

Why do people do not change when facing all the horrible scenarios of climate change.

Personally, every time when we think or discuss this problem it seems so complex that our minds

crash down like a computer infected by a virus.

We seem to be trapped in a system, no longer apt to work in an alternative manner.

We look back in history and wonder how people transported heavy stones. Without cars, without

oil…today it seems our brains can no longer imagine these transport methods.

It seems that there is no alternative to this consumerism, go to work eat-sleep world.

We have forgotten how we can live in harmony with nature.

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...and why we created Organicvision!

We were particularly struck by the film “The Age of Stupid”. It shows a guy in New Orleans wholost everything he possessed, but retired early from his oil platform job and rediscovers nature. Why are there so few examples of people living a really different life?

With this quest on our mind, we have set up Organicvision: An association that aims to presentamazing people who live differently. We believe that the stories of great people who have achieved great projects should be shared to encourage others to do the same. Examples that encourage to learn about how you can take a path that will make you use the force of nature that is in you and around you....

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Our association

Founded under French law in October 2009 by Joanna Mastalerek and Franck Marion

Our vision:• an ecologically-sound and

economically viable system of society

Our aims:• make models and tools of sustainable lifestyle widely known • promote projects and institutions that develop alternative styles of production and

consumption in balance with local ecosystems

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Our association

Extract of the register of associations:

Translation: Declaration at the prefecture of Côte-d`Or. Organicvision – an association for a

sustainable society. Objective: Taking into consideration current problems (financial, food and

environmental and crisis), Organicvision aims to develop, promote and contribute to a public

conscience that a sustainable model of life is both necessary and possible. Registered office:

5. rue des Roses, 21000 Dijon. Email: info@organicvision.org, official website :

www.organicvision.org Date of declaration: 6 October 2009.

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Our association

Our message:• Sustainable lifestyle is necessary, possible and fun!

Our communication tools:• a blog incl. interviews, videos,and pictures, regular newsletters...

• Later on also exhibitions, trainings, pedagogic material, a book ...

Our project: world tour devoted to sustainable lifestyles

• SdfsdVolunteering in 30 projects of sustainable lifestyle • incl. permaculture projects and projects selected via NGOs like Global Ecovillage Network, the Transition Town Movement,

WWOOF…

From August 2010 between 12 - 18 months of travel on 5 continents• Europe, North and South America, Australia and Africa,

among others Germany, France, Switzerland, Scotland, Canada, Cuba, Peru, Argentina, New Zealand, South Africa, Senegal,... (depending on our ressources and encounters)

Objective: • to gain diversified hands-on experience and expert knowledge about sustainable lifestyles worldwide, interviewing project

founders, filming and taking pictures, writing, ...

.

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Our project: world tour devoted to sustainable lifestyles

Actions !

• Compensating our carbon footprint during our journey

• support for micro-lending in developing countries

• use of solar energy reducw our water consumption

• explore and create meaningful relationships with the people we encounter (through Wwoof, Couchsurfing…)

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Do you have any other idea for an action? Please suggest us!

Our project: world tour devoted to sustainable lifestyles

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► between flights: mostly use of public transport, car-pooling, our feet… !

CO2 compensati

on !

The budget of our project

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CO2 compensation included

Bio or/and FairTrade clothes

Natural medicine

Solar charger

Investing in microfinance

A cooperative bank

Our preparation…

From 2009 until June 2010 : • 2009:

– WWOOF at an organic wine reseller, La Llacuna - Penèdes (Spain)– Interview with Elaine McParland, organic farmer growing almonds and olives, Alcover

(Spain)– Work at the eco-village Kasteel Nieuwenhoven, Sint Truiden (Belgium)– Interview with Jeanne Hoogenboom, founder of Kasteel Nieuwenhoven– Visit of public beehives, Etterbeek Brussels (Belgium)– Members of Local Exchange Trading Systems (LETS), Couchsurfing (CS), ethic finance

and environmental association, Brussels (Belgium)– Research and reading on: voluntary simplicity, permaculture, transition towns…

• 16-17 January 2010: Yoga training, Tibetan Institut, Huy (Belgium) • 23 April-4 May 2010: Microfinance project, Thies (Senegal) - Franck

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…and our next milestones !

Agenda July-September 2010: • 5-10 July: Training on solar technology, Brussels (Belgium)• 16-18 July: Survival training, Virelles (Belgium)• 5-8 August: Visit of Quartier Vauban, sustainable model district, Freiburg

(Germany)• 8-14 August: Herbology training, Benedictine Monastry, Niederrickenbach

(Switzerland)• 15-20 August: Visit of newborn Quartier Confluence, sustainable model

district, Lyon (France)• 20-22 August: construction site of a castle using medieval techniques

and (eco-)materials, Yonne - Burgundy (France)• 25 August-12 September: Permaculture Design/Ecoconstruction course,

Ecocentre Périgord (France)• 17 September: Departure for WWOOFs in Canada• November – December: Costa Rica, ...

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Do you have any other suggestion or contacts? Please let us know!

Fundraising tool•

On our website we offer the possibility to order T-Shirtswith our logo and the slogan „What´s your vision of a good life?“on the back. We hope to find local artists painting their visions on the back of the T-shirt, which will be sold as unique pieces.

organicvision.org

FRONT BACK

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Support us !

You are a company, organisation or a person supporting the values of

sustainable lifestyle? Then join our project!

We are looking for:

• Media partners who can provide media coverage for our project• Sponsors who can support us with contacts, donations and donations in kind

(like flight tickets, IT and outdoor equipment, travel guides, lunch vouchers...)• Volunteers for translating our newsletter in French, German, Spanish…

In exchange we can provide you with: • exclusive articles, podcasts or photo material of ourjourney• the display of your logo on a prominent place on our website and newsletter• each month we will make a special feature on one of our sponsors

(with fundraising and games)

.

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Our current partners

Our web host:

Our webdesigner: Monika Czaja

http://www.facebook.com/home.php?#!/profile.php?id=755468477

Our bank:

Our partner NGO: SOS Faim Asbl

Our partner in accomodation: , Servas, Hospitality Club, WWOOF

Our media partner: WwIndy News

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Want to be part of our project? Please contact us!

Definitions•

• Sustainable lifestyle: A life in balance with ecology, in respect of nature´s cycles and using eco-innovation, that encompasses areas like food, housing, energy, mobility, clothing, education etc.*

• Transition towns: Responding to the challenges of climate change and peak oil, this bottom-up movement seeks to locally reduce energy usage as well as increase a community´s self-reliance.*

• Permaculture: Using the inherent qualities of plants and animals combined with the natural characteristics of landscapes and structures to produce self-supporting human settlements, using the smallest practical area.*

* For more information see section „Sources“

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Definitions•

• Ecovillages: urban or rural communities of people, who strive to integrate a supportive social environment with a low-impact way of life. Ecovillages integrate various aspects of ecological design, permaculture, ecological building, green production, alternative energy, community building practices, and much more.*

• WWOOF (Willing Workers on Organic Farms): In return for volunteer help, WWOOF hosts around the world offer food, accommodation and opportunities to learn about organic life- styles and share more sustainable ways of living.*

* For more information see section „Sources“22

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Sources

http://permacultureportal.comhttp://www.permacultureactivist.net/pcresources/Europe.htmhttp://totnes.transitionnetwork.orghttp://transitiontowns.org/Main/HomePagehttp://gen.ecovillage.orghttp://www.wwoof.org

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CV Joannahttp://be.linkedin.com/pub/joanna-mastalerek/3/4b3/8a8

Professional experience:• 2009 -2010 Communication assistant, European Commission, DG

Budget – Brussels, Belgium• 2006 – 2009 Consultant, European Liaison Office of the German Research

Organisations - Brussels, Belgium• 2005- 2006 Customer Service, Continental Airlines - Diegem, Belgium• 2005 Stagiaire, European Commission, DG Environment – Brussels, Belgium

Education: • Training as a German language teacher, Goethe Institute, Munich, Germany• Training in Science Management, Speyer, Germany• Master in European Studies, University of Hamburg, Germany• Bachelor in Communication Studies and German Literature, University of Greifswald,

Germany• Erasmus exchange student at the University of Franche-Comté, France and

Jagiellonian University, Poland

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CV Franck

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http://be.linkedin.com/in/franckmarion

Professional experience:• 2007 -2010 Performance Manager, BNP Paribas Fortis – Brussels, Belgium• 2003 – 2007 Financial Controller Northern Europe, SNCF Rail Europe -

Brussels, Belgium• 2002-2003 Financial Controller Switzerland, SNCF Rail Europe –

Bern and Geneva, Switzerland• 2001 Stagiaire Budget Controller, PPR Guilbert - Paris, France• 2000 Stagiaire Human Resources, Aventis – Paris, France

Education: • Master in Business, INSEEC European Business School - Lyon, France• Master in IT Project Management, ULB Solvay Business School – Brussels,

Belgium• PhD in Change Management (not yet completed), ULB – Brussels, Belgium• Professional training in European Studies (UCL), E-Business (Technofutur)• Intensive (2 weeks) Polish language course at Jagiellonian University, Poland

Contact us

JOANNA joanna.mastalerek@organicvision.orgTel.: 0032-474-77 35 24

FRANCK franck.marion@organicvision.orgTel.: 0032-476-36 20 85

www.organicvision.org

or visit our group website on or

: pseudo “organicvision”

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