Organic Valley vs Horizon Organic Safeway Portland and Seattle Overview Source: Nielsen Latest Week...

Organic Valley vs

Horizon Organic

Safeway Portland and Seattle Overview

Source: Nielsen Latest Week Ending 2009-05-02

Table of Contents Dollar Overview ............................................................................................................................................. 3

Dollars – Portland ...................................................................................................................................... 4

Dollar Trend - Portland.............................................................................................................................. 5

Item Rank Dollars – Portland .................................................................................................................... 6

Dollars vs Price Trend – Portland .............................................................................................................. 7

Dollars – Seattle ........................................................................................................................................ 8

Dollar Trend – Seattle ............................................................................................................................... 9

Item Rank Dollars – Seattle ..................................................................................................................... 10

Dollars vs Price Trend – Seattle ............................................................................................................... 11

Unit Overview ............................................................................................................................................. 12

Units – Portland ...................................................................................................................................... 13

Unit Trend – Portland.............................................................................................................................. 14

Item Rank Units – Portland ..................................................................................................................... 15

Units vs Price Trend – Portland ............................................................................................................... 16

Units – Seattle ......................................................................................................................................... 17

Unit Trend – Seattle ................................................................................................................................ 18

Item Rank Units – Seattle ........................................................................................................................ 19

Units vs Price Trend - Seattle .................................................................................................................. 20

Purpose To show that overall sales for Organic Valley have increased significantly and have now surpassed those of Horizon Organic.

Dollar Overview

Dollars - Portland

• Organic Valley’s dollar sales have increased 34% over last year while Horizon Organic has very little growth

• Organic Valley’s dollar sales have now surpassed Horizon Organic


Dollar Trend - Portland

• Dollar sales for Organic Valley have been higher than Horizon Organic since the beginning of 2009


Item Rank – Portland(26 week)

• All Organic Valley Items have had extreme growth this past 26 week period


Dollars vs Price Trend – Portland

• With the low price, Organic Valley has been able to sell more than Horizon Organic during 2009 Source: Nielsen Latest Week Ending 2009-05-02

Dollars - Seattle

•Organic Valley’s dollar sales have increased 40% over last year while Horizon Organic has declined by 15%

• Because of Organic Valley’s Dollar increase and Horizon Organics' Decline dollars for OV have caught up to HO


Dollar Trend - Seattle

• Organic Valley and Horizon Organic seem to have almost matching trend lines• For the current 8 weeks OV-ROM dollars have increased while OV Safeway dollars have declined


Item Rank – Seattle(26 week)

• All of Horizon Organic Items have about a 15% decline this 26 week period• Organic Valley’s Items have shown significant growth this 26 week period


Dollars vs Price Trend – Seattle

• Because Organic Valley has a lower price they have sold more units, but have barely surpassed Horizon Organic in dollar sales


Unit Overview

Units - Portland

Organic Valley’s unit sales have increased 40% over last year while Horizon Organic has very little growth

• Organic Valley’s unit sales have now surpassed Horizon Organic


Unit Trend - Portland

• Organic Valley’s Unit Sales have been consistently higher then Horizon Organic


Item Rank Units – Portland(26 week)

•Organic Valley’s items have shown significant growth over Horizon Organic


Unit vs Price Trend – Portland

• Organic Valley’s lower price has created more sales than Horizon Organic.• As soon has Horizon Organic dropped their price to match Organic Valley their unit sales started to surpass Organic Valley


Units - Seattle

• Organic Valley’s unit sales have increased 46% over last year while Horizon Organic has declined by 12%

• Organic Valley’s unit sales have now surpassed Horizon Organic


Unit Trend - Seattle

• Until recently every week Organic Valley has sold more units than Horizon Organic


Item Rank Units – Seattle(26 week)

• All Organic Valley items have increased in unit sales significantly• All Horizon Organic items have declined in unit sales


Unit vs Price Trend – Seattle

• During 2009 Organic Valley was selling more units until Horizon Organic Dropped their price.


Organic Valley vs Horizon Organic Safeway Portland and Seattle Overview Source: Nielsen Latest Week...

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Transcript of Organic Valley vs Horizon Organic Safeway Portland and Seattle Overview Source: Nielsen Latest Week...