Organic SEO Best Practices by Joao Pires

Organic SEO Best Practices

OrganicSEO

Best Practicesby

Joao Pires

Organic SEO Best Practices

SEO

Is an acronym for“search engine optimization”

Organic SEO Best PracticesHow to help search engines find, index and rank sites

● Make pages primarily for users, not for search engines

● Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.


● Make a site with a clear hierarchy and text links● Every page should be reachable from at least

one static text link.


● Create a useful, information-rich site, and write pages that clearly and accurately describe your content

● Make sure that your <title> elements and ALT attributes are descriptive and accurate.


● Use keywords to create descriptive, human friendly URL's

● Ensure a clean, keyword rich URL structure is in place


● Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.


● Create keyword-rich content based on research to match what users are searching for

● Produce fresh content regularly.


● Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.


● Make a site with clear hierarchy and text links.● Offer a site map to users with links to point to

the important parts of site● Keep the links on a given page to a reasonable

number.


● Create a useful, information-rich site, and write pages that clearly and accurately describe our content

● Think about words users would type to find your pages, and make sure that site actually include those words within it


● Try to use text instead of images to display important names, content, or links


● Make sure that your <title> elements and ALT attributes are descriptive and accurate

● Check for broken links and correct html● Be aware that not every search engines spider

crawls dynamic pages as well static pages


● Test site to make sure that it appears correctly in different browsers

● Monitor site's performance and optimize load times

Author: Joao Pires

Date: june 2012

Organic SEO Best Practices by Joao Pires

Technology

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