Organic food, target of marketing or marketing a

target?

BY HANDELL LARCO

Organic Food Statistics• 1–2% of total food sales worldwide,

developed and developing nations (Exporting).• US $23 billion in 2002 to $40 billion in 2006

and US$70 billion by 2012.• 31 million hectares certified, and 62 million

certified wild harvested areas.• 17 to 20 % per year vs conventional food 2 to

3 % per year.

Identifying the product

Identifying the product

Target of marketing?

Target of marketing?

Marketing a target?

References

• http://en.wikipedia.org/wiki/Organic_food• http://www.ams.usda.gov/AMSv1.0/nop• http://www.fao.org/• The Global Market for Organic Food & D• rink. Organic Monitor. 2006.

http://www.organicmonitor.com/700240.htm. Retrieved on 2007-11-13.

• The Global Market for Organic Food & Drink. Organic Monitor. 2002. http://www.organicmonitor.com/700140.htm. Retrieved on 2006-06-20