ORGANIC CONFERENCE 2009ORGANIC CONFERENCE 2009

Thursday, 2Thursday, 2ndnd April April

Opportunities for Organic Producers in Challenging Times

Family company, established 200 Years

Sixthth generation

Irelands leading Hot Oat Brand

Expansion to NI Market in 1995Supplier to all the major retailers in N. IrelandRanked 2nd largest brand (vol) in N.Ireland

UK Market Launch in 2003Supply Tesco, Waitrose, Asda and Sainsbury’s

Factory 1961

Ireland’s Oldest Family Food Company

Ireland’s most efficient oatmill and Ireland’s most efficient oatmill and

soon to be the only oatmill in Irelandsoon to be the only oatmill in Ireland

Continual investment to maintain Continual investment to maintain

efficienciesefficiencies

Quality systems – ISO 9002, HaccpQuality systems – ISO 9002, Haccp

2 Production shifts2 Production shifts

50 employees50 employees

Environmentally-FriendlyManufacturing Processes

Flahavan’s make every effort to ensure that all products are manufactured in an environmentally-friendly manner

Flahavans burn the outer shell of the oat to power the boiler, which generates steam for the cooking process

We also generate electricity from the original millstream alongside our mill on the river Mahon

Flahavan's is committed to protecting the environment by funding the recovery and recycling of packaging waste

Environmental Award-Winning Packaging

2008 Sial d’Or Awards- Third in the Savoury Grocery Category- 29 countries2007 Euro-Toques Award For Commitment To Food Quality And Production2007 Bord Bia Food & Drink Industry Award- Quick Oats Range2006 Cork Environmental Forum Award - Organic packaging range2006 Waterford Chamber Business Excellence Awards-excellence in manufacturing 2005 Irish Exporters Association Irish Food and Drink Export Award

What’s great about Flahavan’s Oats?

Flahavan’s Oats are rich in soluble fibre and when eaten as part of a low fat diet,can help maintain a healthy heart.

Oats are a natural, warming food that: Slowly release energy into the body Are rich in fibre Can help reduce cholesterol as part

of a low fat diet Are low in Saturated Fat and Salt

Flahavan’s Innovations

Flahavan’s Brand Innovations have been based on consumer research and genuine consumer uptake.

Flahavan’s Innovations and Category Leadership is driven by:

Expertise in Oats

Close scrutiny of Emerging Trends

Exposure to new markets (UK & USA)

Detailed focus group research and

consumer insight

Why do consumers choose Organic?

HEALTH CONCERNS

FOOD QUALITY

BUYING LOCAL

THE DIFFERENCE IS WE’RE IRISH

100% NATURAL

Only the pack has changed

Flahavan’s Organic Porridge Oats and Organic Jumbo Oats were launched to reflect and meet these consumer needs.

1930’s Original Design

Busy Lifestyles- Healthy Organic Choices

More recently busy consumer lifestyle trends have led to consumers demanding life-on-the-go solutions that are simple and fast yet healthy.

Introducing Quick Oats Organic Sachets & Pots

A NATURAL AVENUE FOR DEVELOPMENT

8 x 35g Sachets Easy Liquid Measure Ready to Eat in 2 minutes

•Portable formats-ideal for home or office use•Requires zero effort•Simply microwave for a warm, nutritious breakfast

40g Serving with internal fill lineReady to Eat in 90 seconds

Recent Flahavan’s PR Coverage

Organic sales grow despite downturn

Sales of non-organic food grew by just 2.7pc in the same period.

Two thirds of organic food buyers said that their purchases would stay at the same level or grow this year despite the downturn.

Irish Independent, Tuesday March 24,2009

Survey results from Bord Bia show that sales of organic food in shops and supermarkets for the 12-week period to the end of January 2009 grew by 11pc compared to the same period last year.

Organic Oat Usage Home and Export Market

We Want Organic Oats

Thank You

E. Flahavan & Sons LimitedKilnagrange Mills

KilmacthomasCo. Waterford, IrelandTel: 00-353-51-294107Fax: 00-353-51-294308

Email: oatmail@flahavans.com Website: www.flahavans.com