NEW VENTURE CREATIONBUSINESS PLAN SUBMITTED BY:- BHUMIKA PATIDAR 114208

IDEAThe idea of organic store came in to my mind first when I got to know that my family has lot of area of agriculture and also by seeing some of my family members trying to do something good but failed. Seeing today the use of chemicals, pesticides being used for growing of cereals and different products I thought of getting into this field. As this is a upcoming opportunity in the coming time.

WHY ORGANIC

Organic has been an outcome of consumer concerns regarding the quality of food.

Today the discerning consumer is demanding and willing to pay for food without contamination.

Organic is essentially natural and is based on a philosophy that respects nature and its dynamism to meet all the requirements of present and future generations.

OBJECTIVESProvide our customers with the freshest, organically grown vegetables, fruits, cereals.

Offerfoods without artificial colours, flavours, or additives.

Sellearth-friendly cleansers; pure, natural supplements; and gentle, cruelty-free body care products.

Support organic farms that keep our earth and water pure.

MANANGEMENT FESIABILITYEDUCATION QUALIFCATION

MY SKILL MATRIX

SKILLS REQUIRED FOR THE BUSINESS

ORGANISATION STRUCTURE

OPERATIONAL PROCESS

MARKETING FESIABILITY

Threat of New Entrants

Bargaining Power of Suppliers:

Bargaining Power of Buyers:

Threat of Substitute Products:

Competitive Rivalry

PORTERS FIVE FORCE MODEL

SWOT ANALYSIS

STRENGTHSLarge, customized storesHuge selection/variety over 100 items

WEAKNESSESPrice up to 75% higherLocations only in affluent areasAdvertising Budget very low (WOM approach)

OPPORTUNITIESExpand private label selection lower price for customersAdvertise more, create coupons and promotions to get people in the store

THREATSConventional Supermarkets Bad Economy

MARKETING STRATEGIES

Marketing strategies and organisational structure The choice of market strategy determines the selection of the certification scheme to be followed. The choice could be domestic or export markets. In the domestic markets, there are various channels for organic produce, including direct membership schemes, weekly markets and fairs, occasional markets, retail health shops, specialised health supermarkets, modern trade supermarkets and even organic restaurants.

ProductPrice

TARGET MARKET SEGMENTAgeRegion

DEMAND AND SUPPLYDEMAND SIDERaising IncomeAge Factor

SUPPLY SIDE

TECHNICAL FESIABILITYMATERIAL SUPPLIED

LOCATION

INVENTORY

SALES LAYOUT

OPERATIONAL PROCESS

PROJECT COST

COMPONENTSAMOUNTTOTAL AMOUNTOffice furniture Office table20000 Chairs20000 File Rack16000 Cupboard40000 Computer table10000106000Computer peripherals Desktop160000 Printer12000172000Software Bar code scanner5000050000All-in-one(printer, scanner, fax, copier)1500015000Air Condition400000400000cold storage5000050000Vehicle200000200000TOTAL993000

OPERATING EXPENSES

OPERATING EXPENSEPER YEAR Rent300000inventory cost1116012pre op.exp---salary300000Advertisement Cost60000Training & awareness program expense 600000website50000Salary Expense Manager240000Helper450000 Accountant 96000 Agriculture expert 180000Internet Expense12000Electricity Expense360000Telephone Expenseslandline12000stationary24000Vehicle Fuel Expenses60000Misc. Expenses36000Miantaince12000TOTAL3932012

PROFIT AND LOSS

2013-20142014-20152015-2016SALES262170039325505898825FIXED COST312000312000312000VARIABLE COST218000023980002398000249200027100002710000PBDIT12970012225503188825DEP304000304000304000PBIT-1743009185502884825INT000PBT-1743009185502884825TAX-52290275565865447.5PAT-1220106429852019377.5

CIF01819909469852323377.54220106.257132343.375COF993000-52290275565865447.51678331.252926432.875NCF-993000234280671420145793025417754205910.5NPV2856872.21IRR83%