Org 536 effective business communications portfolio (f) copy
Transcript of Org 536 effective business communications portfolio (f) copy
Presented By
York
Kleinhandler
June 28, 2014
BEST PRACTICES IN
BUSINESS WRITING AND
COMMUNICATING
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What is Business Communication
Effective & Ethical Communications
Work Place Professionalism
Intercultural Business Communication
Business Writing Tips
Business Communications
Positive & Negative Messages
Business Applications
Closing Thoughts
Questions
AGENDA
WHAT IS
BUSINESS
COMMUNICATION
The sharing of information
between people within an
enterprise that is performed for
the commercial benefit of the
organization. In addition,
business communication can
also refer to how a company
shares information to promote
its product or services to
potential consumers.
(What is, n.d.)
WHAT IS BUSINESS COMMUNICATION?
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Purpose
Barriers
Channels
Ethics
EFFECTIVE & ETHICAL
COMMUNICATIONS
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To exchange information or express thoughts and feelings
PURPOSE
Feedback and goals define
purposeful communication
Uncover powerful solutions
that can propel a company
to long-term success
(Taylor 2014)
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COMMUNICATIONS CHANNELS
Use the appropriate channel to achieve most effective communications
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Physical
Perceptual
Emotional
Cultural
Language
Gender
Interpersonal
( S m i t h , 2 01 3)
BARRIERS
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THE PRINCIPLES AND VALUES THAT GUIDE YOU
ETHICS
Business
Ethics
Leadership
Ethics
Employee
Ethics
Ethical
Organizational
Culture
Benefits
to
Organization
WHAT WOULD YOUR FAMILY THINK?
(Kelchner , n.d.)
It is all about
Attitude
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Projects an image of
maturity and
integrity that creates
credibil ity.
Displays a consistent
abil ity to build solid
relationships of trust
and respect inside
and outside of the
organization.
Maintains a friendly,
positive, and
enthusiastic outlook.
(B u s in ess p ro fess io n a l ism , n . d . )
WORK PLACE PROFESSIONALISM
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Inclusion
Understanding
INTERCULTURAL
BUSINESS
COMMUNICATIONS
Global Economy
Expanding Markets
Cultural Understanding
Language Barriers
Not Business as usual
INTERCULTURAL BUSINESS
COMMUNICATIONS
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Business Writing
Tips
The 3x3 Process
THE PROCESS
3 X 3 PROCESS
WRITEPREWRITE REVISEWRITE
Analyze
Anticipate
Adapt
(3X3 Process, n.d.)
Research
Organize
Compose
Revise
Proofread
Evaluate
Electronic
Messaging
&
Digital Media
COMMUNICATIONS
BUSINESS
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ELECTRONIC MESSAGING
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Email is one of the most widely used tools in business today. It is an excellent way to communicate internally and externally.
Connect with Coworkers
Fast way to send information
Connect with Customers & Vendors
Informal
Be Cautious
(L o r et te , n . d . )
DIGITAL MEDIA
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The internet Websites
Social Media
Used on average 15 hours a week
Double Edged Sword
( Pet r ec c a , 2 01 3)
Part of
Business
Every Day
POSITIVE & NEGATIVE
MESSAGES
POSITIVE & NEGATIVE MESSAGING
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Its All in the Delivery
Lets Talk About This
POSITIVE & NEGATIVE MESSAGING
Positive Messages Negative Messages
Easy to Write Difficult to Write
Recipient Receptive Indirect must be buffered
Direct and to Point Cushion Bad News
Explain Be Empathic
Call to Acton Point to Brighter Future
(Writing in the, n.d.)
Presentations
Reports
Plans
Proposals
BUSINESS
APPLICATIONS
Very Common Business Tool
Keep It Simple
Images should not overpower content
Images Emotionally Appealing
Engage Audience
Create Audience Interaction
Be Conversational
( J a c k m a n , 2 011)
PRESENTATIONS
REPORTS
Many Dif ferent Types of
Reports
Formal Versus Informal
Choose Wisely
Many Dif ferent Types of Plans
Target Audience
Company Mission Statement
Product or Service Offered
Marketing
What You Need
Summarize
( H u l l , 2 01 3)
PLANS
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Proposals = Sales Presentation
Understand
Clients wants
Your Organizations capabilities
Create Solution
Quantify Why You
PROPOSALS
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CLOSING THOUGHTS
Communications is the Key To Success
It All Comes Down to Target Audience
Less Is More
Words Matter
Tone Matters
You Are Your Communications
This Presentation can be found online see Handout for Address
SUMMARY
Questions
3 x 3 P r o c e s s . ( n . d . ) . 3 x 3 P r o c e s s . R e t r i e v e d f r o m h t t p : / / u s e r s . m m i c . n e t / s s a l h a n y / c o m m _ 2 1 2 / 3 x 3 _ P r o c e s s . h t m l
B u s i n e s s p r o f e s s i o n a l i s m 1 0 1 . ( n . d . ) . . R e t r i e v e d f r o m h t t p : / / w w w . d a l e c a r n e g i e . c o m / a s s e t s / 1 / 1 / 3 5 3
D C _ L D _ B u s i n e s s P r o 1 0 1 . p d f
H o w t o G i v e a n E f f e c t i v e B u s i n e s s P r e s e n t a t i o n . ( n . d . ) . H o w c a s t . R e t r i e v e d f r o m h t t p : / / w w w . h o w c a s t . c o m / v i d e o s / 2 1 7 9 6 6 - H o w - t o - G i v e - a n - E f f e c t i v e - B u s i n e s s - P r e s e n t a t i o n
H u l l , P . ( 2 0 1 3 , F e b r u a r y 2 1 ) . 1 0 E s s e n t i a l B u s i n e s s P l a n C o m p o n e n t s . F o r b e s . R e t r i e v e d f r o m h t t p : / / w w w . f o r b e s . c o m / s i t e s / p a t r i c k h u l l / 2 0 1 3 / 0 2 / 2 1 / 1 0 - e s s e n t i a l - b u s i n e s s - p l a n - c o m p o n e n t s /
J a c k m a n , H . ( 2 0 1 1 , S e p t e m b e r 7 ) . E f f e c t i v e B u s i n e s s P r e s e n t a t i o n s – 7 S p i c y S e c r e t s . E f f e c t i v e B u s i n e s s P r e s e n t a t i o n s – 7 S p i c y S e c r e t s . R e t r i e v e d f r o m h t t p : / / w w w . s l i d e r o c k e t . c o m / b l o g / 2 0 1 1
/ 0 9 / e f f e c t i v e - b u s i n e s s - p r e s e n t a t i o n s /
K e l c h n e r , L . ( n . d . ) . T h e I m p o r t a n c e o f E t h i c s i n O r g a n i z a t i o n s . S m a l l B u s i n e s s . R e t r i e v e d f r o m h t t p : / / s m a l l b u s i n e s s . c h r o n . c o m / i m p o r t a n c e - e t h i c s - o r g a n i z a t i o n s - 2 0 9 2 5 . h t m l
L o r e t t e , K . ( n . d . ) . T h e U s e o f E m a i l i n B u s i n e s s C o m m u n i c a t i o n . S m a l l B u s i n e s s . R e t r i e v e d f r o m h t t p : / / s m a l l b u s i n e s s . c h r o n . c o m / u s e - e m a i l - b u s i n e s s - c o m m u n i c a t i o n - 1 1 8 . h t m l
M r . N i c e G u y : A n I n t r o d u c t i o n t o I n t e r c u l t u r a l C o m m u n i c a t i o n . ( n . d . ) . Y o u T u b e . R e t r i e v e d f r o m h t t p : / / w w w . y o u t u b e . c o m / w a t c h ? v = u c V G 8 Z A U s R A
P e t r e c c a , L . ( 2 0 1 3 , O c t o b e r 7 ) . R e t r i e v e d f r o m h t t p : / / w w w . u s a t o d a y . c o m / s t o r y / m o n e y / b u s i n e s s / 2 0 1 3 /
1 0 / 0 6 / s m a r t - s m a l l - b u s i n e s s - d i g i t a l - t o o l s / 2 9 2 2 4 2 3 /
S m i t h , C . ( 2 0 1 3 , J a n u a r y 1 1 ) . T h e S e v e n B a r r i e r s o f C o m m u n i c a t i o n | O P I N . T h e S e v e n B a r r i e r s o f C o m m u n i c a t i o n | O P I N . R e t r i e v e d f r o m h t t p : / / o p i n . c a / a r t i c l e / s e v e n - b a r r i e r s - c o m m u n i c a t i o n
T a y l o r , J . ( 2 0 1 4 ) . P u r p o s e o f C o m m u n i c a t i o n i n B u s i n e s s . S m a l l B u s i n e s s . R e t r i e v e d f r o m h t t p : / / s m a l l b u s i n e s s . C h r o n . c o m / p u r p o s e - c o m m u n i c a t i o n - b u s i n e s s - 2 8 3 0 . h t m l
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