ChengCheng Hu

Special Designed For Eductaional Use Only

huc@duq.edu

LETTER

FROM

THE

CEO

For over 100-year existence, Oreo was America’s best loved cook-

ie, but today it is a global brand. Our company main-tained the heritage of the bitter chocolate cookie with sweet

vanilla cream to stand out from me-too products and meet customer expectations of having the real thing. Our masion is to help Americans and

Oreo Fans from all ovver the world feel good about eating. Marketers drape the cookie in wholesome images designed to make consumers welcome the snack as a

family tradition. And we want to

put our Oreo products in evey mvending mchine, restaurant and convenience store. Evenchildren’s bedrooms.

Now with our customers fousing more on health . We are offering lower-calorie snacks. Now you can find a

package made up less than 6 percent of Oreo sales in stores. To keep growing we will contining to find

ways to sell more of the core Oreo products to a nation worried about its waistline.

1

H I S T OR Y OF OR E O C O OK I E S

According to the records of the U.S. Patent and Trademark Office. Oreo brand cookies were introduced to the American public by the

National Biscuit Company (now Nabisco) on March 6, 1912. It is reg-istration #0093009. Nabisco is now owned by Kraft Foods. “On April 2, 1912, the company’s [National Biscuit Company] operations depart-ment announced to its managers and sales agents that it was preparing “to offer to the trade...three entirely new varieties of the highest class bis-cuit in a new style...The three varieties of biscuit...will be known as the Trio. “The varieties comprising the ‘Trio’ are as follows, namely: Oreo Biscuit--two beautifully embossed chocolate-flavored wafers with a rich cream fillling at 30 cents per pound.

Mother Goose Biscuit--a rich, high class biscuit bearing impressions of the Mother Goose legends at 20 cents per pound. Veronese Biscuit--deli-cious, hard sweet biscuit of beautiful design and high quality at 20 cents per pound. This Trio is an exciting innovation, and we are quite sure it will immediately appeal to public favor...two members of the trio most lavishy promoted in the inital announcement have since disappeared.

But the third, Oreo, was evidently just the kind of cookie the American consuming public wanted. Somewhat similar to a previous product named “Bouquet,” the Oreo consisted of two firm chocolate cookies with rich vanilla frosting in the middle. The first Oreos were slightly larg-er than today’s product, but always round. Within a short time Oreo, which resembled an English biscuit, became a fantastically good seller among NBC sweet goods...The origin of the name is not really known, although one possibility is that it came from the Greek oreo, meaning hill or mountain. Supposedly, either in testing or when the product was first produced, it was shaped like a baseball mound or hill-hence, an

oreo. This has a certain validity in view of A.W. Green’s [company ex-ecutive] tendency toward classical names. Oreo was officially registered in 1913 as “Oreo Biscuit.” By 1921 it had become “Oreo Sandwich” and by 1948 “Oreo Creme Sandwich.” Variations have been tried--a vanilla Oreo, a single-cracker Oreo, and in the 1920s a lemon-filled Oreo was introduced. The size has undergone changes.

Time passed, I learned or heard nothing concerning the matter, so gave it no further thought until this past Sunday night....If you will kindly check your records concerning the said contest, I am sure that in them you will find I am the one who submitted the trade name, Oreo.” The company answered, “We think that you must be confused about the origin of the

trademark Oreo. It was

not originated as the result of a contest in the ear- ly 1920’s or at any other time. It was originated by our advertising depart- ment, and first used on March 6, 1912.”

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3

Most of us have grown up with Oreo cookies. There are pho-tos of us with chocolaty remnants smeared across our faces.

They’ve caused great disputes as to the best way to eat them - dunk-ing them in milk or twisting off one side and eating the middle first. Besides eating them plain, there are recipes galore on how to use Oreos in cakes, milkshakes, and additional desserts. Oreos had be-come part of twentieth century culture.

Though most of us have spent a lifetime cherishing Oreo cookies, did you know that since their introduction in 1912, the Oreo cookie has become the best selling cookie in the U.S.?

Oreos Are Introduced In 1898, several baking companies merged to form the National Biscuit Company (NaBisCo), the maker of Oreo cookies. By 1902, Nabisco created Barnum’s Animal cookies and made them famous by selling them in a little box designed like a cage with a string attached (to hang on Christmas trees).

In 1912, Nabisco had a new idea for a cookie - two chocolate disks with a creme filling in between. The first Oreo cookie looked very similar to the Oreo cookie of today, with only a slight difference in the design on the chocolate disks .

The shape and design of the Oreo cookie didn’t change much until Nabisco began selling various versions of the cookie. In 1975, Nabis-co released their DOUBLE STUF Oreos. Nabisco continued to create variations:

1987 -- Fudge covered Oreos introduced

1991 -- Halloween Oreos introduced

1995 -- Christmas Oreos introduced

The Mysterious Name

So how did the Oreo get its name? The people at Nabisco aren’t quite sure. Some believe that the cookie’s name was taken from the French word for gold, “or” (the main color on early Oreo packages). Others claim the name stemmed from the shape of a hill-shaped test version; thus naming the cookie in Greek for mountain, “oreo.” Still others believe the name is a combination of taking the “re” from “cream” and placing it between the two “o”s in “chocolate” - making “o-re-o.” And still others believe that the cookie was named Oreo because it was short and easy to pronounce.

No matter how it got named, over 362 billion Oreo cookies have been sold since it was first introduced in 1912, making it the best selling cookie of the 20th century.

1920s 1960s 1980s

Step 2. Twist it gently to

open it up and hold the two piece in you hands. Eat them in any manner

you would like.

Step 3. Or you can add some

icecream on the cookie cream and bite in it. Let your favorite favors melt

on yout tongue. Step 4.

Smash the Oreo cookies up into mini

pieces. Add them to a bowl with milk and have

Oreo cereal.

4

Step 1 Dip your Oreo in ice

cold milk. This will soft-en the cookie outsid. You can also drop the cookie

on the side of the milk cup slowly.

STEP3

STEP4

STEP1

STEP2

5

15 1 Oreo cookies were first creat

in a New York City bakery and sold in a tin for 30 cents per pound

2. It remains a mystery exactly why the cookies are named oreo. 3. They were created with British customers in mind.

4. They were initially named “Oreo Biscuits.” But the name changed to the “Oreo Crème

Sandwich” in the 1940s and to the “Oreo Chocolate Sandwich Cookie” in the 1970s.

5. The original Oreo recipe included pork fat for the creamy center.

6. Oreos are the world’s best-selling cookie.

7They can be found in more

than 100 cusomters

8. It takes a total of 59

miutes to make an Oreo.

9.When they first debuted,there was also a lemon merigue flavor of Oreos.

10. In China and Japan you can purchase oreo with green tea flavors.

11. Women rather than men are more likely to pull their Oreos apart before eating them.

12. Oreos became Kosher in December 1997.

13. If all the Oreos manufatured were stacked, they could reach the moon and back more 14. Lemon meringue Oreos were discontinued in the 1920s

15. More than 450 billion Oreo cookies have been sold worldwide since their debut.

Interesting Facts

s -

6

22 Awesome Oreo Flavors

Chop Oreos up finely in a food Yes, Oreos are the most famous cookie on the planet, and for good reason! Nabisco is a marketing genius that produces different Oreo flavors for just about every season, holiday, and event. I’ve com-piled a list of 22 weird Oreo flavors for you to drool over. Most of them are limited edition, while some are only available during certain months of the year. I’m dying to try to the Banana Split Oreos.

Which Oreos do you want to try?

10GOLDEN BIRTHDAY CAKE For a crazy intense cake batter

9CHOCOLATE CREME. There’s no such thing as too much

8MARSHMALLOW CRIPSYThese actually taste like rice Krispies treats

7GOLEDNKind of boring, but sometimes just what you

6COOL MINTWe can get down with this.

5PEANUT BUTTERPEANUT BUTTER, WE’LL ALWAYS LOVE YOU,

4DOUBLE STUF HEAD OR TAILSThis is everything all at once, and it’s awe-some.

3DOUBLE STUFFWe love you.

2LEMONYes, It is Fresh!

7

TOP.1 CLASSICMilk’s favorite cookie, America’s favor-ite cookie, and our favorite cookie. You can’t top classic.

8

9

OR E O I S A S C R E AT I V E A S Y OU

Oreo Madness

Delicious and Creative Ways to Enjoy Oreos

You can eat as many Oreos as you want! Go ahead, dig in While good, old-fash-ioned Oreos served with a glass of milk is never something to turn down, there are many other different and fun ways to enjoy this tasty cookie. These delicious and creative Oreo recipes will have you forgetting about that boring glass of milk!

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NO-BAKE GOLDEN OREO TRUFFLES

Cookies and Cream Muddy Buddies

Cookies and Cream Cupcakes with Sweet Tooth Fairy Frosting

Cookies and Cream Popcorn

Original Oreo Truffles

INGREDIENTS INSTRUCT ION

1 package Golden Double Stuf Oreos, reserve a few cookies for garnish on top

4 oz. cream cheese, you may need to add up to 8 oz. to get the consistency you want

Dipping Chocolate

1 package Golden Double Stuf Oreos, reserve a few cookies for garnish on top

4 oz. cream cheese, you may need to add up to 8 oz. to get the consistency you want

Dipping Chocolate

Chop Oreos up finely in a food processor. Save some of the finely

crushed Oreos for gar-nish later and set it aside. You don’t need too much.

With hands or a spoon, I just think hands are faster mash softened cream cheese and crushed Oreos until well com-bined.

Roll into 1” balls and place on

a wax covered cookie sheet. Put in freezer for 15 minutes.

While balls are in freezer, melt chocolate according to direc-tions.

Pull the Oreo Truffles out of freezer, and dip into chocolate. Garnish with reserved Oreo crumbs before the chocolate sets up.

Let chocolate set, refrigerate and enjoy

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See the world through

OREO

12

A DECADENT DESSERT THAT WILL WIN YOU OVER WITH THE FIRST BITE

INGEDIENT YOU NEED

Oreo Cheesecake Bar

For the crust:23 Oreo cookies2 tbsp. unsalted butter, meltedFor the cheesecake:12 oz. cream cheese, room temperature6 tbsp. sugar6 tbsp. sour cream, room temperature

INSTRUCTIONS:

Preheat the oven to 325 degrees and line a 8x8 inch baking dish with foil. Let two sides of the foil overhang on the baking dish

To make the crust, in a food processor, pulse the Oreos until they’re finely ground. Add in the melted butter and pulse until the cookies are moistened.

Transfer the ground Oreos to the prepared baking pan and press the crumbs in an even layer over the bottom of the pan. Bake crust for 10 minutes then set aside while keeping the oven on.In the bowl of a stand mixer, beat the cream cheese on medium high until light and smooth, about 2 minutes. Then mix in the sugar until well-combined.Blend in the sour cream, vanilla, and salt. Then beat in the egg and egg yolk

until well-incorporated.Gently stir in the chopped Oreos.Pour cheesecake batter over the prepared crust and smooth out the top with a spatula. Bake for 40 minutes, or until cheesecake is set around the edges but slightly wobbly in the centerLet cheesecake cool to room temperature, about 1 hour then cover the pan and refrigerate until well chilled, about 3 hours. I chilled mine overnight.

To cut the bars, lift the overhanging foil from the pan and place it on a cutting board. Peel away the foil and slice into bars. Clean the knife blade after each slice to keep the edges pretty.Keep refrigerated until ready to serve.

13

Christmas Sweet Tooth

COOKIE DESSERT HOLIDAYS INGREDEINTS

1 cup (2 sticks) unsald butter, softened1 cup granulated sugar1 egg1 tsp. vanilla extract2 cups all-purpose flour¾ cup Dutch-process cocoa powder1½ tsp. baking powder1 tsp. salt

DIRECTIONS

In a large bowl, whisk together flour, cocoa pow-der, baking powder, and salt.In the bowl of a stand mixer fitted with the pad-dle attachment, cream together butter and sugar for 2 minutes until light and fluffy. Then add in the egg and vanilla extract and beat for 2 more minutes.Slowly add in the flour mixture and mix until all combined and well-incorporated.Divide dough in half and shape into two discs. Wrap each disc in plastic wrap and chill in the fridge for 30 minutes.In the meantime, preheat oven to 350 degrees and line baking sheets with parchment paper or

silicone baking mats.Taking a portion of the dough out of the fridge at once, turn dough onto lightly floured surface and roll the dough to about ¼-inch thickness. Use a hewart-shaped cookie cutter (or a round cookie cutter) to cut out the dough and transfer them to the prepared baking sheet.Repeat until all your dough has been used up. Bake for 12 minutes then transfer to wire rack to cool completely.While the cookies are cooling, make your but-tercream.Cream together butter and half and half, then slowly add the powdered sugar.

14

100 Calorie pACKS

BODY

Better For Your

15

Nutrition FactsServing Size 1 pack (23g)Serving Per Container 6Amount Per Serving Calories 100 Calories From Fat 20

%Daily ValueTotal Fat 2g 3%Saurated Fat 0g 0%Trans Fat 0g Payunsaurted Fat 0.5g

Cholesterol omg 0%Sodium 150mg 6%Potassium 45mg 1%Dietary Fiber 1g 4%Protein 1gVitamin A 0% . Vitamin C 0%Calcium 0% . Iron 6%

Percent Daily Values are basen on a 2000 Calorie diet .Your daily values may lower than needs

Calories 2000 2500

T aste these are hexagon-shaped crackers that have white specks on them. They tasted like Oreo

cookies, but without the extra calories. There was no creme filling, but the white specks kind of tasted like the creme fill-ing. Each bag is 100 calories, which means you can eat a bag of these without filling up on calories and still get your Oreo cookie fix. The only problem is that you can’t really dunk these in milk like you can with a regular Oreo. Well, you could, but the wafer is so small that you might lose it in the milk.Comapre to the classic prepackaged Oreo snack, well-loved among adults and children alike. Kraft Foods touts the Oreo as the “World’s Favorite Cookie.’’

Taste these are hexagon-shaped crackers that have white specks on them. They tasted like Oreo cookies, but without the extra calories. There was no creme filling, but the white specks kind of tasted like the creme filling. Each bag is 100 calories, which means you can eat a bag of these without filling up on calories and still get your Oreo cookie fix. The only problem is

that you can’t really dunk these in milk like you can with a regular Oreo. Well, you could, but the wafer is so small that you might lose it in the milk.Comapre to the classic prepackaged Oreo snack, well-loved among adults and children alike. Kraft Foods touts the Oreo as the “World’s Favorite Cookie.’’

Nabisco® s New Twist

100 Calorie Oreo Crips

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Oreo crust20 OREO cookies, finely crushed (about 2-1/4 cups)3 tablespoons sugar3 tablespoons butter or margarine, melted

Chocolate layer4 ounces unsweetened chocolate, coarsely chopped1 cup sugar3/4 cup butter, softened1 teaspoon vanilla3/4 cup refrigerated or frozen egg product

Oreo layer3 ounces chopped white baking bar (or pure white chocolate)1 cup whipping cream1/4 cup crushed Oreo

White chocolate layer3 ounces chopped white baking bar1 cup whipping cream

Tips:Preparation: Line a 9 inch removeable bottom cake pan with parchment paper. Heat oven to 325 degrees F.

Mix crushed Oreos, 3 Tbsp. sugar and butter; press onto bottom of pan. Bake for 10 minutes; set aside.

Oreo Silk Pie

M I K E ’ S

F A V O R I T

C O O K IE

CONTINUING its grand tradition of creating flavor after new flavor, Oreo has launched two brand-new va-rieties: cookie dough and then something called “marshmallow crispy which is clearly based on a Rice Krispies Treat but for legal reasons, we assume, can-not be called that. Nothing could ever beat the classic Oreo — with its perfect textures optimal cookie-to-creme ratio — but we conducted taste test here

WE ’ll say this: these new flavors are tasty. They are very tasty. First, there’s the cookie dough variety.. Still, because it’s technically a cookie dough-flavored cookie, one TIME writer dubbed it the “meta Oreo.” Then there’s the “marshmallow crispy” cookie — also delicious, but a bit more divisive. Unlike the cookie dough variety, this cookie’s flavor corresponds with its name: it really does taste like a Rice Krispies Treat. We suggest pulling off one of

the cookies — which are of the “golden” vanilla persuasion — so you can taste the creme by itself to get the full effect of the crispi-ness. Both flavors hit shelves on Feb. 3 for a limited time only. You’ll be able to find them at most grocery stores, along with Walmart and Target.

“ Prepare your palates for cookie dough and marshmal-low crispy Oreos

”

F L A O V R S

“Double Stuff is still the

best. It’s a cookie

dough we call it the meta

Oreo.”