O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
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Transcript of O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
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Preparing Your Site for Holidays and Major Events
Gopal Brugalette – Senior Applied Architect
Tammy Everts – Senior Researcher & Evangelist
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Gopal BrugaletteSenior Architect, Performance Engineering
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Tammy Everts@tameverts
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Performance affects every (?) business KPI
RevenueConversions/downloads
User satisfactionUser retentionTime on sitePage viewsBounce rate
Organic search trafficBrand perception
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Source: SOASTA
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Source: SOASTA
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Average revenue loss per hour of downtime
Average revenue loss due to one hour of performance slowdown (slower than 4.4s)
$21,000
$4,100
Source: TRAC Research
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Permanent abandonment rate
Outage Slow performance
9% 28%Source: Akamai
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Source: comScore
2015 holidayecommerce sales
could hit $60B
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Average holiday order value
Source: IBM Digital Analytics Benchmark
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Impact of a 1-second delayA site that earns $100K
per day could lose $2.5M in sales
in one yearSource: Aberdeen Group
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1901 founded
63,000 employees
118 Nordstrom stores
167 Nordstrom Rack stores
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Our customer is our guide
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Performance impacts the customer experience
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Nordstrom’s major events
HolidayEarly access
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How do we prepare?
We are always getting ready
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This wasn’t always the case
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Performance is a feature
Instrumentation and data
Continuous improvement
Embrace a cultural shift
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Analyze - Test - Monitor
Every featureat development
How are we always getting ready?
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• Study the past • Understand the present• Model the future
Analyze Test Monitor
What is the… …customer impact?…technical impact?
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Analyze Test Monitor
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Analyze Test Monitor
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Analyze Test Monitor
Early, often, everywhere
Projections & contingencies
Support your results
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Analyze Test Monitor
Worst case vs. realistic
caseUnderstand the costs associated with supporting your worst case
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Analyze Test Monitor• Development and
test environments• Production at
deployment• Production regularly
Build a feedback loop to Product Management and Engineering
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Analyze Test Monitor
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During the event
Monitor:• experience• load• health
Contingency planningCoordinate with vendors
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During the event
Mobile sign-ins 9x greater than projected
Issues happen where unanticipated
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Preparing your site
Cultural shift• Performance is a feature
• Instrumentation & data focus
• Continuous improvement
Always be preparing• Analyze
• Test
• Monitor
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The future…
• Customer focus
• Continuous delivery
• Cloud• Continuous
improvement
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soasta.com/holiday-readiness
Complimentary mPulse real user monitoring
through 2015
Site performance analysis with an expert
Performance Consultant
Baseline performance test using SOASTA
CloudTest
Summary report with test results and optimization
suggestions
FREE Holiday Performance
Readiness Assessment