O'Reilly TOC: A Social Approach to Publishing
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O’Reilly TOC Conference Barry Libert Co-CEO, Mzinga
Transcript of O'Reilly TOC: A Social Approach to Publishing
O’Reilly TOC Conference
Barry LibertCo-CEO, Mzinga
Your Past
Lesson: Building Community Works!
We are Gaining Power
36% of American adults use Wikipedia
Q: Anybody use Encyclopedia Britannica?
There are 112 million blogs…
…more Podcasters than radio stations…
…250 million pieces of tagged social media…
…and 35 million Facebookers
Did You Post to My Wall Today?
Experts agree, WE is cool!
‘Community development is the single most critical factor in enterprise success’
‘Enterprise Social software will be the biggest new workplace technology’
Companies are communitizing…
Customer Support Publishing
Market Research
Product Innovation
Lets See!
Did you know, We can Innovate?
Dell Idea Storm
We Create New Features
Did you know, We can Service ourselves?
iPhone
We Hear You Calling!
Did you know, We can Sell products?
eBay
We Have What We Need
Did you know, We can Finance your…
College education Car
BoatHome
renovation
Prosper.com
We Can ‘Show You The Money’
Publishing is communitizing too!
Advertising Reviews
Distribution
Content
Lulu.com
Who needs publishers? We don’t.
80/20 Publishing
Who Needs Paid Writers? We Don’t.
The Conclusion: Leaders Are Becoming We Companies
Are YOU ready to Start?
The 5 Rules for Your We Success
Its time to take notes
#1. Find a Process
#2. Locate Your Crowd
ReviewersReaders
Publishers
Writers
#3. Give them Tools and Support
BlogsProgramming
Discussions
Moderation
#4. Accept their Wisdom
#5. Measure Everyone’s Contribution
Welcome to the World of We
Practicing What We Preach…We can Write a Book!
4500 contributors 100 Bloggers
750 Discussions
50 Podcasts
Become an Author for Book II Today!
Join: WeAreSmarter.org
Your Future
Click box to start
Questions?
