OREGON WINE MONTH MAY 2016

– PROGRAM OVERVIEW –December 2015

ABOUT OREGON WINE

OREGON WINE – FAST FACTS

• 18 AVAs • 676 Wineries • 1,027 Vineyards• 72 Varieties (58% Pinot noir!)• $3.3Bn contribution to Oregon economy p.a.• Responsible for >17,000 Oregon jobs• Sales have increased 39% globally in past 3

years

Average Price (750mL) Growth ($) Growth (Eq)

$15.61

8.4%6.7%$6.66

3.0%

0.6%

Oregon Total Table Wine

In 2014, Oregon growth outpaced category growth in value AND

volume, selling at 2.3x the average price per 750mL.

Source: Nielsen Total US xAOC + Liq Plus 52WE 01/03/15

In Oregon, we focus on small-batch, high quality winemaking with a positive impact from vine to bottle.

OREGON’S COMMITMENT TO CRAFT, QUALITYAND ENVIRONMENT

71% of Oregon wineries produce less than 7,000 cases per year

45% of Oregon vineyards are certified sustainable

51% of winegrapes crushed in Oregon are estate farmed

OREGON’S WORLD-CLASS WINEMAKING

In 2014, Oregon produced 0.15% of wine globally.

… and Wine Spectator awarded 12.5% of its 90+ scores to Oregon wines.

“What makes the wines so good? Start with the vines which seem to like Oregon's combination of soils and climate.

Growers and winemakers have climbed a steep learning curve, largely while sharing their expertise with one another.

They learned how to coax the character and personality from grapes capable of greatness.“

Harvey Steiman,

OREGON WINE MONTH 2016CONSUMER OUTREACH

• “Wildly Sophisticated, Properly Oregonian” advertising campaign tells stories of real Oregon winemakers

• Builds the message of the commitment to handcrafted wine, sustainable farming and the resulting quality that defines Oregon wine

• Below are the 2015 advertisements; there will be two new print ads, coming soon

• Radio programming and social media will be used to share a greater variety of stories from around the state

OREGON WINE MONTH 2016 CAMPAIGN

2015 CAMPAIGN –

NEW ADS

COMING SOON

OREGON WINE MONTH 2016 MEDIA PLAN

MULTI-CHANNELPRINT, ONLINE, RADIO AND SOCIAL

MULTI-STATEOREGON AND WASHINGTON

FOOTPRINT

TARGETED OUTREACHHIGH END WINE CONSUMERS

• Events calendar, consumer sweepstakes and more information about Oregon Wine Month is hosted on www.oregonwinemonth.org

• All advertising, including digital ads,direct consumers to the website

• All accounts are invited to list their Oregon wine events (tastings, dinners, etc.) on the consumer events calendar. – Visit industry.oregonwine.org News & Events Submit a consumer event

OREGON WINE MONTH 2016 CAMPAIGN HUB

OREGON WINE MONTH 2016DISTRIBUTOR PROGRAM

OREGON WINE MONTHREP OF THE YEAR CONTEST

Two distributor reps – one on-premise and one off-premise – will be recognized as Oregon

Wine Month Rep of the Year based on performance during May.

Winners will be chosen from among nominations received before June 15, 2016.

Each receives their own Wildly Sophisticated, Properly Oregonian print ad, which will run in

the Oregon Wine Press in fall 2016.

ALL distributor sales reps are eligible and ANYONE can submit a nomination! Information

on how to nominate coming soon.

2016 DISTRIBUTOR PROGRAM

CONGRATULATIONSCandice LaTourette and Kelly Dougherty

of Young’s Market Company, 2015 Oregon Wine Month Reps of the Year!

OREGON WINE MONTH 2016POINT OF SALE MATERIALS

Case Cards and Posters• 8.5 x 11 case cards with scored

flap for inserting between cases in stack

• 11 x 17 posters in graphic and photographic style

• Graphics to be updated in 2016 – same style, different people

OREGON WINE MONTH POS MATERIALS

2015 CAMPAIGN – NEW POS COMING SOON

Skewer Cards and Neck Hangers• 4.25” x 5” cards for education

and quotes from wine writers• Neck hangers in two versions

plus customizable version

OREGON WINE MONTH POS MATERIALS

OREGON WINE MONTH POS MATERIALS

Customizable menu inserts and table top feature cards

OREGON BY THE GLASS SPECIALS

Argyle2011 Vintage Brut $7/gl

Phelps Creek2013 Estate Pinot Gris $7/gl

Stoller2012 Reserve Chardonnay $8/gl

Brandborg2011 Benchlands Pinot Noir $8/gl

Winderlea2012 Dundee Hills Pinot Noir $9/gl

Seven Hills2012 Cabernet Sauvignon $9/gl

• Point of sale graphics will be available to download on the Oregon Wine Month toolkit by the end of February

• All wholesalers are welcome to download for in-house printing• Distributors in Oregon can contact Jess Willey at the Oregon Wine Board

to receive information about ordering POS materials• Printed materials will be delivered before April 15

OREGON WINE MONTH POS MATERIALS

For more information or with questions,contact Jess Willey:

winemonth@oregonwine.org