Oregon Disability MegaConference: Getting Social: Using Social Media to Connect, Communicate, and...
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Transcript of Oregon Disability MegaConference: Getting Social: Using Social Media to Connect, Communicate, and...
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Getting Social: Using Social Media to Connect,
Communicate, and Network Regardless of
Ability/Disability
September 29, 2011
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Topics:
• Why Did Imagine! Embrace Social Media?• Examples of Social Media Use At Imagine!• Addressing Concerns• Getting Started
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Why Did Imagine! Embrace Social Media?
Dwindling resources
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Why Did Imagine! Embrace Social Media?
Regulatory changes squeezing the life out of our services
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Why Did Imagine! Embrace Social Media?
Increasing demand
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What Social Media Isn’t (Really)
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What Social Media Is
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What Social Media Is
January 2010: Twitter had 75 million user accounts, averaged 27 million Tweets per day
March 2011: Twitter had 175 million user accounts, averaged 95 million Tweets per day
January 2010: Facebook had 350 million active users
March 2011: Facebook had 640 million active users (half of which login daily)
Source: Econsultancy
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What Social Media Is
According to a recent Wireless RERC (Rehabilitation Engineering Research Center) survey, 63% of people with disabilities use social media
Source: Wireless RERC
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What Social Media Is?
“Web 2.0 tools, practices, and philosophies are now being used by a wide range of organizations, making them more agile, productive, and innovative.”
- Andrew McAfee, Enterprise 2.0
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Examples of Social Media Use at Imagine!:Awareness
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Examples of Social Media Use at Imagine!:Fundraising
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Examples of Social Media Use at Imagine!:
Enhancing Services
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Examples of Social Media Use at Imagine!:
Consumer Community Involvement
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Examples of Social Media Use at Imagine!:
Consumer Community Involvement
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Examples of Social Media Use at Imagine!:
Consumer Community Involvement
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Consumer Social Media
Use At Imagine!
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Consumer Social Media
Use At Imagine!
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Addressing Concerns
a. Using Social Media will make our employees less productive – they’ll spend all day talking to their friends!
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Addressing Concerns
b. What about consumer privacy? How do we protect that?
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Addressing Concerns
a. I miss my mom very muchhhhhhhhh
b. megan fox's birthday is one day after mine!! pretty awesome
c. go yankees knock the dogsox down!!
d. we should have like a robot that brings food haha :D
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Addressing Concerns
c. What about consumer internet access?
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Addressing Concerns
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Getting Started
Four Strategies:
• Don’t be afraid to get your hands dirty!
• Prepare for the long haul
• Communicate, educate, evangelize
• Move tools “into the flow”