A Live Business Education WEBINAR:

Contact: Aaron D. Murphy

info@EmpoweringTheMatureMind.com

Ph: (360) 440-8475

REACHING and CONNECTING

with the BOOMER CONSUMER

You’re a smart business owner. You’ve

seen the huge opportunity everywhere

recently about capitalizing on the

“Boomer Consumer” client segment of

our population. But you don’t know

HOW to REACH them, HOW to CONNECT

with them, and HOW to ENGAGE with

them?

In this online webinar, we have compiled an

EXPERTS PANEL for you. Industry leaders

from across the country will educate you on

how to reach, engage, and connect with the

Baby Boomers, their families, and the

“decision-makers”. These NATIONALLY

recognized EXPERTS will show you how you

can become a part of the Boomer’s trusted

TEAM of ADVISORS as they navigate their

decisions regarding their 2nd half of life.

DATE: July 17, 2013

TIME: 9am PDT (Pacific Time)

FORMAT: LIVE Event, 20-25 minute

presentation by each Expert, with 20

minutes of Expert Panel Q&A at the end

WEB LOCATION: Hosting, Rocket Webinars

INVITATION URL:

http://reachingandconnectingwiththeboomerconsu

mer.eventbrite.com/?ref=esfbenivtefor001

Sponsorship opportunities are available, contact

Aaron Murphy for advertising information

Sponsorship opportunities are available, contact

Aaron Murphy for advertising information

Speaker #1 – Aaron D. Murphy, Architect / CAPS Location: Seattle, Washington

Credentials: Owner, ADM Architecture, Licensed Architect, CAPS

Managing Editor at EmpoweringTheMatureMind.com

Keynote Speaker, Radio Show Host, Aging-In-Place & Community

Designer & Advocate, “Inclusive Design” Consultant

Speaker #2 – Louis Tenenbaum Location: Potomac, Maryland

Credentials: Contractor/Carpenter turned National Thought

Leader, speaker & coach on Aging-In-Place. Business and Industry

Consultant. Author of “Aging In Place 2.0: Rethinking Solutions to

the Home Care Challenge” for the MetLife Mature market Institute.

Speaker #4 – Anthony Cirillo, FACHE / ABC Location: Charlotte, North Carolina

Credentials: Owner @ Fast Forward Consulting, 25+ year

Healthcare & Aging Expert, CEO Counsel, Keynote Speaker,

About.com guide @ thought leader in Assisted Living, Global

Consultant for Hospitals and Long-Term Care agencies

A LIVE Business Education WEBINAR:

Meet the EXPERTS -

Statistical Credits: http://www.marketingcharts.com/television/baby-boomers-control-70-of-us-disposable-income-22891/

Speaker #3 – Katy Fike, PhD Gerontology Location: San Francisco, California

Credentials: Founder of Innovate50 and Aging2.0, Identifying

and accelerating business innovation and branding in the aging

50+ space, solving marketing challenges & revealing insights

to consumer trends and competitive advantage.

REACHING and CONNECTING

with the BOOMER CONSUMER

Sponsorship opportunities are available, contact Aaron Murphy for advertising information

The opportunity is there, and so is

the CHALLENGE. Learn from some of

our nations BEST about how to REACH

and CONNECT with your demographic

& turn them into CLIENTS!

A LIVE Business Education WEBINAR:

Learning Objectives:

“BOOMER STATS” we CAN’T

IGNORE:

10,000 people turn 65 y.o. EVERY DAY in

the U.S.

Boomers are 44% of the U.S. population

Boomers have 5x the NET WORTH of the

avg. U.S.

Boomers control 70% of U.S. Disposable

Income

Boomers equate to 49% of U.S. CPG (Consumer Packaged Goods)

REACHING and CONNECTING

with the BOOMER CONSUMER

YOU Will LEARN How To:

What are the industry statistics, and why

do they matter?

Where are all of these “Boomers” hanging

out, physically and virtually?

What are the BEST ways to REACH them?

What do I do once I HAVE REACHED them?

The critical component of TIME - To build

TRUST & RAPPORT

Why you CAN’T WAIT to start ENGAGING

And… How to GET STARTED TODAY!