www.abc-salon.com

12 – 13 June 201628 – 29 February 2016

Order Fair for Bridal, Evening and Cocktail Fashion

On August 1st in 2014, AVR Messe und Veranstaltung GmbH took over the established order show for bridal, evening and cocktail fashion from Messe München GmbH and will continue it at the established

location, in the MOC. AVR Messe und Veranstaltung GmbH has many years of experience as an organiser of regional, national and international technical and end consumer trade fairs, from development to complete implementation including marketing.

In the wedding segment, the AVR World of Wedding plays this topic on all communication channels: as organiser of the popular public trade fair called Hochzeitstage (Wedding Days) as well as publisher of the magazine Hochzeitsplaner (Wedding Planner) and the online platform braut.de. The high-demanded special editions Mein Brautkleid (My Bridal Gown) and Meine Brautfrisur (My Bridal Hairstyle) complete the portfolio.

Due to this optimal networking with the industry, AVR creates ideal conditions to successfully further develop and expand the ABC Salon.

ABC Salon under new management

AVR Messe- und Veranstaltung GmbH Weltenburger Straße 4 81677 München Tel.: +49 89 419694-0 Fax: +49 89 4705364info@avr-messe.dewww.avr-messe.de

At the specialised trade fair, ABC Salon in Munich, visitors will learn about the latest trends in the area of bridal, evening and cocktail fashion. Since 1996, the order fair in the MOC has been known as

a meeting place and a regular feature of the ordering season. Beside the latest models of bridal, evening and cocktail fashions, top brands from all across Europe will present accessories, lingerie trends as well as shoes and children‘s festive clothing.

➤ Ordering platform for the south since 1996

➤ Semi-annual, in spring and in autumn

➤ Visitors from Southern Germany and bordering countries

➤ The ideal location for an intensive dialogue

➤ Unique salon trade fair concept with turnkey showrooms

Order Fair for Bridal, Evening and Cocktail Fashion

Save the Date28 – 29 February 2016

12 – 13 June 2016

Evening fashion Bridal accessories

Bridal fashion

Bridegroom fashion

Cocktail fashionLingerie

Gala wear

Children‘s wearCommunion fashion Shoes

Special sizes

Product range

The fashion city of Munich is versatile, lively and surprising with its many facets. Munich offers excellent economic conditions for a flourishing fashion environment. Here, high buying power and well-developed infrastructure is coupled with an ideal geographi-

cal location for the fashion industry due to its vicinity to Austria, Switzerland and Northern Italy.

WELCOME TO THE ORDER CENTRE MOC Modern, bright, structured and high-grade – the atmosphere of the atrium in the MOC provides the ideal conditions for exciting qualified discussions and concentrated work.

➤ Established ordering platform and internationally recognized trade fair location

➤ Short distances, appealing ambience, ideal conditions for successful ordering business

➤ Turnkey showrooms between 49 m2 and 298 m2

➤ Presentation space in the foyer between 35 m² and 45 m²

➤ Individual product presentation with modern wall systems

A location with a growing order environment

The ABC Salon will be advertised massively on all communica-tion channels geared to the target group. Constant press information and multistage direct mailing campaigns will push the order fair specifically into the line of vision of

its target group.

In addition, exhibitors profit from the professional advertising package prepared for directly addressing potential customers and trade fair visitors.

➤ A multitude of advertising material: print and digital

➤ Opportunity to individualise or alternatively personalise

➤ Invitation cards to support customer loyalty

➤ Comprehensive advice through the AVR advertising service

Maximum attention for your appearance

The wedding magazine with high sales

The only magazine just for bridal fashion

The only magazine just for bridal hairstyles

The most popular wedding forum in Germany

Circulation: 45 000 (D, A, CH, BENELUX, I, S)Copy price: 6.20 EuroPublishing date: 4 x yearly

Circulation: 45 000 (D, A, CH, L, I)Copy price: 4.80 EuroPublishing date: 1 x yearly

Circulation: 45 000 (D, A, CH, BENELUX, N)Copy price: 4.90 EuroPublishing date: 1 x yearly

Sales: wholesale and retail domestically and abroad, well-assorted newsstand sales, direct mailing to wedding-related shops, presence at AVR wedding fairs

• 1,1 million PIs monthly• more than 89 000 unique users monthly• more than 14 000 registered members• more than 43 000 Facebook fans

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Natural Dreams Krönende Highlights:

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Nostalgic Romance

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Schweiz Sfr 8,90 • BeNeLux € 5,90 Norwegen NKR 69,00

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Titel_MBF_01_15.indd 2-3 13.02.15 16:20

eMag

NEW! AVR offers exhibitors of the ABC Salon true added value. Manufacturers profit from attractive advertising offers from the AVR World of Wedding portfolio.

Type Size Showroom

A 35 m² € 1,150

B 45 m² to 49 m² € 1,350

C 69 m² € 1,950

D 87 m² to 90 m² € 2,060

E 130 m² € 3,270

F 143 m² € 3,670

G depending on size and combination

on request

The given prices are net prices, plus VAT. Only complete showrooms will be rented.

Rental price: includes showroom, technical services of AVR such as organisational support for technical questions, energy consumption in the showroom, guard and security service, cleaning of the sales areas and atrium, final cleaning, waste disposal, traffic direction signage. Please find further details in the service booklet (receipt after registration).

Showroom fittings:includes carpeting, ceiling lights, power outlets including 3 KW of power consump-tion, air-conditioning and company signage. The showrooms are equipped with a modern wall system. The wall elements are permanently installed. Individual configu-ration of the showrooms can be ordered after a binding registration via the service booklet of AVR.

Room rentals in the atrium 3G

D

C

C

E

FB

15 % Discount For occupancy of both show

dates in 2016, you will receive a

discount of 15 % on the

rental price in June

G

D

D

D

D

D

D

D

C

C

C

C

C

CA

A

A

A

A

A

B

B

B

B

A

A

A

A

A

A

B

B

B

B

Presentation space in the foyerOpen, bright and pleasant – the central lynchpin in the atrium

Individual supplements to wall panels possible

Presentation space fitting:includes carpeting, power outlets including 3 KW of power consumption, air-conditioning and company signage. Individual configuration of the presentation space can be ordered after a binding registration via the service booklet of AVR.

Event locationMOC Event CentreAtrium 3 Lilienthalallee 4080939 München

Arrival The MOC trade fair location in the north of Munich is just 20 minutes away from the airport and also easy to reach by car due to the direct connection to the motorway.

Dates 2015/16 28 – 29 February 201612 – 13 June 2016

Planning & PreparationSet-up and tear-down February 2016:Set-up on 27 February 2016 from 12 - 6 pmTear-down on 29 February 2016 up to 11 pm June 2016: Set-up on 11 June 2016 from 12 - 6 pmTear-down on 13 June 2016 from 5 -11 pm

Opening hours Sunday, 9 am - 6 pm Monday, 9 am - 5 pm EntranceEntrance is free of charge on both days for professional visitors.Registration is necessary.Registration is available online and on-site.

AVR supports you from the planning up to executing the order show. Please contact us for a customised quotation:

Petra Molnár Project Management Phone: +49 89 419694-13 E-mail: pmolnar@avr-messe.de

AVR Messe- und Veranstaltung GmbH Weltenburger Straße 4 81677 München

Phone: +49 89 419694-0 Fax: +49 89 4705364info@avr-messe.dewww.avr-messe.de

Complete service for exhibitors360°

Tim FischerProject ManagementPhone: +49 89 419694-16E-mail: tfischer@avr-messe.de