Orange Tab PIYP Recap
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PUBLIC RELATIONS MEDIA REPORT LEVI’S® VINTAGE CLOTHING: ORANGE TAB To: Levi’s® XX From: Paul + Williams Re: Following is a status report reflecting the Levi’s Vintage Clothing launch of Orange Tab and Party in Your Pants. Date: August 28, 2013 _____________________________________________________________________________________ EVENT SUMMARY: In celebration of the re-launch of Levi’s® Vintage Clothing Orange Tab, Levi’s® XX planned a weekend in Los Angeles to familiarize media and the public with the collection. As part of the launch, Levi’s® XX design director Miles Johnson met with local Los Angeles, European, Japanese, and American media at the Levi’s® Haus throughout the day on August 15th and 16th to walk them through the history of Orange Tab and the current collection. Josh Katz, Global Marketing Director of Levi’s® XX, was on hand to discuss Orange Tab initiatives including KLVC Radio and Zipper Magazine with media. The meetings at the Haus included Orange Tab media fittings and culminated in a 1972-themed cocktail party on the evening of Friday, August 16th. Fondue, 1970s hors d’oeuvres, and Harvey Wallbangers were served while one of the KLVC Radio DJs provided the music. On Saturday, August 17th, Levi’s® XX held Party in Your Pants, a music festival in Topanga Canyon with contemporary bands playing songs from the 1970s. The bands performing included Jonathan Wilson and Friends playing the Grateful Dead, Dawes playing The Band, Chevy Metal (with special guest Dave Grohl) playing The Rolling Stones, Matt Sweeney and Friends playing a 1970s variety, Jonathan Rice and Friends playing Gram Parsons and The Flying Burrito Brothers, and the CSN Experience with Woodstock Mud playing Crosby, Stills, & Nash. Guests arrived at the venue by bus and were able to watch the shows while enjoying drinks and snacks from vendors around the venue. Cult Gaia provided flower crowns to festival goers, and there were plenty of psychedelic activities around the property including a tie-dying station and a giant game of Twister. P+W coordinated a group of six national American media attendees for the weekend from GQ, Esquire, Esquire The Big Black Book, Glamour, Elle, and Complex. All of the media in attendees enjoyed the festival and were excited to get a better understanding of Orange Tab. Below is a full list of North American media attendees, including local Los Angeles media, along with clippings of all Orange Tab launch/Party in Your Pants coverage in print, online, and through social media.
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Transcript of Orange Tab PIYP Recap
PUBLIC RELATIONS MEDIA REPORT LEVI’S® VINTAGE CLOTHING: ORANGE TAB
To: Levi’s® XX
From: Paul + Williams
Re: Following is a status report reflecting the Levi’s Vintage Clothing launch of Orange Tab and Party in Your Pants.
Date: August 28, 2013_____________________________________________________________________________________
EVENT SUMMARY:
In celebration of the re-launch of Levi’s® Vintage Clothing Orange Tab, Levi’s® XX planned a weekend in Los Angeles to familiarize media and the public with the collection. As part of the launch, Levi’s® XX design director Miles Johnson met with local Los Angeles, European, Japanese, and American media at the Levi’s® Haus throughout the day on August 15th and 16th to walk them through the history of Orange Tab and the current collection. Josh Katz, Global Marketing Director of Levi’s® XX, was on hand to discuss Orange Tab initiatives including KLVC Radio and Zipper Magazine with media. The meetings at the Haus included Orange Tab media fittings and culminated in a 1972-themed cocktail party on the evening of Friday, August 16th. Fondue, 1970s hors d’oeuvres, and Harvey Wallbangers were served while one of the KLVC Radio DJs provided the music.
On Saturday, August 17th, Levi’s® XX held Party in Your Pants, a music festival in Topanga Canyon with contemporary bands playing songs from the 1970s. The bands performing included Jonathan Wilson and Friends playing the Grateful Dead, Dawes playing The Band, Chevy Metal (with special guest Dave Grohl) playing The Rolling Stones, Matt Sweeney and Friends playing a 1970s variety, Jonathan Rice and Friends playing Gram Parsons and The Flying Burrito Brothers, and the CSN Experience with Woodstock Mud playing Crosby, Stills, & Nash. Guests arrived at the venue by bus and were able to watch the shows while enjoying drinks and snacks from vendors around the venue. Cult Gaia provided flower crowns to festival goers, and there were plenty of psychedelic activities around the property including a tie-dying station and a giant game of Twister.
P+W coordinated a group of six national American media attendees for the weekend from GQ, Esquire, Esquire The Big Black Book, Glamour, Elle, and Complex. All of the media in attendees enjoyed the festival and were excited to get a better understanding of Orange Tab.
Below is a full list of North American media attendees, including local Los Angeles media, along with clippings of all Orange Tab launch/Party in Your Pants coverage in print, online, and through social media.
NORTH AMERICAN MEDIA ATTENDEES
Anthem Magazine and The Northern Post - Dustin Beatty
Aquarium Drunkard - Justin GageC Magazine - Elizabeth Varnell
Champagne and Heels - Hellin Kay
Complex - Soo-Young Kim
Elle - Lauren Levinson
Esquire - Nic Screws
Esquire The Big Black Book - Ben Setiawan
Esquire TV - Jonas Bell Pasht
Extra - Kristen Rossi Fascett
Fast Company - Ari Karpel
Glamour - Becky MalinskyGQ - Mark Anthony Green
Huffington Post - Max Padilla
InsideHook - Reuben Brody
LA Confidential - Alexis Johnson
LA I’m Yours - Kyle Fitzpatrick
LA Record - Daiana Feuer
Los Angeles Times - Adam Tschorn
Materialology - Daniel Antonio
Men’s File - Gabe Sullivan
PopSugar - Lindsay MillerPopSugar - Meg Cuna
Tomboy Style - Lizzie Garrett Mettler
The Fox is Black - Bobby Solomon
Range - Jeanine Pesce
Rolling Stone - Emily Zemler
UrbanDaddy - Monica Terry
Valet. - Cory Ohlendorf
Vanity Fair - Marissa Eisele
Who What Wear - Laurie Trott
Circulation: 954,010 / Ad Rate: $1,061.74
Circulation: 100,000 / Ad Rate: $2,704.75
Circulation: 3,032,000 / Ad Rate: $115,690.00
Circulation: 1,018,242 / Ad Rate: $26,557.33
17,000,000 Unique Visitors per Month
170,000 Unique Visitors per Month
250,000 Unique Visitors per Month
1,123,340 Unique Visitors per Month
6,727,676 Unique Visitors per Month
51,000 Unique Visitors per Month
Unique Visitor Information is NA
Unique Visitor Information is NA
126,420,372 Unique Visitors per Month
Unique Visitor Information is NA
Unique Visitor Information is NA
300,000 Unique Visitors per Month
440,000 Unique Visitors per Month
24,000 Unique Visitors per Month
1,800,000 unique visitors per Month
Unique Visitor Information is NA
6,500,000 Unique Visitors per Month
7,700,000 Unique Visitors per Month
11,178,094 Unique Visitors per Month
72,198 Unique Visitors per Month
3,000,000 Unique Visitors per Month
4,000,000 Unique Visitors per Month
17,000,000 Unique Visitors per Month
2,060 Unique Visitors per Month
552,879 Unique Visitors per Month
Unique Visitor Information is NA
36,770 Unique Visitors per Month
Unique Visitor Information for StyleSight is NA
1,594,505 Unique Visitors per Month
1,123,340 Unique Visitors per Month
5,100,000 Unique Visitors per Month
250,000 Unique Visitors per Month
25,000 Unique Visitors per Month
531 Twitter Followers
Twitter: 2,598 Followers / Instagram: 7,491 Followers
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28,404 Twitter Followers
Twitter: 282,529 Followers / Instagram: 319,881 Followers
