Orange Polska transformation towards software … Polska transformation towards software driven...
Transcript of Orange Polska transformation towards software … Polska transformation towards software driven...
© 2017 TM Forum | 1
Orange Polska
transformation
towards software
driven company
Orange PolskaRafał Dziedzic, Director of Technological Transformation Strategy
Sebastian Nowosielski, Virtualization Transformation Strategy AgencyKonrad Gawda, Advanced Services Expert
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66% CAGR mobile*
29% CAGR fixed data**
Almost 50% Convergence
Surge in
Internet of
ThingsSimplicity Security
* Cisco
** analysys mason
*** Company’s estimations
and the market is full of opportunities
Customer needs are evolving
traffic in Poland
2014-2019
of streaming in total
mobile usage and
growing
driven by growing number
of connected devices per
household
>58% CAGR
wearables market***
in Poland 2014-2018
customers appreciate
simple solutions
emerges as top
customer need
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Orange Polska Market Strategy
Consumer market: strategy centred
around household
Bundled households proposals
full-range of services to households
FTTH/VDSL
LTE/3G
Business market: push on
quality and new services
Smart connectivity
Smart securitySmart
Infrastructure
Smart workspace
Smartcollaboration
Customer
Experience
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accompanied by technology transformation
New Customer Journeys
Virtual CPE Home LAN
IoT/Smart Home NG Multimedia
API Smart Energy
SD WAN Orange Dialer
AI/Customer Mobile Connect
Cu
sto
me
rJ
ou
rney
Tra
ns
form
ati
on
CAPEX/OPEX savings Mobile traffic
growth
Automation of Operations, Auto-scaling
Rapid growth of connecteddevices (IoT)
All-IP
5G (TBC)
NFV/SDN (On-Demand)
Te
ch
no
log
y
Tra
ns
form
ati
on
Resilientservices
Open for bundling 3-party services
Try-and-buyexperience
Digital Online access
High network customization
On-demandinstant deployment of End to End services
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Do we constrain our thinking to „regular telco”?
IT / OTT approach to core telco services
New
Operating
Model
Innovation
towards
IT / OTT
Perfectly sufficient from
short- to mid-term perspective
Momentum must not be
missed to secure long-term
„We are entering an era when everything and everyone will potentially have a digital
identity and be connected by a global network. This will lead to the virtualization of
devices, homes, enterprises and the networks that connect them to the services they
consume. This in turn will give rise to a new global-local socio-economic order, where
digital services are offered globally and tailored and delivered locally.”
Marcus Weldon, President of Bell Labs, Future X Network, 2016
Telco
services
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NFV/SDN Program
Strategy
Architecture
Operational
Model
Financial
ModelVendor
Management
Legal
&Regulations
Orange Group
communication
& cooperation
Team
Evolution
Implementation
Projects,
PoC, trials
Strategic key pillars
▪ Business & new services
▪ Technology transformation
▪ OPL transformation
▪ Orange Group & Global trends
Key success factors
▪ Transversal program structure
▪ Balance between stakeholders
▪ All parts of organization involved (technology, HR, legal, regulations, business, financial)
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Things to keep in mind
world
current
▪ Incomes – Polish market
▪ Incomes – in Group
▪ Experts team
▪ Knowledge-base
▪ Orchestration
▪ Arch. framework
▪ Operational model
Team
evolution
Smooth
Transition
Secure the
Vision
Business
Continuity
CHALLENGES
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Hints for the next steps
Along with advancements, we expect our focus to
move towards creating new offers that in the end
will address user needs
Offer
User needs
world
current
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VNF Manager VNF Manager
VNF Manager
OPEX savings and protected & new revenues are main drivers
CAPEX savings – not the key to transformation
CPEradio
siteLAN
Ma
in a
rea
of
tra
nsfo
rmation
Min
ima
l im
pa
ct o
n
Ca
pe
x
Excludes radio spectrum, IT systems and IT infrastructure
Core Network
Convergent
Network
Optical Network
and Fixed Access
Network
CPE
Radio Access
Network
of 2016 OPL
CAPEX
30%
of 2016 OPL
CAPEX
70%
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Initial Focus on Customer Care Use-Case
vCPE (B2C) Trial
Expected Benefits
▪ Simplification of network
▪ Scalability
▪ Capex/Opex savings
▪ Customer self care
▪ Personalized services
▪ New services
Internal Customer
▪ Remote configuration and testing
Services New Revenues
▪ “Orange store” try & buy, on-demand security services, Multi-site Home VPN
Customer Care Opex Optimization
internetIP/MPLS
Core network
Multi services
IP/MPLS
Backhaul
BRG
FunBox 3
Network ControllerSDN/NFVI Gateway
OpenStack
IPv4/IPv6 Overlay
GRE/VxLAN/VPN/etc…
SelfCare applicationsOrchestrator
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Zero touch
CPE
Friendly User Test with OPL Customer
SD VPN (B2B) Trial
Check market response
▪ Assess Polish market potential
▪ Gain knowledge about consumer value perception
▪ Get and customer’s feedback on new VPN service features
Services New Revenues
▪ Virtual Private Networks
▪ Security VNFs
Site to site
connection
Zero touch
CPE
On demand
options
Self-service portal
(order, activate, configure, monitor)
Internet
access
Orange
orchestrator
Orange SDN
controller
NFV POP
local
internet
Orange
networklocal
internet
NFV POP
Expected Benefits
▪ Revenue and less churn - better offer
▪ OPEX savings - automated processes
▪ New business models possible
▪ New services’ palette
▪ Shorter time to resolve common problems
Internal Customer
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Two approaches to NFV
Strategic: define target
architecture, masterplan
Bottom-up: driven by
current needs
Ensure we meet in one point by
animating Trials and Quick Wins;
collect and distribute feedback
manual virtualization
backup-restore procedure
target NFVarchitecture
automation
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No agreement between units = blocking point
NGPoPsBC
negativeinfra. islands
PoCs, trials,
deployments
PoCs, trials,
deployments?
Agreement between units
cloud pricing
model
cloud hw
selection
responsible unit
selected
Changes in Orange Polska structure made to
address this (IT infra. in Network unit)
No agreement between units
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ECOMP / ONAP evolution
ECOMP ONAPinitial
ONAP1.0
OPEN-O
Open
ECOMP
Initial code published in
ONAP was based on
OpenECOMP,
architecture.
It still evolves.
(since ~2015) April 2017 November 2017(Jan/Feb 2017)
November 2016
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Brains for NFV – ONAP example
DesignDescription, Policies
MonitorMetrics, Events
ExecuteInventory,
Orchestration, Control
ONAP install
ONAP maintenance
HEAT
file ▪ ONAP closed loop is one thing
▪ Installing and maintaining ONAP is
another one
• as with any open source: buy Enterprise
edition with support (traditional approach for
telco)
• or develop and support by yourself
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Business models are changing
Run RFPs with vendorsoffering new models
Collect classic and new vendors, talk together to find win-wins
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Take-aways
▪ OTT Momentum must not be missed to secure long-term
▪ Prepare for future user needs
▪ Business models are changing
▪ Fiber deployment is crucial (low latency, high throughput), intelligence can be moved from Customer Premise to the Provider Network
▪ Ensure services quality & availability requirements e.g. geographic redundancy
▪ An initial investment in a few Points of Presence is needed, otherwise it may be difficult to achieve positive business cases for individual network functions or platforms
▪ Focus on OPEX and revenues instead of CAPEX
▪ Strategic and Bottom-up approaches – make them meet
▪ New skills and organizational model