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4

DOING THE THING IS WHAT DRIVES CHANGE, NOT PICTURES OF THE THING

russell davies

EXPERIMENTALISM IS NO LONGER CONFINED TO SCIENTIFIC LABS

EVERY PIECE OF DESIGN ENCODES A HYPOTHESIS ABOUT HUMAN BEHAVIOUR

adam greenfield

INTERSECTIONS OF RESEARCH

design for sustainable behaviour &

practices

co-design for policy innovation

RESEARCH METHODS

ETHNOGRAPHIC AND PARTICIPATORY RESEARCH USER JOURNEY MAPPING STAKEHOLDER AND SYSTEM MAPPING PROTOTYPING EVALUATIVE RESEARCH (REALIST) PERSONAS AND EXPERIENCE DIAGRAMMING SERVICE SAFARIS, CULTURAL PROBES DATA VISUALISATION

image source: madebymany.com

DIFFERENT WAYS OF KNOWING QUALITATIVE VERSUS RATIONAL MAKING INTANGIBLE CONCRETE

ITERATIVE / HEURISTIC AMBIGUITY

LESS ABOUT PREDICTION & MORE ABOUT COLLABORATIVELY DESIGNING IT

josephine green

PUBLICS DEMOGRAPHIES

SHIFTING IDENTITIES CITIZEN EXPECTATIONS

TECHNOLOGY

understand lived experiences

Personas represent different users - they act as heuristics for design and differ from segmentation

image source: greatfridays.com

Prototypes help visualise possible interventions, test assumptions, create shared language

image source: stby.eu

DESIGNERLY POLICY MAKING

DESIGNERLY POLICY MAKING Curious: challenging assumptions, willing to experiment Networked & collaborative: Humble about role of civil servant Digitally engaged

1. Broadening the range of people to engage with

2. Using the latest analytical techniques and knowledge

3. Taking and Agile, more iterative approach to implementation

Social media engagement Crowdsourcing Collaborative policy processes

User led design Behavioural economics Systems thinking Data sciences Wellbeing analysis Evidence from What Works

Prototyping and iterating Randomised control trials Scenario modelling

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