Oracle VM Overview

8/12/2019 Oracle VM Overview

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1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only

Oracle VM Sales Training

October 29, 2013




Agenda

! Market Trends

! Oracle VM – Why now

! Application-Driven Virtualization

! 5:00 – 5:15 – Awards




Market IT Trends Driving Orac




IT Transformation – Evolution of Virtua

Datacenter Modernization

Infrastructure Upgrade

Cloud Com

IT cost savings

!"#$"# &'()'*+,-.'( VM

VM

VM

VM

VM

VM

Application Services

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Application V

VM

VM

VM

V

VM

VM




Application Lifecycle ChallengesFrom Development to Production

Update/Upgrade Develop

TestDeploy

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Reluctance to Virtualize Database & Ap

• DBAs and App Owners are risk-averse

• Data is the “crown jewels” in an organization• Preference is “low risk” over “low effort”

• Human error is still the #1 killer of consistency

• Often 1-2 revs behind the newest releases just to ensure there is aknowledge to reference and a community for support

• Certification is all-important to DBAs and App Owners• Getting the “All OK” from vendors means risk then becomes shared

• Nobody wants to be 1st, 2nd or even 3rd to deploy the new app

• Need a deep path forward with a long overlap

• Long-term OS/platform support trumps new features 99% of the tim

A Much Different Audience




Worldwide Virtualization Market size

Under-virtualized LinuxMarket




Virtualized Workloads Increasing

/

+(

+




Momentum in Virtualization Continue toPercentage of Installed x86Workloads Running in a VM

2 0 1 5

2 0 1 4

2 0 1 3

2 0 1 2

2 0 1 1

2 0 1 0

2 0 0 9

2 0 0 8

77% 72%

65% 58%

49%

38% 27%

18%

2012 Gartner Research




45.5%

In THREE YEARS,

what % of your overall IT servicedelivery do you think will bethrough some form of the

cloud delivery model - includingpublic and private clouds?

Increasing Private Cloud Adoption

IDC 2013 – IT Market Directions: The Third Platform, Private Cloud and Opportunities for Vendors

• “Mission-critical” applications go to private cloud• Non mission-critical go to public cloud• By 2016 45% of the 65% will be Private Cloud

65%

36%

Private Public




Customer Momentum



15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Fully Integrated

Why it M




Oracle VM – Foundation for Cloud

• At the core of Oracle’s middleware

and cloud strategy – 100+ Pre-built Oracle VM Templates for Oracle

Database and Oracle business apps, such as E-Business Suites, Siebel

– Integrated into Exalogic, Oracle Database Appliance

• Cloud platform for Oracle & Non-Oracle

applications – Customers have a choice with Oracle’s engineered

systems or build their own

• Integrated VM lifecycle & cloud managementsolution with Oracle Enterprise Manager

At the core of each layer of the stack




x86 Hardware

Solaris

Hypervisor

Linux Wi

Application-Driven vs. Traditional virtua

Database

Middleware

Business Application

x86 Hardware, SPARC

Solaris

Hypervisor

Linux Windows

Database

Middleware

Business Applications

M an a g e

m en t

Application-Driven Virtualization Traditional Virtualization

“Top Down” vs. “Bottom Up”




Oracle VM is integrated at ALL layers of the R

X86 and SPARC

Oracle VirtualNetworking

(Xsigo)

Oracle LinuxOracle Solaris

Oracle VM TemplatesOracle Real Application Clusters(RAC)Oracle E-Business SuitesOracle JD Edward EnterpriseOne!!.

Oracle EnterpManager

Integease

Boby




Oracle VM in Oracle SystemsOracle VM Integrated with Oracle Systems

ExalogicOracle x86 &SPARC syst

Oracle Virtual ComputeAppliance

New

A S i Hi h A il bilit E i




A Superior High Availability EnvironmeEarlier Warning, Better Context, Minimized Impact

• Earlier Warning: Enterprise Manager – Monitors & detects application issues to address before they

become problems – Avoid HA events, minimized impact

• Better Context: Guest Clustering

– Application-aware response

– Middleware clustering

– Real Application Clusters

– Oracle HA Clusterware

• Virtualization Layer-HA

– Only HA available from virtualization products: not applicationaware

– Simple, reliable, automated restart after complete VM failure

O l VM T l t f A li ti




Start-up inOracle VM Pool

Oracle VM Templates for ApplicationsRapid Deployment; 100+ Templates Available

• Pre-built, pre-configured, production-ready VMs

• Apps, Databases, Middleware, OS; Siebel CRM, Oracle RAC, • Near zero knowledge of OS, Application installation required• Automate deployment of a complete production ready 8 node Rin minutes through a simple single configuration file

Import toOracle VMManager

O

Cas

File

SiebelCRM

Download

File

SiebelCRM

VM 1

Siebel

CRMSoftware Delivery Cloud

St d di M lti ti A li ti D l




Standardize Multi-tier Application Deplothe Cloud

Assembly Admincreates assembly

!"# !"#

%&# %&#

'()

%&#

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*+

Reference system

Assembly Archive

Uploadassemblies

1 2

3

OVAB

Studio

OHS

WLS

Coherence

SoftwareLibrary

,-. "/%

&012,

!34

4515678

OVM Res

Deploy,undeploy

assemblies

4

Discovecomponent

topology

Oracle EnterpriseManager




Customer Profiles & T

Selling Oracle VM Customer Profiles




Selling Oracle VM – Customer Profiles

Business Profile

• Existing Oracle Customers• Fortune 500 – Fortune 1000

• (>1,000 employees). Most Oracle DBcustomers

• Commercial customers: >100 servers

• Midsize (SMB) : 20-100 servers

Key Verticals

• Financial Services• Public Sector – Federal, Sta

• Telco

• Online Retail

• Manufacturing

• Healthcare

Trigger Events

• IT Modernization (H/W refresh)

• Application Consolidation (reduce licensecost)

• OpEx reduction mandates• Mergers and Acquisitions

• Cloud adoption – private

• Oracle stack purchase

Use Cases

• Reduce server footprint for c

• Business Availability (high S• Virtualizing enterprise apps

1, 2 apps)• Migration to Linux

• Centralized enterprise app dprivate cloud or cloud delive

Target Audience for Oracle VM Messag




Target Audience for Oracle VM MessagTitle Role Pain Points Solutions

C Level – CIO, CTO DecisionMakers

Rising costs both for maintaining legacy and adoption of new s/w and h/w infrastructure. Business agility needs driven bymarket & competition. Business compliance

Cloud deployment; OpExReduction; Business

Availability

IT Management – VP/Director of Datacenter

Mgmt

DecisionMakers /

Influencers

Need to deal with planned & unplanned downtime. Ensuredelivery of SLA contract. Ensure operational efficiency with h/w

& s/w

OpEx Reduction; ServerConsolidation

Business Availability

VP/Director of cloudservices / VP/Director ofbusiness services

DecisionMakers /Influencers

Need to bring legacy apps to the cloud. Need to migrateexisting infrastructure and adopt new infrastructure for cloudmigration. Rapid, repeatable business apps deployment & easeof management

Cloud deployment;Integrated management;Rapid Enterprise appdeployment

IT Ops Teams – VP ofOps; Director of Ops Influencers Enable flexible access to system and app resources. Ensurehigh availability of services. Manage multiple serverenvironments & software consoles

Integrated management;Rapid app deployment

Application / IT Architect

Influencers Complexity and time consuming tasks of enterprise applicationdeployment and lifecycle management. Compatibility &reliability of underlying VM & app.

Rapid app deployment;integrated management

Systems Administrators Influencers Complexity of managing multiple server environments Integrated management.

Database Administrators Influencers Complexity of maintaining db environment . Uptimerequirements

Rapid app deployment;Integrated management




Sell Solu

NOT Point P




• Focus customers on problemsyou solve – avoid competitivematrix contest

• Solutions focus delivers clear,compelling Oracle integrated

advantage to customers

• Solutions are what ourcompetitors are selling

Solutions Bring Success

Why Focus on Selling Solutions

Pr

Int

Cycl

Rapid Application

Deployment

BusinessAvailability






• Relevant Segment – All segments

• Customer Need – Federal and commercial SLAs require high uptime and edata availability, access and security such as new federal HITECH/HIPAA prov

have stiff penalties and national press exposure of lost data or system outagesdirect financial and brand repercussions.

• Product and Services Offerings• Oracle VM for x86 and Oracle VM server for SPARC

• Oracle RAC

• ACS can deliver deployment services; Channel Partners with virtualizatiopractice

• Benefit to Customer – Avoid financial penalties and protect business opand data.

• Audience – CIO, CTO, VP/Dir of Ops

• Upgrade and uplift opportunities for customers who have purchased forconsolidation 1yr ago. Call on 2.2 customers. Customers migrating to Linux

Qualifying Business Availability




Qualifying Business Availability

Assessment

• Is business SLA driven? If so, anypenalty for missing SLA?

• How many Oracle Applications?

Guidance

• Oracle VM provides HA forphysical server with live migration

and HA support for applications

Private Cloud




Private Cloud• Relevant Segment Commercial; Large enterprise

• Customer Need Need for business agility and better utilization and contrresources to deliver business services is driving IT to migrate to cloud comp

Trend in mobile computing is also taxing existing infrastructure causing IT toimplementing cloud infrastructures to better deliver apps/services to mobile

• Product and Services Offerings

• Oracle VM + Oracle EM + OVAB; Channel partners with Cloud Practice

• Benefit to Customer• Accelerate cloud deployment with minimal risks

• Low cost of ownership if purchased with Oracle Hardware• All apps are certified on Oracle VM

• Audience

• CIO, CTO; DBAdmin, App Architects VP of IT/business services or infrastservices

Qualifying Private Cloud




Qualifying Private Cloud

Assessment

• Is there a private cloud initiative?

• If so, how are you planning to

deploy current applications to thecloud?

• Do you have any standardization indeployment of services/applicationsto the cloud?

• Do you have integratedmanagement for physical, virtualand cloud services in place?

• If there’s Oracle applicationfootprint, how are they managedtoday? If no Enterprise Manager,how do you plan to manage them?

Guidance• Oracle VM is the foundation for

private cloud solutions.• Oracle VM Assemblies can be used

to migrate apps to the cloud in amore standardized way. Avoid“forklifting” of application stack.

• Oracle VM is tightly integrated withOracle Enterprise Manager so youcan manage your virtual server farmas well as deploy & monitor serviceapps

• Oracle VM Templates can be used t

deploy Oracle applications andcustomized for non-Oracle Apps forfaster & repeatable applicationdeployment

Rapid Application Deployment




Rapid Application Deployment

• Relevant Segment – All segments – Focus on Oracle applications

• Customer Need – Fast, easy and repeatable way to deploy and manage ctier applications and business-critical applications such as Oracle RAC, Oracle

Suites; PeopleSoft HRM. Speed of deployment, ease of deployment and mana


• Oracle VM – Oracle VM Templates and Virtual Assembly Builder

• ACS delivery or delivery partners with virtualization practice

• Benefits to Customer – Accelerate enterprise application deployment. W

Application architects and administrators can reliably repeat deployment procedrisk. All applications are certified on Oracle VM by Oracle. Oracle Virtual Assemenables faster migration of legacy apps to the cloud. Important for Federal, HeaTelcos

• Audience – LOB owners, VP/Dir OPS, Application Architect; System admOps Administrator; DBadmin

Qualifying Rapid Application Deployme




Qualifying Rapid Application Deployme

Assessment• How often do you deploy applications

to Dev, Test and Production? If often,how is it done today?

• Are these applications virtualized?• Are all the applications running at

capacity?

• Is time to market important for newfeatures or services?

• Do you have strong competition?

• Do you follow agile developmentprocess? Rapid deploy, incrementaltesting

Guidance

• Oracle VM Templates are pre-configured, pre-tested. Littlespecialized knowledge required todeploy entire application stacks

• Oracle VM Assembly Builder isincluded with Oracle VM. Allows forpoint-and-click creation of

Assembly(ies) to capture apps aswell as encapsulation of manageme

directives• Oracle VM tight integration withOracle Enterprise Manager allows foautomation of deployment/update/upgrade of assemblies from a singleconsole

Integrated Lifecycle Management




Integrated Lifecycle Management

• Relevant Segment – Commercial; Large Enterprise

• Customer Need – IT needs to be able to centrally control/provision and

workloads. Seeing what’s going on at the VM level is not sufficient as thereinto the physical servers for status. Having a centralized console to controlvirtual as well as application and cloud services is a key value to simplifyin


• Oracle VM + Oracle Enterprise Manager

•

Benefits to Customer• Simplify IT management

• Low TCO

• Audience IT Ops VP/Dir/Manager; Sys Admin.; IT Ops Admin

Qualifying Integrated Lifecycle




Qualifying Integrated LifecycleManagement

Assessment• Do you have Oracle Database and

Oracle Applications? If so how arethey managed?• Is the process of deployment and

updating the Oracle Application stackstandardized today?

• Are you implementing a privatecloud? If so what’s the managementstrategy

• Is there any charge back or self

service mandate in yourorganization? If so how are youmeeting this requirement?

Guidance• Oracle Enterprise Manager is

designed to manage the entirecompute stack and is the bestmanagement console for Oracle

Applications. Only Oracle has thedepth of understanding andintegration built into the managemenconsole for Oracle Applications.

• Tight integration with EnterpriseManager provides early warning on

application issues before they occur• Oracle Enterprise Manager Cloud

Control architecture allows you toautomatically serve up applicationsfor self service and chargeback forcloud management.




Orac

Key Differen

Competition Overview




Competition Overview

Weakn

• Strong with VDI offering

• Targets VMware almost exclusively competitor

• Citrix business model chal• VDI customer base is base

• No clear differentiation bet• Losing mindshare in serve

• Primary Hypervisor for MS stack• Integrated management with System Center• Popular with SMBs and commercial accounts• Targets solely VMware (partner with Citrix)

• Hyper-V support via Sofcan be costly• Limited presence in larg• Dependence on parent

• Linux Focused with OS integration• Targets large under virtualized Linux via

existing Redhat base• Backed by IBM; Strong in Education sector

• Limited management an• Cloud direction and exe

confusing portfolio

• Market leader• Dominates in Fortune 100-1000• Mature product• Breadth in Cloud offering; Part of VCE stack

• High price, lock-in• Limited full stack manag• Weak presence in SMB

Strength

XenServer

Hyper-V

KVM

vSphere



Handling Brown Field




" DO NOT attempt to unseat

" Avoid engaging in feature/function matrix

" DO NOT look for virtualizationsponsor....likely they have been

exposed to VMware and will likelybe hostile

" DO NOT lead with cost orCertification

DO NOT

Handling Brown FieldVMware already deployed

DO

" Focus on Co-existence; mu

" Focus on Solutions – Use Qto keep customers focused trying to solve.

" Find Friends – Engage with Application Architects; LeveNetApp, EMC) for intro.

" Look for Dev, Test opportun Applications owners. Cautiohave been there

" Focus on solving app. stac

How We Win Against VMware




On Spee

Typical Process for Deploying Applicat




yp ca ocess o ep oy g pp cat1-3 Weeks From “Go” to Ready

1-2 Days1 Day1-5 Days1-2 Days1-5 Days

Platform Team Application/DBA Team

Deploying Applications With Virtualiza




p y g ppThere is Little Benefit to DBAs and App Owners

1-2 Days1 Day1-5 DaysOS-Only VM Template

Automated Process Manual Configuration P


Deploying Applications With Templates




p y g pp pNow App Owners and DBAs can be part of the p

1-2 Days1 Day1-5 DaysFull Application VM Template

Automated ProcessMa

ConfiPro


Oracle VM Template for RAC: Deployme



Copyright © 2013, Oracle and/or its affiliates. All rights reserved.48 Confidential - Oracle Internal Use Only

Evaluator Group Lab Validation: “Oracle VM – Quantifying The Value of Application-Driven Virtualization”

TemplateCreates VMs

PrepareNetwork,

Storage, VM

ImportTemplate

CustomizeTemplate

Deploy 2 RACCluster

InstallvSphsere 5

ConfigureESXi

InstallvSphere ClientInstall vCenter

Install OracleLinux &

Packages forOracle RAC

NetworkConfiguration

SynchronizeCluster time

ConfigureStorage for RACCreate Job RoleConfigure LinuxServers

Configure RACnodes

Install &configure ASMLib

Configure RACfor Oracle DB

Oracle VM & Management

Oracle RAC on Oracle VM

vSphere 5 & Managem

Oracle RAC on vSph

5 Steps

3.75 Hours

Oracle VM Templates Accelerate Application D




Deploy Oracle RAC 10x faster

than VMware vSphere

3.75

39.75

0 10 20 30 40 50

Oracle VM

vSphere 5

Hours

Oracle RAC 11g 2-node ClusterInstall Time

Evaluator Group Lab Validation: “Oracle VM – Quantifying The Value of Application-Driven Virtualization”

Deploy E-Business Suthan VMware vSphere

2.25

0 5 10

Oracle VM

vSphere 5

Hou

E-Business Suite 1Cluster Insta

Application Lifecycle Costs



Copyright © 2013, Oracle and/or its affiliates. All rights reserved.50

pp y

Update/

Upgrade Develop

TestDeploy

I need to add newfeatures to ourproduct now.

I need to make sur

my environment iscompatible

QA needs accenew storage, ch

databaseconfiguration

I don’t have timstage a clus

environment to

Is the new appcompatible?

I can’t afford thedowntime

IT needs to roll outapp ASAP.Too many

dependencies, howdo I ensure the

proper applicationconfiguration

40hrs

40hrs

40hrs

40

hrs



More Customer BenchmarksOracle Database Virt ali ed ith Oracle VM




Oracle Database Virtualized with Oracle VM

9:

;:

<9:

<;:

=9:

=;:

' 2 > ? ( @ 7 8 A 7 6

+ 8 ( B > 7 C 8 ( D 2 E ? >

!

8 D 7 8 C 8 ( D 2 E ? >

C 8 ( E 7 > > ! 8 D 7 8 >

+ 8 ( B > 7 ! 8 D 7 8 >

# 5

F 7 > A 7 G H 2 7 8 I

G+#36-* RS &'80-#", 3' F?:)+&-* RS T'-, 3")37

!4+(=S"(&? U NP 6)"# 3")3

308?25F #G77D

C)I>0E5F #G77D

In Bench load test: The Virtual setup outperformed thePhysical setup in every test.

J=;:J=9:J<;:J<9:

J;:9:;:<9:

<;:=9:

' 2 > ? ( @ 7 8

A 7 6 0 > ? 8 5 K ( 1

+ 8 ( B > 7 C 8 ( D 2 E ? >

! 8 D 7 8 C 8 ( D 2 E ? >

C 8 ( E 7 > > ! 8 D 7 8 >

G+#36-* RS &'80-#", 3' F?:

!4+(=S"(&? U KPP

In Bench load test: On average the Virtual setuPhysical setup.

“Oracle VM on Oracle Database 11g Real Application Clusters (RAC) Physical versus Virtual Database” by Anthony Russo, Director ICT, Open Univers



Designed & Tested TogetherOracle Develops & Uses The Stack Internally




• Internal Testing

– 26,700,000 test and production hours per week

– 22,700 Oracle x86 servers supporting 182,400 Oracle Virtual

Machines – Workloads: software/hardware development, corporate

infrastructure

• Test Environments

– Oracle x86 Server Hardware

– Oracle Storage

– Oracle Operating Systems (Oracle Solaris and Oracle Linux) – Oracle VM

– Oracle Database

– Oracle Middleware

– Oracle Applications

Oracle Develops & Uses The Stack Internally




On Pricin

Lower Cost: Oracle VM vs. VMware vSp250 2 Socket Servers




250 2-Socket Servers

Oracle VMware vSph

Virtualization Oracle VM (2-socket system, Premier Support,unlimited VMs)License - $0

Support - $599/server/year

VMware vSphere Enterprise Editi

License /server = $2875 x 2 sock

Support (Production) - $719 x 2 =

Management Oracle VM Manager and Oracle EnterpriseManager 12c Cloud Control (Basic)

License - $0

Support - $0

VMware vCenter Server Standard

License - $4995

Support - $1249 /year for Product

Total Cost (FirstYear)

License: $0Oracle VM (annual): $149,750

VMware License (perpetual): $1,4VMware Support (annual): $359,5

Total Cost

(3 Years) $449,250 $2,524,742 (5.62X Oracle

What could you do with the $2,075,492 you save with Orac

Lower Cost: Oracle VM vs. VMware vSp100 2 Socket Servers




100 2-Socket Servers

Oracle VM VMware vSph

Virtualization Oracle VM (2-socket system, PremierSupport, unlimited VMs):License - $0

Support - $599/server/year

VMware vSphere Enterprise Edit

License /server = $2875 x 2 sock

Support (Production) - $719 x 2 =

Management Oracle VM Manager and Oracle EnterpriseManager 12c Cloud Control (Basic):

License - $0

Support - $0

VMware vCenter Server Standard

License - $4995 for the environm

Support - $1249 /year for Produc

Total Cost (FirstYear)

License: $0Oracle VM (annual): $59,900

VMware License (perpetual): $57VMware Support (annual): $143,8

Total Cost

(3 Years) $179,700 $1,015,142 (5.65X Oracle




Overcoming Obje

Traps



Overcoming Objections (2 of 2) Traps Set by Competition Answer




Traps Set by Competition Answer

Oracle VM does not have any public largedeployment to point to as a serious Virtualizationcontender

There are thousands of Oracle VM VMs curproduction, driving the Oracle e-delivery porSoftware downloads. This is a 24/7 operatio

addition to other Oracle customers who havedeployment in production for years, such as Livermore lab, Verizon, Korea Telecom, Versetc!.

Oracle VM does not publish benchmarks because itdoes not have any

Oracle VM is always benchmark tested in evrelease, starting with release 2.0 and the Topublished. In each release, we find that Ora

performance is within 5 percent or better of of our customers have experienced much be

numbers and we will let our customers publiWe believe that the customers numbers are voice of performance that matters.

Traps to set for VMware Traps to set for VMware Weakness




Traps to set for VMware Weakness

VMware Integrated Lifecycle Management inadequate Little to no knowledge of physical environmVM, moves to the cloud. No awareness of updates/upgrades. Lacks depth of databas

capabilities as Oracle Enterprise Manager

Incomplete solution stack offering VMware does not own the Database. VMwthe apps. VMware does not have an OS. Twith hardware & ISVs. VCE partnership is

EMC pushes out latest press release abouis VMware mentioned.

VMware does not have Templates capabilities VMware cannot bundle the right app & OSdeployment. It has to rely on ISVs such asother software vendor to make available in

VMware can then use for creating deploymalso why VMware boasts a large ISV ecos

VMware clone is NOT equivalent of Oracle VMTemplate

VMware does not have IP to the app or theClone is the best effort but this cannot be sthe ‘rigid’ nature of the cloned images.




Sales

What &

Oracle VM Demos - New!




http://www.youtube.com/watch?v=0tGjlztkR5c

Wayne Lewis

Greg King

http://youtu.be/L9igXSIKoEo

Oracle VM 3.2.1 Y

Oracle VM Comm

Tutorial

Oracle VM Demo“Lifecycle Management from Server Virtualization to C




y g

http://bcove.me/8idtsu6i

Oracle VM Hands-On Labs on OTN now




Christophe

Olivier Can

Partner Momentum• Oracle VM Certified by SAP




– Oracle VM 3.2 certified for SAP on Linux and Solaris

• Oracle VM Sales Enablement for Cisco

– Cisco Service Provider Sales team

–

Cisco Public Sector Sales team – Cisco UCS Sales Team

– Onyx – Cisco & Oracle Partner

• Oracle VM & Oracle Linux on Flexpod announce April 08

at Collaborate 2013, Denver

• Oracle VM Sales Enablement for NetApp

– NetApp DB Experts sales team

– NetApp Partners technical experts (pending)

• Joint sales effort in APAC & EMEA with Cisco & NetApp

– Joint regional lead gen events with Oracle APAC & NetApp APAC

Customer Video – Overstock.com




White Papers: – Private Cloud Migration “What It Takes to Deploy and

a Private Cloud With Oracle VM”

– Oracle VM 3: Architecture and Technical Overview

– “Oracle VM Best Practices “Integrating Oracle VM intDisaster Recovery Solution using SAN ”

• Oracle VM Hands-on Labs

• DVD Kit – Oracle Linux Oracle VM DVDs

• Sales Kit updates (presentation what’s new in

• Server Virtualization for Dummies eBook & boo

Oracle VM Hands On Labs




Learn to deploy Oracle VMand deploy Oracle RAC TLeverage for your demo e

Oracle VM Cost Calculator




http://www.oracle.com/us/media/calculator/vm/index.html

Calculate Costs Against VMware

Server Virtualization for Dummies• Virtualization for Dummies book – online and hard




tua at o o u es boo o e a d a dcopy

• Banner Ad on Oracle VM home page

Oracle VM eBook




November 2013 – coming soon!



Oracle VM Sales Kit

Step 1

Step 4Select w

LatLink




Step 1Enter URL:my.oracle.com Step 2:

Scroll downto:

“TechnologySales Kits”

Step 3:Click on “Technology”

Select “Virtualization – Server”

Link

sitesEvePro

TraWh

• Where is it?

https://marketingkits oraclecorp com/GMKP/

Oracle VM Event Kit




– https://marketingkits.oraclecorp.com/GMKP/SalesProgram/KitDetail/index.htm?

DocName=GMKP_031959

•

What’s in it? – Event Brief

– Emails

– Bifold

– Postcard

– Presentations

– Banner & Easel

– Customer Seminar ERS page• Keynote

• “Enabling Private Cloud with Oracle VM”

• “Ensuring Business Availability”

• “Simplify IT with Integrated Management”

• “Rapid Enterprise App. Deployment”

New Oracle VM Ad • Oracle VM deploys




p yapplications 7 – 10x fasterthan VMware banner on home

page

• On Demand Webcast

• White paper Banner Ad

• Updated slogan on Calculator& Google search




Oracle VM “The Sticky”Growing the Oracle Footprint wi

Oracle VM – The “Sticky” FactorThe technology ‘glue’ for IT business needs




• At the core of the customer’s infrastructure – Integrated into nearly all layers of the “Red Stack”

– Oracle VM Templates (100+) for Oracle Database,

Middleware and Applications

• 3600 single-console management with OracleEnterprise Manager to control the customers ITprocesses

• Provide direct valuable cost and efficiency

solution to key IT business needs – Application Consolidation / Server Consolidation

– Private Cloud Deployment

– Datacenter Modernization

– Green IT



Why Sell Oracle VMLand and Expand with Oracle VM




• Oracle VM is the foundation of the computing stack, harderto swap out

• Oracle VM is integrated with Oracle Database, RACbusiness applications, easier to entrench.

• Focus beyond Linux & on App stack. Red Hat compatibilityexposes risk to swap out

Own the customer’sinfrastructure

• Enterprise Manager fully integrated for VM and apps lifecyclemanagement. Easy to entrench into customer’s IT process.

• Automation of Integrated Management delivers provablesavings. For example, Oracle VM Templates & Applicationupdates/upgrades

• Standardization of management

Own the customer’sIT process

• Too costly to swap out infrastructure• Enables selling deep and wideOwn the Customer

Linux and Oracle VM SPIF for License

• What is it




What is it100% SPIF credit on any new incremental LVGBU – Linux and/orOracle VM Services

• How much

2.00% for Participant

0.5% first line Manager

• Who qualifies Asia Pacific (APAC), Europe, Middle East, and Africa (EMEA), Japan, Latin America Division

(LAD), North America (NA), Communications Global Business Unit (CGBU) (License), HealthSciences Global Business Unit (HSGBU), Linux/Virtualization Global Business Unit (LVGBU)

MySQL (License), National Security Group (NSG), Financial Services Global Business Unit

(FSGBU), Primavera Global Business Unit (PGBU), Retail Global Business Unit (RGBU),Utilities Global Business Unit (UGBU)

• For more information:General questions regarding this policy, Terms and Conditions, Eligibility, Compensation Plan Design:Global Incentive Compensation Website; Email Response: [email protected]

Challenge: (1) Rapid sales and infrastructure growth (2) New website features for our customers (3

down to help keep prices low

Results: 100% system uptime ; 6x scalability over VMware

100% capacity for quarterly failover to Overstock DR site




100% capacity for quarterly failover to Overstock DR site15% reduction in existing virtualization budget ; Lower overall software licensing costs10% Increase data center capacity for 2012 growth; 75% saving in capex

Nate Auwerda Director Website Operations, Overstock.com Corporation

“ If I had to operate without Oracle VM I would be spending up to 87 percent more on just the hardware

Oracle Database licenses than what I'm spending with OVM. “

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Challenge: (1) Need for flexible infrastructure and automation of all deployment functions (2) Reduexpenses & TCO (3) Need vendor certification for HA using RA with 300+ database instances

Results: Oracle RAC provision time decreased to 2-3 hrs from 2-3 days

Power consumption reduced to 40kW from 190kW




pFloor space consumption decreased to 4 racks from 35 racks

Database restore time reduced to 30 minutes from 16+ hoursWith Oracle VM Database back up time reduced to 10 minutes from 14+hrs

Steve Bartholomew Distinguished Member of Technical Staff, VerizonOur goal was to virtualize everything regardless of size. By decoupling the hardware from the OS and

able to address many of our issues. With Oracle VM, virtual servers can be allocated as soon as the p

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Challenge: (1) Need to improve application deployment time, increase performance and save on I

Results: Deployed fully managed stack of enterprise applications in hours

Reduced number of physical servers by 40 percent, rack space by 25 percent and power consumptio




Reduce virtualization-related costs by 50 percent, while doubling the number of cores in production.

Gian Giacomo Ferraris, CEO of Versace

"Our ultimate goal was to improve application deployment time, increase performance and save on IT

Giacomo Ferraris, CEO of Versace. “The support that we have received from Oracle has helped us drlicensing and management costs, while ensuring our architecture can scale to meet the changing dyna

business.”

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Challenge:Need Fast & Reliable data access for large spatial analysis; Need same performance in Vi

in Physical Servers

Results: 700 VMs; Quicker and more reliable data access; Higher availability and quicker recovery fro

Improved utilization All with existing SPARC and x86 servers




Improved utilization. All with existing SPARC and x86 servers

Tim Frazier Associate project manager of NIF at LLNL in Livermore, California

Virtualization has reduced risk. It has also normalized a heterogeneous computing infrastructure and givbetter disaster recovery story. This translates directly to greater availability of our infrastructure.”

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Challenge: 24/7 access to data for universities & scientists in 130+ computer centers in 34 countries; mperformance in multi-application server application instances running on the same server

Results: Using Oracle VM to reach 5% performance improvement goal; Rapid deployment of producti

application servers using Oracle VM fast search and memory ballooning




Carlos Garcia Fernandez Computer Scientist, CERN

"We chose Oracle WebLogic Server 11g and Oracle VM because they enable us to make better use of ourresources, covering all the needs of our applications with better efficiency, less risk and an improved qualitWebLogic Server easily integrates with the other Oracle products we have at CERN and provides a consis

for deploying numerous applications in a large scale environment.”

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application servers using Oracle VM fast search and memory ballooning

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Easy Integration: Oracle Enterprise Ma

Full management fu• Everything you can do f




Deploy

Provision

Test

Change& Patch

Configure

Monitor

LifecycleManagement

OracleEnterpriseManager 12c

Application Driven Full Stack Management

Oracle VMServers

• Everything you can do f

Manager• Integrated life-cycle ma

Easy integration• New- or existing Oracle

instance• Just point Enterprise Ma

Oracle VM Manager ins• No migration or re-disco• No new EM agent deplo

Easy to use, flexible• Access from EM GUI o• Use one GUI if the othe• EM GUI for application

Manager GUI for virtual

Why Red Stack is uniqueEnd-to-End Virtualization and Integrated Lifecycle Manage




Oracle Enterprise Ma

• Oracle owns the entire stack.

• Oracle can ship the entire stack.• No Competitor can come closeto depth and breath of integration

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