Oracle Social Media Analysis Q4 2015

Oracleon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Oracle Twitter

Oracle: Social Media Report

This report looks at how

Oracleperformed on social media between

October 1st – December 31st, 2015

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Analysis of

OracleFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

535,845 10,882 2.07% WorldwideMostly Older, Female and Attached.

Oracle

Engagement Score

68

Total Posts

65

Total Likes

4,362

Total Comments

445

Total Shares

1,075

Most Engaging Content Type

Others

Least Engaging Content Type

Photos

Most Prolific Content Type

Event

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

518K

520K

522K

524K

526K

528K

530K

532K

534K

536K

538K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

535,845

New Fans

10,882

Engagement

0

250

Oracle had an average engagement score of 68 and a highest of 157.

Community Analysis

Oracle fans are mostly Older, Female and Attached. Oracle fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

38%

63%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 40K 80K 120K 160K

India

United States

Egypt

Brazil

Pakistan

Mexico

Indonesia

Philippines

Turkey

New Zealand

0

1

2

3

4

5

6


Brand Posts

Top keywords used Frequency

oow15 24

Oracle 21

Larry Ellison 7

Oracle OpenWorld 7

Mark Hurd 7

Most Engaging Brand Posts

25-OCT-15, SUN 10:36PM

Modern Business. Modern #Cloud. http://ora.cl/MVA #oow15

ENGMT.

LIKES COMMENTS SHARESSENTIMENT

279 210 18 94 Positive

09-NOV-15, MON 3:01PM

#Oracle CEO Safra Catz on courage and leadership: http://ora.cl/MTd #OracleFinance

27-OCT-15, TUE 2:00PM

Larry Ellison defines the complete integrated cloud: a decade-long plan to help customers excel in t ..

ENGMT.

LIKES COMMENTS SHARES SENTIMENT

247 82 13 93 Positive

ENGMT.

LIKES COMMENTS SHARESSENTIMENT

243 276 12 72 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/113897213765/posts/10153691251313766



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35

0 20 40 60 80 100

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Oracle posts were around 'Event', and posts around 'Others' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16 18

0 10 20 30 40 50 60 70 80 90

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In Oracle Posts about Technology, Advice/Tips posts received the highest engagement.

In Oracle Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Technology About General Happenings

0 5 10 15 20

0 20 40 60

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2 3

0 20 40 60 80 100

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 10 20 30

0 50 100 150

#JavaOne4Kids

#OracleFinance

#oow15

Number of Posts

Engagement Score


0 10 20 30 40

0 50 100 150

#JavaOne4Kids

#OracleFinance

#oow15

Number of Posts

Engagement Score


Analysis of

OracleTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY

393,047 12,704 3.34% Worldwide

Oracle@Oracle

Engagement Score

69

Total Proactive Tweets

988

Retweets Total

164

Favorites Total

11,894

Total Mention

19,874

Total Retweets

19,521

BRAND TWEETS USER TWEETS

Brand Overview

370K

375K

380K

385K

390K

395K


Follower Growth

Total Followers

393,047

New Followers

12,704

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

884

Engagement

0

250

Oracle had an average engagement score of 69 and a highest of 160.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

988 164

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 200 400 600 800 1000 1200

0 10 20 30 40 50 60 70 80

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 100 200 300 400 500 600 700

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

#oow15*

#cloud*

#oracle*

#bigdata*

#cx*

#erp*

#iot*

#hr*

#paas*

#hcm*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

4000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

oow15 cloud oracle bigdata cx

Spread of Hashtags by day

0 20 40 60 80 100 120 140

#hr*

#hcm*

#iot*

#paas*

#cloud*

#cx*

#oracle*

#erp*

#oow15*

#bigdata*

Engagement Score

Hashtags - Engagement

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

1400

1600

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 19,521

-500

0

500

1,000

1,500

2,000

2,500


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 19,874

-200

0

200

400

600

800

1,000

1,200

1,400


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

India Today 2,434,925 1

Jesse Millette 1,319,093 1

EconomicTimes 1,178,597 1

Michael Dell 965,750 1

Amarendra Bhushan 576,211 3

TOP 5 INFLUENCERS

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Oracle Social Media Analysis Q4 2015

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Transcript of Oracle Social Media Analysis Q4 2015