Oracle Realizing the Potential of SOA
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Transcript of Oracle Realizing the Potential of SOA
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High Return SOA Strategies: Realizing the Potential of SOA
DR Donald MowbrayDirector, Emerging Technologies,Oracle Europe Middle East & Africa
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Agenda
• IT Priorities• State of SOA• Path to SOA Success• Oracle’s SOA Offerings• Next Steps
IT Priorities
Shift beyond simply Cost Cutting to prepare for driving Growth & Innovation
New Products & Services
Guarantee Service LevelGrowth Cost
Customer Intimacy
Optimize Value Chain
Self Service
Automation
Consolidation
Source: CIO Magazine, 2009
IT Viewed as Strategic to Business Success More CIOs Report to CEOs than Before
Demand For IT To Improve Processes Increases In Downturn
44%Rising; business units need
help to automate and improve processes
40%Staying the same
16%Dropping; there are fewer
new projects being requested or approved
Source: Information Week; Outlook 2009
BPM & SOA Deliver Operational Efficiencies
Order Management Process
Customer Update
Partner Onboarding
Production Planning Order Entry
Inventory Management Billing
SOA Infrastructure
Shared Services
MAINFRAME
Growth & Innovation
CostReduction
35% reduction in recurring maintenance and support costs
“Agile SOA Methodology” delivers “quote to contract” automation in < 6 months
Saved 60%+ of typical integration costs
Integrate 11 acquisitions and build new business of bundling services with products
Sale have blossomed from $1.8 million in 1999 to $834 million in 2008
Increased customer satisfaction from 47% to 82%
Real Success, Proven Results with Oracle
Challenges
• Costly custom integrations
• Customization of existing processes
• Limited access to business services
Reduce Integration Costs
Challenges
• Measuring Impact Analysis
• Managing SLAs
• Change Management
Manage Growth with
Governance
Path to SOA Success
Challenges
• Multiple Tools Sets
• Multiple Container Deployment and Management
Improve Productivity
Improving Productivity
22” Widescreen LCD Monitor
Wireless Ergonomic Mouse
High Performance
Color Laser Printer
Ergonomic, wireless keyboard
1TB USB Hard Drive
Wireless Internet Video Camera
Imagine if . . .Application assembly was as easy as connecting hardware
• Rapid, Standards-based Development
Unified Customization
Unified Packaging & Lifecycle
Unified DT and RT Metadata
Unified Design Time
Mediation
BPEL orchestrationHuman Tasks
Web servicesand adapters
Business Rules
Spring /Java
SCA Composite Editor
Rules Editor Process Editor Routing Editor
Assembling Composite Applications Simplified Development Environment
11g Service Infrastructure
BusinessRulesMediator
Policy Manager
Optimized binding
BPEL HumanWorkflow
Oracle Service Bus
Common JCA-based connectivity infrastructure
Repository
Applicationcomposers
SOA Operations
IDE
BAM
B2B
Service Assembly, Orchestration
Service virtualization, Shared Service Gateway, Monitoring
Unified Service PlatformReduces Infrastructure Complexity
MAINFRAME
Web-basedconsole
14
BAM Dashboards
ADF (active RCF & DVT)
Mobile Devices
BAMCEPEDN
SOA composite
createSupplier
ADF page flowand BC
event
JMS
EDA delivers real-time event processing for monitoring, analyzing, and acting on business process optimization.
Analytic Views
Exception
Alerts
Integrated
Actions
Pattern
Matching
across
- time
- channels
Context
Enrichment
Pub-Sub
abstraction
Declarative
Rich
subscription
semantics
event
close loop
Other event sources(feeds, etc.)
Unified Platform for Services, Events & ProcessesEnd-to-end Real-Time Agility
Reducing Integration Costs
• 3 – 7x of license spent on services
• Costly Upgrades
• Proprietary skill sets
Integration of IT Systems
Process Management
Service Bus Registry & Repository
Service Management
B2B Integration
Oracle SOA & BPM Infrastructure
Custom, legacy, others, …
Packaged Integration Flows For Specific Applications & Processes
AIA Process Integration Packs
AIA Foundation Packs
Reference Process Models
Common Object Definitions & Standard Shared Services
SOA/BPM Framework & Methodology
Oracle Delivers Sustainable IntegrationOracle Application Integration Architecture (AIA)
AIA Foundation Pack
Pre-built Content(RPM/EBO/EBS)
Pre-Defined Reference Patterns
SOA/BPM Framework and Methodology
FMW Methodology
Integration Governance Tools
Developer Utilities…
5 Core Differentiators
Faster Implementations Reduced Risk Lower Integration Costs
Business Process Driven
Approach
Facilitates Fusion
Applications Adoption
Includes 1000+
Standardized
Services
Works with Any
Application
Proven by Oracle, Used
by Oracle
AIA Foundation PackAccelerates Time to Value
• 100+ Enterprise Business Objects• XSD (XML Schema Definition), • UML (Unified Modeling Language)
• 1000+ Enterprise Business Services• WSDL (Web Services Description Language)• Enterprise Business Messages
• Cross Industry Reference Process Models• Oracle BPA Suite Models (L0, L1, L2 and L3)• VCD, EPC and BPMN type models
• SOA/BPM Framework and Methodology• Business Service Repository• Error Handling and Diagnostic Framework• Test Harness Framework (Comp App Validation
System)• Developer productivity Utilities• Best Practices based programming Model
Cross Industry Foundation Pack
(Base Content and Tools)
Foundation Pack Extension for Comms:• Comms Enterprise Business Objects and related
Services• Industry specific L1-L3 Business Process Models• Industry Standards Compliant
Foundation Pack Extension for Utilities:• Utilities Enterprise Business Objects and related
Services• Industry specific L1-L3 Business Process Models• Industry Standards Compliant
Foundation Pack Extension for Insurance:• Insurance Enterprise Business Objects and related
Services• Industry specific L1-L3 Business Process Models• Industry Standards Compliant
Industry Specific Foundation Pack Extensions
(Industry Specific Process Models & EBO Content)
Available AIA Foundation PacksCross Industry and Industry Specific Foundation Packs
Silo’d E-Business Suite Processes
Silo’d Siebel Processes Example: Oracle AIA Order to Cash“Process Integration Pack”
• Create Opportunity• Create Quote/Order• Confirm Order…• Bill/Payment
• Configure Product• Check Availability• Pick, Pack and Ship• Billing and payment
processing…
Delivers predefined processes and integration flows (average 10-20):• Customer Management (6 integration flows)• Order Management (2 integration flows)• Product Management (3 integration flows)• Price List Management (2 integration flows)• Process Integration for Quotes (1 integration flow)• Services Calls (ATP Check, Credit Check, Payment Auth, Shipping
Charges)• Asset Management (3 integration flows)
Configure Product
Check Availability
Pick, Pack, Ship
Confirm Order
Bill/Payment
Create Quote/Order
AIA Process Integration Packs (PIPs)Designed for Specific Business Process – Reduces Costs & Effort
Process Integration Packs• Design to Release:(Agile PLM to Oracle EBS)• Design to Release:: Agile PLM to JDE E1• Design to Release: (Agile PLM to SAP)• Order to Cash: (Siebel to SAP)• Customer MDM: (UCM to SAP)• Order to Cash: (Siebel CRM to Oracle EBS Order
Management))• Trade Promotions Mgmt: (Siebel CRM to Oracle Trade
Mgmt)• Customer MDM (Siebel, EBS, UCM)• Product MDM (PIM, Siebel, EBS)• Lead to Order: (CRM On Demand to JDE World)• Lead to Order: (CRM On Demand to E-Business Suite)• Lead to Order (Oracle CRM On Demand to JDE E1)• Financial Consolidation (Oracle FAH to PeopleSoft)• Project Mgt: (Primavera to E-Business Suite)• Project Mgt: (Primavera to JD Edwards E1)• Workforce Administration for PSFT HR
Direct Integrations• Order to Ship (Oracle EBS to OTM)• Trade Management (Demantra, Siebel CRM Consumer
Goods)• Oracle Value Chain Planning (Demantra, JDE E1)• Oracle Value Chain Planning (Demantra, PSFT) Enterprise
Cross IndustryProcess Integration Packs• Communications
• Order to Bill (Siebel CRM to Oracle Comms BRM)
• Agent Assisted Billing Care (Siebel CRM to Comms BRM)
• Revenue Accounting (Oracle Comms BRM to Oracle EBS)
• Customer MDM (Siebel Comms, UCM)
• Logistics Service Providers• Financial Management (OTM to Oracle EBS)
• Order Management ( OTM, Oracle EBS and Siebel CRM)
• Driver Management (OTM and Oracle EBS)
• Retail Financial Operations Control • Oracle Retail to PeopleSoft
• Oracle Retail Merchandising to E-Business Suite
• Banking Account Originations (Siebel CRM to i-flex)
• Health Sciences: Oracle Clinical to Siebel Clinical• High Tech / Mfg: Siebel CRM to Oracle Incentive Compensation• Utilities Field Work: CC&B to MWM and WAM
Direct Integrations• Life Sciences: Call to Case (Siebel Life Sciences to Oracle AERS)
• Oracle Utilities : CC&B to PeopleSoft Enterprise Financials & CC&B to Oracle EBS and CC&B to JDE Financials
• Oracle ETM to PeopleSoft Enterprise Financials
• Oracle ETM to Oracle EBS Financials
Industry Specific
Available AIA Integration Packs35+ Cross Industry and Industry Specific Integration Packs
Challenges
Results
• Integrated:• Oracle Siebel CRM 8.0• Oracle Financials• Oracle PeopleSoft Human Resources• Oracle Communications
• Using• Oracle SOA Suite• AIA PIPs for Oracle Communications
• Accelerate time-to-market for Services and Products
• Leverage common services across multiple channels
• Simplify IT landscape and reduce IT costs • Automated Order to Billing Activation
process
• Reduced overall effort to go to market by 10-20%
• Deployment in consumer fiber services division in less than 6 months
• Accelerated time to market for new products and services by 30%
Solution
KPN Drives a Customer-Centric Approach and Simplifies IT Systems with Oracle AIA
Maintain
Upgrade
Implement
*Source: 5 year TCO Oracle Study with Telco Customers, 2008
50% Cost reduction
55% Cost reduction
20% Cost reduction Application Integration Architecture
Traditional custom integration
Average InitialImplementation
Time & Effort
Average Upgrade Time & Effort
AIA Case Study Results*
10 Months
7 Months
3 Months
1.5 Mos
30%
50%
AIA Case Study Results*
Drive Savings Throughout Integration Lifecycle
Managing Growth with Governance
Q: What, if anything, has or will inhibit SOA adoption at your company? (Infoworld)
Base: 592 (Among qualified respondents)
5%
3%
8%
3%
21%
24%
27%
33%
39%
39%
40%
50%
33%
0% 10% 20% 30% 40% 50% 60%
Nothing
Don't know
Other
Funding/budget issue
Identifying the new application or service to build
Difficulty determining where/how to start
No reference architecture
Lack of service infrastructure technology
Unresolved security issues
Incomplete/immature standards
Performance and reliability
Difficulty building an SOA roadmap
Lack of SOA governance
Lack of Governance Inhibits SOA Adoption
Oracle SOA Governance Framework
SOA Governance Definition Method SOA Governance Reference Model
Aligns People, Process, and Technology
Agile, Decision, and Accountability Framework
SOA GovernanceClosed-Loop Lifecycle Control
Develop
Retire Services
Design
Deploy &Secure
Manage Change
Analyze& Model
MonitorPolicies& SLAs
Design Time
SLA Management
Policy Management
Integrated SOA Governance Comprehensive Governance & Policy Management
Publish, Discover, Change Manage
Services
Federated Policy Manager
Provision Services & Monitor SLAs
Registry/Repository Policy Manager SOA Management Pack
Oracle acquires
• Background– In January 2010, Oracle announced the acquisition of SOA management
leader – AmberPoint– The AmberPoint solution has become part of Oracle’s FMW SOA
management and FMW WLS management– Heterogeneous support will be provided via Non-Oracle Middleware
management
• Extends our current SOA Management and WLS Management– Compelling value proposition– Highly differentiated– Complementary to existing Oracle products
• Legal Entity Combination 1st April 2010
SOA Management & Business Transaction Management
• Live tracking of individual transactions• Spans all interacting tiers and applications, beyond a single app server
– Encompasses servers, applications, ESB's, OSB, appliances, and more
• Leverages transaction content for business visibility and interactive management• Non-invasive approach avoids modifying applications or messages
– No "tracers" or headers required– Requires no coding/deployment cycle
• Unique patent pending "fingerprinting“ algorithm– Doesn't disrupt applications or messaging systems– Overcomes "uncooperative" components beyond management control
Process Engine Service Bus
End-to-End, Application Level View
6000+ SOA CustomersSample List
Oracle Product OfferingsComplete. Open. Integrated
Unified Events and Services,
Process Execution
Methodology Driven Process Design
Service Registry, Repository, & Management
SOA Building Blocks &
Productized Integrations
SOA Governance
BPA Suite AIA Foundation Packs & PIPS
Application Infrastructure for SOA Composite Projects MQ
Application Infrastructure for Back-End Application Integration Projects MQ
Integrated SOA Governance Technology Sets MQ
Application Infrastructure for New Semantic SOA Application Projects MQ
Best Complex Event Processing Solution
Forrester Wave: Enterprise Service Bus
Leader
“Hands down, the most comprehensive and easy to use SOA product on the market today”
Best Web Services Orchestration Solution
Leader
LeaderLeader
Leader
Oracle SOA & BPM ProductsBroad Industry Recognition for Innovation
Oracle Fusion MiddlewareComplete, Integrated, Hot-Pluggable, Best-of-Breed
Next StepsTake the SOA & BPM Assessments – oracle.com/soa
• Examination– Detailed survey focused on key
process and architecture domains
• Diagnosis– Based on complex analytics results– Compared vs. peer group
• Prescription• Actions to Consider - Go forward
plan based on results• Potential Business Impact - Best
practices identified and utilized