Oracle Communication Strategy
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Transcript of Oracle Communication Strategy
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
<Insert Picture Here>
Oracle Communications Rome Partner Enablement Training
27 & 28 November , 2008
Close collaboration with our Partners is critical to the success of our Business Unit
& Oracle's goal of becoming #1 in Applications for the Communications
market ”
-- Bhaskar Gorti, General Manager, CGBU, Oracle
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
The following is intended to outline our general product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any material, code, or functionality, and should not be
relied upon in making purchasing decisions.The development, release, and timing of any
features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
All 15 of the top U.S. Communications Service Providers run Oracle Applications
8 of the world’s top 10 Mobile Operators run Oracle Applications
20 of the world’s top 20 Telecoms Companies run Oracle Applications
Oracle is #1 in Communications
All 10 of the world’s most profitableCommunications Service Providers run Oracle Apps
Oracle inCommunications Did You Know?
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
• Create vertical, focused group
• Industry leading domain
expertise
• Focused product R&D and
solution expansion
• Dedicated delivery organization
• Product Support continuity &
investment
• Leverage larger technology
investments of Oracle
Communications Global Business Unit
Revenue
Management
Lifestyle
Revenue
Management
Lifecycle
Co
mm
un
icatio
ns
CRM
Tech
Fin
an
cia
lS
erv
ice
s
Re
tail
ERP
Who are we ?
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Business Applications
Infrastructure
Campaign Mgmt PLM EBPPCall Center
Mgmt
Corporate Administration
Self-CarePartnerMgmt
Sales
Financial Mgmt Asset Mgmt Security Mgmt Knowledge MgmtHR
Carrier Grade Framework
Middleware
Help Desk
Advanced CRM
Universal Data Hubs (Customer, Product, Asset)
Business Operations
ServiceDeliveryPlatform
ServiceDeliveryEnterprise
Analytics
Enterprise Analytics
Operations Analytics
Operations Analytics
CRM AnalyticsCRM Analytics
ERP AnalyticsERP Analytics
Analytics
Communications ApplicationsTier 1 Service Provider Requirements
Provisioning
Pricing Balance Mgmt
Billing
Invoicing
Mediation
Payments Vouchers
Revenue Control
Interconnect
SettlementsA/R & Collections
Inventory Mgmt
Service Activation
Discovery
Rating
Service Fulfillment Billing & Revenue Management Assurance
Service Assurance
Revenue Assurance
Service Creation
Environment
Design
Reconciliation
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
ISV PartnersISV Partners
OracleOracleOracle
Business Applications
Infrastructure
Campaign MgmtCampaign Mgmt PLMPLM EBPPEBPPCall Center Call Center
MgmtMgmt
Corporate Administration
SelfSelf--CareCarePartnerPartner
MgmtMgmtSalesSales
Financial MgmtFinancial Mgmt Asset MgmtAsset Mgmt Security MgmtSecurity Mgmt Knowledge MgmtKnowledge MgmtHRHR
Carrier Grade Framework (e.g. Application Server, RAC, Times TenCarrier Grade Framework (e.g. Application Server, RAC, Times Ten))
Middleware (e.g. BPEL)Middleware (e.g. BPEL)
Help DeskHelp Desk
Advanced Advanced
CRMCRM
Universal Data Hubs (Customer, Product, Asset)Universal Data Hubs (Customer, Product, Asset)
Business Operations
ServiceService
DeliveryDelivery
PlatformPlatform
ServiceDeliveryEnterprise
Analytics
Enterprise Enterprise
AnalyticsAnalytics
Operations Analytics
Operations Operations
AnalyticsAnalytics
CRM AnalyticsCRM AnalyticsCRM Analytics
ERP AnalyticsERP AnalyticsERP Analytics
Analytics
ProvisioningProvisioning
PricingPricing Balance MgmtBalance Mgmt
BillingBilling
InvoicingInvoicing
MediationMediation
PaymentsPayments VouchersVouchers
Revenue Control
InterconnectInterconnect
SettlementsSettlementsA/R & CollectionsA/R & Collections
Inventory MgmtInventory Mgmt
Service ActivationService Activation
DiscoveryDiscovery
ReconciliationReconciliation
RatingRating
Service Fulfillment Billing & Revenue Management Assurance
Service Service
AssuranceAssurance
Revenue Revenue
AssuranceAssurance
Service Service
Creation Creation
EnvironmentEnvironment
Design
Oracle CommunicationsSolutions Footprint Today
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Does IT deliver enough value?
$3/sub
$0.3/sub
$1918M
$5992M
79%
7%
33%
67%
9%
4%
Traditional operators spend 10X more on IT than new
entrants
Traditional
New EntrantComparison
75% of application deployment spend is on
custom software
COTS
BespokeDeployment
IT deployments are highly services dependent
Services
Software
Build vs. Buy
Almost 70% of spend is on operating existing IT
infrastructure
Capital
Operational
Spend Usage
IT spend in Comms is over double industry average
Communications
Industry average
Spend as % Revenue
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
A step change in productivity is fundamental to success …
But it must be focused
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Securing market leadership...…the Cornerstone of Success
CustomerIntimacy
Rapid ServiceInnovation
OperationalExcellence
Gro
wth
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
The importance of modern software principles
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Benefits drivers for Pre-Built SOA
Shorter Time to Implement
Lower Cost Of Ownership
Lower Risk
1
2
3
Best Practice Industry
Processes
Pre-Built Sustainable Integrations
Common Objects and
Services
Open Standards Based
Foundation
• Lower cost and shorter time to implement
• Higher reliability
• Faster time to benefit
• Lower implementation and maintenance costs
• Higher reliability
• Optimises customer effort
• Reusability
• Easy to maintain and upgrade
Tenets of Pre-Built SOA
• Lower cost to upgrade
• Higher predictability
• Higher reliability
Benefits Drivers Benefit Impact
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Proving the benefit - Scope of case study
Input provided and validated by KPN, TDC and Oracle Consulting From Past
Telecom Implementations
• CRM-Billing integration
• AIA vs traditional custom integration
• 5 years TCO
• Initial Implementation
• Maintenance (5 years)
• 2 Upgrades (CRM upgrade)
• Mid sized European Operator
• 5-10 M subs
• Including attribute extensions
• Customer migration, no subscription
migration
• Consumer & SME segment
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Maintain
Upgrade
Implement
Source: 5 year TCO Study Oracle Study on Composite SOA for Telecoms 2008
50% Reduction
55% Reduction
20% Reduction
Pre-built SOA
Traditional Custom integration
Lower Cost Of Ownership1
Pre-built and Pre-Tested Functionality Drives Cost Savings through the Whole Lifecycle…
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
• Our study shows reduction of over:
• 50% in implementation effort (man days)
• 60% in upgrade effort (man days)
• Leading to reductions of:
• 30-45% on implementation time
• 50% on upgrade time
• These benefits directly impact:
• Agility to respond to market needs
• Lower disruption time
• OPEX Reduction
• Operational risk
Pre-Built SOA Reduces Calendar Time and Effort
Benefits Over Customer Integration
Average
Initial
Implementation
Average
Upgrade
Composite SOA Case Study Results
Shorter time to implement2
10 Months
7 Months
3 Months
1.5 Mth
30%
50%
Source: Oracle Case Study on SOA transformation in Telecoms 2008
Pre-built SOA
Traditional Custom integration
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
• Software Reusability
• COTS, pre-built and pre-tested functionalities means
higher value/lower cost
• Development cost moved from customer to Oracle and
spread over many companies
• Multiple companies drive enhancements, find bugs and
achieve a more rapid time to stability
… and transfers difficult and costly integration tasks to Oracle reducing risk for the Service Provider
Benefits Over Custom Integration
Lower Risk3
Implementation Project (time)
Pre-Built SOA in Project
Custom
OracleR&D
Eff
ort
AIA
• Reliability & Obsolescence
• Customers build on already proven processes and services minimizing the risk of failure
• Oracle implements best practices and is continuously innovating
• Upgradeability to address the obsolescence
• Optimizing customer effort • Customers can focus on higher value areas and unique extensions
• Predictability
• Better separation of concerns without worrying about integration flow thus increasing capacity
• Oracle provides the SOA integration roadmap
• Lower project risk, more likely reach objective
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Transformation is now an essential part of the
competitive business cycle
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Oracle Transformation Experience – Critical Success Factors
• Executive Commitment
• Program of work approach• Deliver value to business frequently
• Start with best practice, Stick to standard• Industry best practices
• Avoid customizations
• Minimize extensions
• Start with green field mindset
• Set scope to be complete processes
• Don’t migrate old products into new solution
• Keep legacy integrations to an absolute minimum
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Summary
• Market leaders push the frontier of productivity
• Successful companies channel productivity gains into critical areas
• Software is the fundamental enabler in revolutionizing productivity
• The ROI is ‘provable’ and achievable
• Transformation is the necessity, and the challenge
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Oracle’s vision and strategy
Business Challenges
IT Challenges
Deliver best-in-class applications
built on a common, open, standards-based technology platform
Provide a complete suite with productized integrations and
industry-specific business processes
Facilitate business transformation with predictable total cost of
ownership
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Software is the key, but it must be realized through business
Transformation
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Oracle Communications CustomersWorld’s Top Service Providers Run Oracle Applications
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
ERP and Enterprise Management
BusinessIntelligence
andAnalytics
Service Delivery Platform
Application Integration Architecture Integration
InfrastructureFusion Middleware Carrier Grade Framework
Master Data Management
Oracle Communications SolutionsComplete Footprint
Order Management
Inventory Mgmt Service Activation
Service Delivery Platform
CustomerRelationshipManagement
Billing and Revenue
Management
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Organic developments & Acquisitionsto deliver Best-in-Class applications & technology
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
The Concept to Cash Value Chain
3CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
4 Service Fulfillment
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
5 Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
1 Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
2 Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
6 Billing & A/R
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Concept Creation
6
1
2
3
4CampaignManagement
5 CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
Billing & A/R
Oracle Products
• Siebel CRM
• Siebel Business Analytics
• Billing and Revenue Management
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Service Design
3CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
4 Service Fulfillment
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
5 Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
1 Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
2 Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
6 Billing & A/R
Oracle Products
• Siebel CRM
• Billing and Revenue Management
• Oracle Inventory Management
• Oracle Service Delivery Platform
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Campaign Execution
3CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
4 Service Fulfillment
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
5 Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
1 Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
2 Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
6 Billing & A/R
Oracle Products
• Siebel CRM
• Siebel Business Analytics
• Billing and Revenue Management
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Service Fulfillment
3CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
4 Service Fulfillment
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
5 Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
1 Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
2 Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
6 Billing & A/R
Oracle Products
• Oracle Order and Service Management
• Oracle Inventory Management
• Oracle Service Activation
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Usage Charging
3CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
4 Service Fulfillment
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
5 Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
1 Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
2 Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
6 Billing & A/R
Oracle Products
• Oracle Mediation
• Billing and Revenue Management
• Siebel CRM
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Billing and A/R
3CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
4 Service Fulfillment
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
5 Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
1 Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
2 Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
6 Billing & A/R
Oracle Products
• Billing and Revenue Management
• Siebel Self-Service and eBilling
• Oracle Financials
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Concept to Cash
3CampaignExecution
• Campaign Management
• Sales Execution
• Real-time up sell/cross sell
• Order Capture and Commit
4 Service Fulfillment
• Inventory assignment
• Order orchestration
• Provisioning
• Service Activation & Configuration
5 Usage Charging
• Service Delivery & Usage
• Service Mediation
• Real-time charging and billing
• Discounts and promotions
1 Concept Creation
• Customer insight
• Behavioral and revenueanalytics
• Segmentation analysis
• Concept generation
2 Service Design
• Service definition & configuration
• Service pricing, bundles and promotions
• Service network deployment
• Service trials and release
• Customer and invoicing
• Trial billing
• Receivables and G/L
• Collections
• Partner settlements
6 Billing & A/R
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
• Supporting the essential business processes of Service Providers
• Packaged software approach
• Provides holistic customer view across the enterprise
• Pre-built integrations to Oracle enterprise applications
• Built to industry standards
An Integrated Applications Suite
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Oracle Application Integration Architecture
�All Oracle Applications
�Extensible to Third Party and Legacy Applications
�Built on Open, Standards Based Middleware
�Upgradeable
�Common Object Model
�Process Integration Packs
4 Acquisitions
17 Acquisitions*
Products
Customers
Employees
Suppliers…
Critical Applications Integrations
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Siebel Call Center
Customer Order
Management
Billing
ManagementSales Catalog
Oracle Financials
General
Ledger
Oracle Billing and Revenue Management
Billing and Invoicing
Balance Tracking
Rating
Re
ven
ue
Ma
na
ge
men
tC
usto
me
r
Ma
na
ge
men
t
Fin
an
cia
l
Ma
na
ge
men
t
1. Siebel CRM to Oracle BRM enabling Order to Bill
2. Siebel CRM to Oracle BRM enabling Agent Assisted Billing Care
3. Siebel eBilling to Oracle BRM enabling Billing Self-Service
4. Oracle BRM to E-Business Suite enabling Revenue Accounting
Siebel Self-Service
eBilling
Application Integration Architecture for CommsRelease One - Order to Cash to Care
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions. The
development, release, and timing of any features
or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
Safe Harbor Statement
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Oracle BI
Analytics
Application Integration Architecture for CommsRelease Two and Beyond
Full Business and Operational Systems Integration
Siebel Call Center
Sales
Catalog
Siebel Self-Service
eBilling
Oracle Billing and Revenue Management
Billing and Invoicing
Balance Tracking
Rating
Oracle Service Fulfillment
Activation InventoryOrder and Service
Management
Oracle SDP
Service
Applications
Data Management
Product
Customer
En
terp
rise
Ma
na
ge
men
tB
usin
ess
Inte
lligen
ce
Info
rma
tion
Ma
na
ge
men
tR
even
ue
Ma
na
ge
men
tC
usto
me
r
Ma
na
ge
men
t
Se
rvic
e
Ma
na
ge
men
t
Loyalty
ManagementCOM
Billing
Mgmnt
eComm
eSvc
ERP
Financ-
ials
Assets
Supply
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Oracle Communications CustomersWorld’s Top Service Providers Run Oracle Applications
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
<Insert Picture Here>
“Close collaboration with our Partners is critical to the success of our
Business Unit & Oracle's goal of becoming #1 in Applications for the
Communications market ”
Bhaskar GortiGeneral Manager, CGBU,
Oracle
Partner Strategy for Oracle Communications& Engaging with CGBU
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Engaging with the CGBU
• Be part of the Oracle Partner Network
• Subscribe to Communications Product Focus Area
• Product & doc download –Non production use-
• Tech support access
• Latest product info, value props, messaging , presentations
• Global BU, local transactions
• Know the local team ; Richard & Laurent
• CGBU products not part of any FUDA
• One off transactions
• Proof of resell
• Support & Maintenance
• Product training available on Oracle University
• http://education.oracle.com
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract
Communications Product Focus Area
• Enable CGBU to manage a targeted community of Communications partners
• Provide partners with single site where they can obtain the most current information / content on the Oracle Communications solutions
• Align with Oracle’s Strategic Communications area and messaging
• Keep current on latest Oracle Communications information through access to initiative Dashboard with specific tools & resources
• Provide controlled access to CGBU product licenses for demonstration
Oracle Corporation Confidential The above is for informational purposes only, and may not be incorporated into a contract