OptumHealth Performance

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Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the the growing endurance sport category. Objectives: 1. To introduce the OptumHealth name in a new marketplace. 2. To generate a new revenue stream for OptumHealth. Strategy: OptumHealth Performance certified and professional triathlete coaches that have the expertise and experience to help achieve your goals. Facility Re-design AD: Matt Maly CW: Patrick Cliffard

description

Triathlon company acquired by OH

Transcript of OptumHealth Performance

Page 1: OptumHealth Performance

Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the the growing endurance sport category.

Objectives: 1. To introduce the OptumHealth name in a new marketplace.2. To generate a new revenue stream for OptumHealth.

Strategy: OptumHealth Performance certified and professional triathlete coaches that have the expertise and experience to help achieve your goals.

Facility Re-design

AD: Matt Maly CW: Patrick Cliffard

Page 2: OptumHealth Performance

Competition

Acceleration Minnesota

Lifetime Fitness

LA Fitness

Twin Cities Locations

Lifestyle Messaging

Marketing to all ages

Community Involvement

Creating Tradition

Marketing to young adults

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Event

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Collateral

Brochure

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Posters