OptumHealth Performance
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Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the the growing endurance sport category. Objectives: 1. To introduce the OptumHealth name in a new marketplace. 2. To generate a new revenue stream for OptumHealth. Strategy: OptumHealth Performance certified and professional triathlete coaches that have the expertise and experience to help achieve your goals. Facility Re-design AD: Matt Maly CW: Patrick Cliffard
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Triathlon company acquired by OH
Transcript of OptumHealth Performance
Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the the growing endurance sport category.
Objectives: 1. To introduce the OptumHealth name in a new marketplace.2. To generate a new revenue stream for OptumHealth.
Strategy: OptumHealth Performance certified and professional triathlete coaches that have the expertise and experience to help achieve your goals.
Facility Re-design
AD: Matt Maly CW: Patrick Cliffard
Competition
Acceleration Minnesota
Lifetime Fitness
LA Fitness
Twin Cities Locations
Lifestyle Messaging
Marketing to all ages
Community Involvement
Creating Tradition
Marketing to young adults
Event
Collateral
Brochure
Posters