Options for Social Media Marketing

Facebook?

LinkedIn?

Twitter?

Instagram? Pinterest?

Foursquare?

How many of you use

Social Media in the World 1.1 billion

Monthly Average Facebook Users Worldwide Source: newsroom.facebook.com

1 in 6 Facebook users are “mobile only”

Source: Shift Communications 2013

2 New users join LinkedIn every second

Source: FastCompany, Nov. 2013

93% of Marketers use social media for business

Source: BtoB Magazine, 2011

25% of smartphone owners can’t

recall the last time their phone wasn’t next to them

Source: FastCompany, Nov. 2013

80% Prefer to connect with brands via Facebook

Source: State of Inbound Marketing 2012

400 million Average number of tweets per day

Source: “Twitter Turns 7,” The Washington Post, May 2013

Social Media in Bangladesh

One new mobile subscription every 2 seconds

Facebook in BD

3,282,600 Social Media Users

34% Facebook growth from May - Oct

2012

Facebook adds one new user in Bangladesh every 20 seconds

17% of mobile internet users access social networking sites on their

phones

Source: We Are Social’s Guide to Social, Digital and Mobile in Bangladesh, Dec 2011

Social Media Marketing is EASY

It takes only a few minutes a day and you already already using it!

Face

book

To Do: - Create a company page - Assign a social media manager to update the page

Find Companies similar to yours on Facebook

and figure out what they are doing RIGHT

Facebook Success Story: ELITE FORCE

How did they get over 220,000 likes?

Put their logo on shareable, popular material Give constant updates on

things people WANT to know

Update creatives OFTEN

Link

edIn

To Do: - Create a company page - Ask company employees to link to it by saying they work at that company

LinkedIn Success Story: KASPERSKY LAB

Interact with followers

List multiple jobs and notify followers when new jobs

come online

How did they get so many active followers?

Interact with followers promptly

List Products and Services and allow users to give

recommendations

Twitt

er

To Do: - Create a company page - “Follow” companies that are similar to you or that you want to emulate

Twitter Success Story: In April 2013, only 19 out of the 100

top twitter pages in BD were company pages (including news aggregators)

In December 2013, the number was 43

Data Source: Twitaholic & Social Bakers

Translation: Don’t Forget About Twitter

Reaching twitter users is easy if you sync your Facebook & Twitter so that they post at the same time

But there are even MORE social media sites you may not have heard of!

Pinterest is the fastest growing social site ever (SAP/Netbase)

150 million - Instagram monthly average users (Instagram Blog, Sep 2013)

31% of mobile social media users use Foursquare (Social Consumers & Smartphones 2011)

Inst

agra

m

To Do: - Download the app - Take pictures of things you want to share

What: a mobile photo sharing app

Has been called “The Next Facebook”

Camera Phone Social Media

Making Instagram Work for You

Turn boring workplace photos into share-able content

Pint

eres

t

To Do: - Find “boards” for content you want to share - “Pin” interesting images, articles, infographics

Ever posted a note or picture on the wall?

Pinterest is that online. But you can share with the rest of the world.

Using Pinterest for Marketing - Create topic boards to help YOU manage content you like

- Reshare popular “pins” from other companies across social media channels (Facebook, etc.)

Four

squa

re

To Do: - Claim ownership of your company location and fill out your correct hours, phone number, etc.

Foursquare is: A gamified check-in app / website

Making your business “findable” Don’t lose customers because they can’t figure out where you are located or how to

contact you!

Social Media in Action: 1. Create a posting schedule 2. Decide if you want to use a post scheduling site (Hootsuite, etc.) 3. Figure out how you will monitor results (likes, comments, followers, etc.)

Tips for Scheduling Posts:

MONDAY = day for most internet traffic in Bangladesh

WEDNESDAY = day for most active social media in Bangladesh