Options for communicating

A social network is a social structure made of individuals (or organizations) called

"nodes," which are tied (connected) by one or more specific types of interdependency, such

as friendship, kinship, common interest, financial exchange, dislike, or relationships of

beliefs, knowledge or prestige.

Join together for fun, fellowship and common purposeWe connect our communities to serve community needsWe provide value to our community and the worldWe share our talents and treasuresWe make our community the world a better place

Connecting social networksBuilding reciprocal valueSharing the wealthEngaging your communityHaving purpose

Internal vs external social capital

Club leadership modelMembershipClub Public RelationsClub AdministrationService ProjectsThe Rotary Foundation

Traditional toolsEvangelists NewslettersMarketing/advertisingEmail/regular mailThe media

Websites

The good old days

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We talk.You listen.

*No need to reply

Monologue or dialogue ?

Power your conversations with Web 2.0 tools to create conversation

Blogs Microblogging RSS Social Media Social bookmarks Video Photos

* And whatever else they invent in the next 12 seconds

The new tools

What is social media

Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online.

Because 3 out of 4 North Americans use social technology

Because 2/3 of the global internet population visits social networks

Because visiting social sites is now the 4th most popular online activity—ahead of personal email

Because time spent on social networks is growing at 3x the overall Internet rate, about 10% of all Internet time

Because social media is democratizing Communications

Because social media is like word of mouth on steroids

Why social media?

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The top three

Formal

Casual

Cocktail hour

The supporting cast

Social media tidbits

13 HOURS The amount of video uploaded to YouTube every minute.

Social media tidbits

412.3 YEARS The length of time it would take to view every YouTube video.

Social media tidbits

100,000,000 The number of YouTube videos viewed per day.

Social media tidbits

13,000,000 The number of articles available on Wikipedia.

Social media tidbits

3,600,000,000 The number of photos archived on Flickr.com

Social media tidbits

1382% The monthly growth rate of Twitter users

Social media tidbits

5,000,000,000 The number of minutes spent on Facebook each day.

Social media tidbits

3,000,000 The average number of Tweets per day on Twitter.com

Social media tidbits

1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.

The power of social media

5,000,000The number of active Barack Obamasupporters across 15 social networks.

14,200,000The number of views Obama's famous "Yes we can”video got on YouTube.

$6,500,000The amount of money 3 Million online donorscontributed to the 2008 Obama campaign.

Building a community

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Web 2.0 - interactionContent is king Help people find information on membershipOutline programs and activitiesInvite to experience RotaryAdd videos – You TubePost more photos - FlickrCross promote (use social media)

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LinkedIn – as individuals

Social networking for professionals

1.Create your own Rotary community online 2.Join/Create groups. Share best practices3. Include links to your Rotary website. Twitter and Facebook page4.Search and connect and invite members to join the network5. Ask for (and give) recommendations (Vocational Service)6.Let your members know they can find you on social media sites

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Five ways to use Facebook fan pages

1. Entice people to become a fan2. Keep the content coming3. Create a personal connection4. Interaction is key5. Sneak Peek 

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Five ways to use Twitter

1.    Start “listening” 2.    Have conversations3.    Cross promote to

Facebook, LinkedIn4.    Promote your

members5.    Promote events 

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Track and monitor

Google analytics

Google alerts

Twitter Search

1. Listen. Social Media is not about you. It’s about people’s relationships with you. Listen before you speak. 2. Get involved. Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link. Most of all, be inspiring. 3. Give up control. You can’t control the conversation. If you want people to spread your message, you have to trust them. Listen. Inspire. Engage. Let go. 4. Be honest. You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do. 5. Think long term. Don’t expect immediate, easily measurable results. It takes time to build trust and make connections.

Our future members are online.

We need to be there too.