Optimizing Your WAN Bandwidth Has Immediate ROI

Proprietary and Confidential

Optimizing Your WAN BandwidthHas Immediate ROILower Bandwidth Cost, Get More for Your Dollars and Greater Productivity

Tony Lapolito, VP of Marketing & Product Management

| Proprietary and Confidential©2010 Signiant Inc

Imagine…

You paid for this…

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Imagine…


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But you got this…


Imagine…

You expected him…

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Imagine…

You expected him…

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But you got him…


Imagine…

You were this hungry…

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Imagine…

You were this hungry…

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But you were served this…


Imagine…



Imagine…


You got this…


Imagine…


You got this…

• In many cases you may be only getting 5-10% of the Bandwidth you are paying for


WAN Performance


Theoretical Times to Transmit 1 Hour of Content

Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s

128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days

100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs

400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs

1Gb/s 5 sec 18 sec 3 mins 16 min 72 min



Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s






• What about latency? LA NY


Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s







Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s





• What about latency? LA NY



Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s





• What about latency? LA NY – WITH Signiant?


Types of Network Acceleration

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•Data Reduction•Compression •Caching•Increment Changes

•Latency Reduction•Resilient UDP and Other Protocols


Comparison of Signiant to TCP

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Customer Reaction

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•Discovery estimates that it has seen a 700 to 800 percent improvement in file transfer rate over 1Gb/s Link since implementing Signiant.


Customer Reaction

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•"We evaluated several hardware and software vendors to find a tool that would help us manage and accelerate the transfer of digital content from one coast to the other, … with Signiant, we found a proven software-based solution that not only provides us with WAN acceleration, but the ability to intelligently allocate bandwidth, and centrally manage, track and approve file transfers. Signiant will serve as the foundation of our bi-coastal digital media distribution strategy".

•Pete Sgro, VP/GM, Operations & Engineering, Lifetime Networks.


Impact of Latency on Throughput and Cost

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Network speed Price / Month

Price / Mb/s

Price / Mb/s with 72ms

latencyPerformance

(Mb/s)

“Wasted Bandwidth”

Mb/s

“Wasted Dollars” or

the Value of WAN

Acceleration

45Mb/s (DS3) $ 5,000 $111 $769 6.0 39 $4,278


Impact of Latency on Throughput and Cost

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Price / Mb/s

Price / Mb/s with 72ms

latencyPerformance

(Mb/s)

“Wasted Bandwidth”

Mb/s

“Wasted Dollars” or

the Value of WAN

Acceleration

1.5Mb/s (T1) $ 300 $200 $200 1.5 - $0

10Mb/s $ 1,500 $150 $231 6.0 4 $525

45Mb/s (DS3) $ 5,000 $111 $769 6.0 39 $4,278

100Mb/s $ 7,500 $75 $1,154 6.0 94 $7,013

155Mb/s (OC3) $ 10,000 $65 $1,538 6.0 149 $9,581

1Gb/s $ 25,000 $25 $3,846 6.0 994 $24,838


Measuring ROI

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Case Study: International Distribution of Content

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LinkBandwidth

(Mb/s)Latency

(ms)

Bandwidth Throughput

(Mb/s)With Signiant

(Mb/s)

LA-Primary 250 Ave. 225 10 237

London 45 200 2.5 42.75

Berlin 45 220 2 42.75

Sydney 45 250 1.8 42.75

Melbourne 45 250 1.8 42.75

Singapore 45 250 1.8 42.75



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Fixed Investment Payback Period

Marginal Cost Savings

Investment: Content Distribution Management Cost

Hardware $20,000Software / Maintenance $144,000

Implementation $50,000Total Fixed Investment $214,000

Payback Period CostFixed Investment $214,000

Marginal Cost Savings (Monthly) $38,209

Payback Period 5.6

Link


(Mb/s)

"Wasted+ Bandwidth

Cost / MonthLos Angeles 10 $14,367

London 2.5 $4,708Berlin 2 $4,766

Sydney 1.8 $4,789

Melbourne 1.8 $4,789

Singapore 1.8 $4,789Total Monthly Wasted Bandwidth=Marginal Cost

Savings $38,209



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Reduce Bandwidth Expenditure

Link Bandwidth (Mb/s)


(Mb/s) Bandwidth Cost /

MonthNew Service with Signiant (Mb/s)

New Service with Signiant (Mb/s)2

Additional BW (Mb/s)

Improved BW (%)

Improved BW Value

LA-Primary 250 10 $15,000 45 $5,000 35 450% $3,889 London 45 2.5 $5,000 10 $1,500 7.5 400% $1,125 Berlin 45 2 $5,000 10 $1,500 8 500% $1,200

Sydney 45 1.8 $5,000 10 $1,500 8.2 556% $1,230 Melbourne 45 1.8 $5,000 10 $1,500 8.2 556% $1,230 Singapore 45 1.8 $5,000 10 $1,500 8.2 556% $1,230

Current Bandwidth Cost $40,000 New Bandwidth

Cost $12,500 Performance Improvement 5.0 $9,904

Monthly Bandwidth Savings $27,500

Total Incremental

Value$37,404

Annual $330,000

Payback Period Cost

Fixed Investment $214,000Marginal Cost

Savings (Monthly) $37,404Payback Period 5.7

Annual Cash Savings = $330,000

Increased Performance by 5X


Case Study: WAN Collaborative Production

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LinkBandwidth

(Mb/s) Latency (ms)


(Mb/s)With Signiant

(Mb/s)LA 622 90 45 578

New York 622 90 45 578

Los Angeles

New York

Transcoding

Farm

Main

Archive

1 Year

Archive

Working

Library

•Field Capture

OC12: 622Mb/s


Case Study: WAN Collaborative Production

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Fixed Investment Payback Period

Marginal Cost Savings

Investment: Content Distribution Management Cost

Hardware $15,000

Software / Maintenance $60,000

Implementation $12,000Total Fixed Investment $87,000

Payback Period CostFixed Investment $87,000

Marginal Cost Savings (Monthly) $37,106

Payback Period 2.3

LinkBandwidth Throughput

(Mb/s)

"Wasted Bandwidth Cost /

MonthLos Angeles 45 $18,553New York 45 $18,553

Total Monthly Marginal Cost

Savings$37,106


Conclusion

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•Your Current WAN Infrastructure is •Not Delivering the Paid For Throughput•Not Optimized for Moving Large Files Over Long Distances•Not Providing Timely Delivery Of Content

•Using WAN Acceleration offers•Faster Delivery Time•Lower Overall and Labor Cost•Immediate ROI

•Every Month You Wait is Wasted Dollars


For More Information Go To:www.signiant.com

Optimizing Your WAN Bandwidth Has Immediate ROI

Technology

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