Optimizing Your Digital Footprint (2014)
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Optimizing Your Digital Footprint Presented by Maisha Cannon March 27, 2015
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Transcript of Optimizing Your Digital Footprint (2014)
Optimizing Your Digital FootprintPresented by Maisha Cannon
March 27, 2015
Overview of Today’s Session
• About Me• Los Angeles native•HR + Recruiting for 20 years
•Goals for Today’s Session•Define digital footprint•Understand its importance• Share ideas for optimizing your digital footprint• Introduce tools you can use to monitor your online activity
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Optimizing Your Digital Footprint
True or False?
What you share on your personal social media
accounts does not have any effect on your
professional brand.
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Digital Footprint: True or False
True or False?
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Digital Footprint: True or False
What you share on your personal social
media accounts cannot be used
against you by any current or future
employers.
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From the Headlines: 2015
From the Headlines: 2014
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From the Headlines: 2013
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From the Headlines: 2011
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From the Headlines: 2009
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From the Headlines: 2009
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What is a digital footprint?
Wikipedia: the data that is left behind by users on digital services
My definition: Trail of your online activity
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What is ‘online activity’?
What websites do you use daily?
Weekly? Often? On occasion?
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What is online activity?
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Why is your digital footprint important?
It is your online reputation
It is the first chance to make a positive first impression before a meeting
A well-thought out approach will work for you
A poorly planned approach will work against you
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Importance of your digital footprint: During a job search
• The lack of a social media presence can be just as alarming to prospective employers
• 90% of recruiters conduct online research on potential candidates
• 70% of employers who have used LinkedIn say they’ve chosen not to hire a person based on what they’ve found about them online
• 27% of employers give job seekers the opportunity to discuss the online content associated with their name
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Importance of your digital footprint
A strong digital footprint is not just important
during a career transition:
Enhance your image/brand• Make a strong impression on future business
contacts• Establish rapport with new clients• Peer recommendations (LinkedIn) add credibility• Demonstrate your strengths/subject matter
expertise
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Your digital footprint is important
A weak digital footprint can:
Detract from your professional image• Unprofessional photos, comments, posts
can negatively affect your brand• Cause you to miss opportunities
Be aware not only of what you post, but of posts that include you, i.e. tagged photo on
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Ideas for improving your digital footprint
Control your privacy settings
Perform ‘spring cleaning’ on your connections list
Deactivate/delete old or abandoned accounts
Establish parameters for your social media accounts
Be strategic
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Ideas for improving your digital footprint
Use alternate naming conventions Linda B. Harris – all professional sites OneLovelyLady or SoCalCutie - all personal sites
NOTE: Do not use your real name in conjunction with certain personal accounts if you don’t want to be found
Create your own content Quora Pinterest Examiner Blogs LinkedIn
Profile & Posts
Use an about.me as a landing page to direct traffic
Ideas for improving your digital footprint
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Simple Ways to Monitor Your Online Activity
Be proactive: Google/Bing your name
Set up a Google Alert or Mention account
Delete any activity that you feel is not complementary to the image you want to portray online
If you have a common name, consider distinguishing yourself with a middle initial or other identifier Sue Brown Susan K. Brown, M.A. Sue Brown S.K. Brown, Esq.
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Example: Sample Search
Wrap Up
Control your digital narrative“Social media is changing the way we communicate and the way we are perceived, both positively and
negatively.
Every time you post a photo, or update your status, you are contributing to your own digital footprint
and personal brand.”
~Amy Jo MartinWhat happens on the Internet, stays on the Internet!
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Networking
http://www.linkedin.com/in/mcannon
http://www.twitter.com/talentgenie
http://www.pinterest.com/strategicrec
