Optimizing Visitors Experience
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Transcript of Optimizing Visitors Experience
![Page 1: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/1.jpg)
![Page 2: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/2.jpg)
We want to onboard user, not scare them away
Less complicated captcha
![Page 3: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/3.jpg)
letterboxd - Uses famous movie quotes as their Captcha during sign up.
Captcha or other alternatives
![Page 4: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/4.jpg)
Your headline must grab attention in less than 1 second
A 1-second response keeps users engaged with the content, thereby increasing the conversion rate and reducing abandonments.
![Page 5: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/5.jpg)
Show options instead of dropdown
![Page 6: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/6.jpg)
Focus call to action instead of many links
![Page 7: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/7.jpg)
Add propose selections
Airbnb
both is good, 87% of Fortune 500 companies have an easy to find search field on their homepage
![Page 8: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/8.jpg)
Dropbox - Enables form when clicked.
Progressive Disclosure
Paypal - Shows the next hidden form
![Page 9: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/9.jpg)
Coda 2 - The submit button of the order form doubles as a progress bar.
Minimize space
Button
![Page 10: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/10.jpg)
Headlines draw eyes before pictures
![Page 11: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/11.jpg)
Short paragraphs encourage reading
Product Hunt
![Page 12: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/12.jpg)
People read text ads more than graphic ads
Pandaapp
![Page 13: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/13.jpg)
Pinterest - The background takes main color of photo that’s about to be displayed.
Illusion of content
![Page 14: Optimizing Visitors Experience](https://reader030.fdocuments.in/reader030/viewer/2022032620/55cd7831bb61ebe02b8b4783/html5/thumbnails/14.jpg)