Optimizing Rich Internet Application Performance

Mike AferganCTOAkamai Technologies

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Akamai Overview

• 2,500+ Customers (20%+ of Global 500)• Deliver ~20% of Web traffic

• Recently added to S&P 500• 2006 Revenue $429M - 51% annual growth• 14 consecutive quarters of GAAP profitability

• State-of-the-art CDN for media assets• Next-generation CDN for Web 2.0• Leading application acceleration services

Akamai Revenue (in Millions)

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THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Akamai: Helping Our Customers To …

Sell goods & services• Increase conversion rates, reduce abandonment rates,

raise revenue

Inform & entertain• Increase ad impressions, subscription and

pay per view fees

Market & advertise• Build brand equity, leverage multi-channel

marketing opportunities

Distribute software• Meet distribution demand, avoid capacity

planning errors and over provisioning

Conduct business• Increase adoption of Web self-services,

lower cost of support

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Rich Internet Application Challenges

• Large initial client download

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Rich Internet Application Challenges

• Chatty communication back to the origin

• Increased load on origin

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Akamai Accelerates the RIA Client Engine

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Akamai Speeds All RIA Transactions

Dynamic Site Accelerator

• Route Optimizations

• Protocol Optimizations

• Application Optimizations

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Response Time DistributionTra

nsa

ctio

n C

ou

nt

AcceptableResponse Times

Seconds

With Akamai Without Akamai

Abandonment Zone

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Faster Response Times Means Reduced AbandonmentTra

nsa

ctio

n C

ou

nt

AcceptableResponse Times

Seconds

With Akamai Without Akamai

Abandonment Zone

Lost Shoppers

Lost Ads Served

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Case Study – Heavy.com

Challenges• Site re-launch with focus on dynamic content• On-demand scalability

Solution• Dynamic Site Accelerator

Impact• 90% server offload • Improve site performance by 200-300% • Enabled a 300% increase in page views and

increased the number of monthly ad impressions

• Avoided infrastructure costs • Implemented in less than one week

• Serving RIA/AJAX content

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Intercontinental Hotels

Challenges

• Call center application with users in the Philippines

• Client-server application with slow response times

Solution

• Web Application Accelerator

AJAX Contact Center App

Impact

• Significant improvement in end user response time • Converted the application from client-server to AJAX• Reduction in call handling times• Increase in average sales from the call center

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Optimizing the Web 2.0 Eco-System

eCommercePlatform

RIA Shopping Cart

Ratings & Reviews

Product Recommendations

Akamai Platform

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

$400MM Online Retailer

Challenges

• Syndicated 3rd Party Applications

• 8 second response time on west coast

Solution

• Dynamic Site Accelerator

Business Impact

• All pages less than 3 seconds

• Serving 3rd party reviews application

THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai

Akamai Web 2.0 White Paper

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