Optimizing for Google Glass, Google Now, and Google Plus at State of Search, DFWSEM, Dallas

1© Advice Interactive Group, 2013. All rights reserved.

Google+, Google Glass, and Google NowRob Garner, Chief Strategy Officer, Advice Interactive Group

November 18, 2013

2© Advice Interactive Group, 2013. All rights reserved. 2

Introduction

• VP of SEMPO International• Founder and past president of the Dallas/Ft

Worth Search Engine Marketing Association• Chief Strategy Officer at Advice Interactive• Working in online marketing for 18 years• Focus on digital marketing strategy, paid

media, SEO, social, content, web development strategy

• Previously worked for Omnicom, iTraffic, Agency.com, iCrossing, Hearst


SEARCH & SOCIAL– The Definitive Guide to Real-Time Content Marketing

• Covers interdependent search and social concepts

• Social signals on search• Quotes and mentions of

many past and present DFWSEM members

• 406 pages• Stop by the Advice

Interactive / Local Site Submit booth to get one of 40 free copies

4© Advice Interactive Group, 2013. All rights reserved. 4© Advice Interactive Group, 2013. All rights reserved.

Today

01 About Advice Interactive Group02 Google Now03 Google Glass

4


01 About Advice Interactive Group

5


No idea what content you plan to showcase here…

FOUNDED IN 2009

HEADQUARTERED IN MCKINNEY

INDEPENDENT

2012 & 2013 INC 500 FASTEST GROWING COMPANIES LIST

ABOUT ADVICE INTERACTIVE


STRATEGY, SEO, SOCIAL, WEB DEV, SOCIAL, PAID MEDIA, CONTENT


02 Google+

7


Google+ is the “Social Spine” of Google User Experience


03 Google Glass

9


Google Glass is the New Screen


Google.com/MyGlass


04 Google Now

17


• Google Now is an intelligent layer that coordinates multiple services into contextually useful information

• Shows up as “cards”• It is the intelligence engine for

Google Glass

Google Now and G+

19© Advice Interactive Group, 2013. All rights reserved. Source and image: SEL, Danny Sullivan

Samples of Various Google Now Cards

• TV listings• Currency• Public Transit• Nearby Attractions• Place Info• Public Alerts• Stocks• Flight Status

• Hotel Info• Events• Restaurant Reservations• Weather• Breaking News• Appointments• Birthdays


• Emails should be marked up and formatted properly to be included in Google Now, and Google Glass

• Current schemas supported:– Event information– Flight reservations– Hotel reservations– Restaurant reservations

Source: https://developers.google.com/gmail/actions/google-now

Google Now Email Schemas

https://developers.google.com/gmail/actions/google-now




Ex. Email Schemas in Google SearchPackage Tracking


Ex. Email Schemas in Google SearchPurchase History


Ex. Email Schemas in Google SearchFlights


Expect to See Many Different G+ Tie-ins to Glassware…


Sharing Glass Images in G+ is a Snap


Also a Cinch in Facebook


Real-Time Content Marketing


What Is It Like to Go Everywhere With Glass, and How Do People React?


• Delight• Curiosity• Fear• Uncertainty• Bewilderment• Overwhelming excitement• Shock• Awe

Common Reactions


• School functions• Walmart• Movie theaters• Private country clubs• Casinos• Security lines• Open government meetings

I Go Everywhere with Glass


Everyone at my table was

wondering – what is that thing on

your head?



Is that Google Glass?



Awesome – you have Glass. How

do you like it?



Oh my god! You just took my picture… with your mind!



Is that thing on?



High-Level Impact of Glass

• Google Glass and similar type hardware is the “new screen,” in addition to the iPad, mobile, desktop, etc.

• Marketers will have to optimize for Google Now – meaning context and proximity, among many other new factors

• Get your local house in order• Start determining your company’s

unique value proposition for Glass• Create your app• Glass is bigger than just email and pics

– it represents the coming digitalization of the physical world, with search and social at the core


THANK YOU

GPLUS.TO/ROBGARNER@ROBGARNER

FB.COM/GARNER

Optimizing for Google Glass, Google Now, and Google Plus at State of Search, DFWSEM, Dallas

Marketing

Transcript of Optimizing for Google Glass, Google Now, and Google Plus at State of Search, DFWSEM, Dallas