LOCALīz® Data Management PlatformOptimized for OOH Operators

OverviewLOCALīz is a self-service Data Management Platform (DMP) optimized for OOH operators. Geoframe your venues, collect mobile device activity, measure your audience on a per-venue basis, and upsell retargeting campaigns.

Mobile is the fastest growing advertising media channel and captures 10X the ad spend of digital OOH. The LOCALīz DMP is a tool that can be used to bridge these channels by leveraging the explosion of mobile data and the natural connections to OOH.

LOCALīz Product Brief 2

Individuals are not SegmentsUnlike most mobile data providers, our system is built on individual associations - not segmentation estimates.

LOCALīz leverages our proprietary database of 300M U.S. mobile device IDs that are mapped to individuals, households and neighborhoods. Robust consumer datasets are applied. Extensive consumer attributes are available for measurement and activation. Segmentation is a rough approximation by comparison.

Addressable AttributesLOCALīz maps every known device back to hundreds of the consumer’s individual and household-level attributes in an anonymous fashion. You know the metrics but not the individual. All Personally Identifiable Information (PII) is sequestered in a safe-haven environment.

Household-level targeting has generated the highest CPMs in the media industry for 70 years – first with direct mail and then with Addressable TV. Now OOH can leverage state-of-the art ad targeting, measurement, and value.

Element Description Codesmove_in_date Move in date of individual to household. YYYY-MM-DDnetworth Networth prediction indicator for individual. A = Less Than $50,000

B = $50,000 - $99,999C = $100,000 - $249,999D = $250,000 - $499,999E = $500,000+

occup_biz_owner Individual is a business owner indicator flag. A = AccountantB = BuilderC = ContractorD = Dealer/Retailer/StorekeeperE = Distributor/WholesalerF = Funeral DirectorG = Maker/ManufacturerH = OwnerI = PartnerJ = Self-Employed

occupation Occupation of individual. 02=Professional/Technical03=Upper Mgt/Executive04=Middle Mgt05=Sales/Marketing06=Office Clerical07=Skilled Trade08=Retired10=Executive/Admin11=Self Employed12=Professional Driver13=Military14=Civil Servant15=Farming/agriculture16=Work from Home17=Health Services18=Financial Services20=Business Owner21=Teacher/Educator22=Retail Services23=Computer Professional30=Beauty31=Real Estate32=Architects33=Interior Designs34=landscape Architects35=Electricians36=Engineers37=Accountants38=Attorneys39=Social workers40=Counselors41=Occupational Therapy42=Speech Pathologist43=Psychologists44=Pharmacist45=Opticians/Optometrists46=Veterinarians47=Dentist48=Nurses49=Doctors50=Chiropractors51=Surveyors52=Clergy53=Insurance/Underwriters54=Services/Creative55 = Student

LOCALīz Product Brief 3

Element Description Codesinterest_auto Auto Workinterest_aviation Aviationinterest_collector Avid Collectorinterest_board_games Board Games And Puzzlesinterest_sailing Boating/Sailinginterest_camping Campinginterest_career Career Interestinterest_cat Cat Ownerinterest_children Children Interestsinterest_antiques Collectibles Antiquesinterest_coins Collectibles Coinsinterest_collectibles Collectibles Generalinterest_lifestyles Collectibles Lifestyle Interests And Passionsinterest_military Collectibles Military Weaponryinterest_sports Collectibles Sports And Memorabiliainterest_stamps Collectibles Stampsinterest_art_collectibles Collectibles Artinterest_collectibles_grouping Collectibles Groupinginterest_computing_home_office Computing Home Officeinterest_cooking_grouping Cooking Groupinginterest_cooking Cooking Generalinterest_gourmet_cooking Cooking Gourmetinterest_crafts Craftsinterest_cruise Cruise Vacationsinterest_diet Diet And Weight Lossinterest_dog Dog Ownerinterest_domestic Domestic Travelinterest_education Education Onlineinterest_aerobic Exercise Aerobicinterest_running Exercise Running/Jogginginterest_walking Exercise Walkinginterest_fishing Fishinginterest_outdoors_grouping Outdoors Groupinginterest_food_wines Food And Winesinterest_gambling Gamblinginterest_golf Golfinterest_health_medical Health And Medicalinterest_home_gardening Home And Gardeninginterest_home_furnishings Home Furnishings And Decorinterest_home_improvement Home Improvement Groupinginterest_diy Home Improvement/DIYinterest_house_plants House Plantsinterest_hunting Hunting/Shootinginterest_career_improvement Interest Career Improvementinterest_christian_family Interest In Christian Familiesinterest_grandchildren Interest In Grandchildreninterest_parenting Interest In Parentinginterest_pets Interest In Petsinterest_international International Travelinterest_equestrian Interest In Equestrianinterest_knitting Knitting/Needleworkinterest_motorcycling Motorcyclinginterest_musical_instruments Musical Instrumentsinterest_nascar Nascarinterest_natural_foods Natural Foodsinterest_other_pet Other Pet Ownerinterest_photography Photographyinterest_scuba_diving Scuba Divinginterest_self_improvement Self Improvementinterest_smoking Smokinginterest_snow_skiing Snow Skiinginterest_sweepstakes Sweepstakes/Contestsinterest_telecommunications Telecommunicationsinterest_tennis Tennisinterest_travel Travelinterest_woodworking Woodworkinginterest_working_women Working Womenentertain_gaming Gamingentertain_dvds Dvdsentertain_tv_movies TV/Movies Watcherentertain_computers Computersentertain_pc_games Computer Games

LOCALīz Product Brief 4

Element Description Codesentertain_music_home_stereo Music Home Stereoentertain_music_player Music Playerentertain_music_listener Avid Music Listenerentertain_movies Movie Collectorentertain_tv TV/Cableentertain_videos_games Videos Gamesentertain_satellite TV/Satellite Ownerentertain_theater Theater Performing Artsentertain_music Music Collectorcc_premium Premium Cardcc_bank Bank Cardcc_upscale_dept Upscale Department Cardcc_credit Credit Cardcc_travel Travel/Entertainment Cardcc_gas_dept_retail Gas/Department/Retail Cardcc_unknown Credit Card Unknowncc_mastercard_gold Mastercard Gold Premiumcc_memberships Membership Clubscc_discover_gold Discover Gold Premiumcc_discover_regular Discover Regularcc_gas Gas/Retail Regularcc_mastercard_regular Mastercard Regularcc_new_issue Credit Card New Issuecc_visa_gold Visa Gold Premiumcc_visa_regular Visa Regularcc_amex_gold American Express Gold Premiumcc_amex_regular American Express Regularcc_gas_gold Gas/Retail Gold Premiumdonor_contribution Donation Contributiondonor_mail_order Mail Order Donordonor_charitable Charitable Donationdonor_animal Animal Welfare Charitable Donationdonor_arts Arts Or Culture Charitable Donationdonor_children Children Charitable Donationdonor_wildlife Environment OR Wildlife Charitable Donationdonor_environment Environment Issues Charitable Donationdonor_health Health Charitable Donationdonor_international_aid International Aid Charitable Donationdonor_political Political Charitable Donationdonor_political_conser Political Conservative Charitable Donationdonor_political_liberal Political Liberal Charitable Donationdonor_community Community Charitiesdonor_religious Religious Charitable Donationdonor_veteran Veteran Charitable Donationdonor_other Other Charitable Donationspectator_auto Spectator Sports Auto/Motorcycle/Racingspectator_sports_tv Spectator Sports TVspectator_football Spectator Sports Footballspectator_baseball Spectator Sports Baseballspectator_basketball Spectator Sports Basketballspectator_hockey Spectator Sports Hockeyspectator_soccer Spectator Sports Soccerlifestyle_expansive_lives Expansive Liveslifestyle_typical_living Typical Livinglifestyle_artistic_lives Aristic Liveslifestyle_selfmotivated_lives Self-Motivated Liveslifestyle_hightech Techieslifestyle_well_off_lives Well Off Liveslifestyle_craftshome_improvers Crafts/Home Improverslifestyle_self_improvers Self Improverslifestyle_athletic_living Athletic Livinglifestyle_prosperous_living Propsperous Livinglifestyle_home_office Small Office/Home Officereading_audio_books Audio Booksreading_current_affairs Current Affairsreading_financial Financial/Newsletter Subscribersreading_general Generalreading_history History/Militaryreading_magazines Magazinesreading_religious Religiousreading_science_fiction Science Fictionreading_space Science/Space

Addressable Attributes Continued…These individual- and household-level targeting attributes are only the tip of a large marketing iceberg. Because 90% of consumer data is associated to individuals and their households (not to segments), the LOCALīz platform can provide OOH operators with best-in-class metrics that map to the widest set of consumer connection points including advertiser CRM data sets, POS transactions, and multi-channel unduplicated reach/frequency/attribution measurements.

“I do think that over time all media will be digital, all digital will be addressable, and all addressable media

will be bought and sold programmatically.” Brian Lesser / GroupM CEO.

LOCALīz Product Brief 6

Step 1. Create GeoframesLOCALīz allows you to easily create a virtual boundary around each of your venues.

Any venue can be set up in minutes. Locate the address and then point-and-click around the perimeter.

Step 2. Set RecencyYou choose the lookback period.

Most mobile data suppliers build segments from long look-back periods and, worse yet, do not provide any recency metrics to you. With LOCALīzyou are in control.

Step 3. Build AudiencesOne click audience measurement.

Click on the “Create Audience” button and analytics are run on the collected devices in your geoframesagainst all of the measured consumer attributes.

Step 4. Extend AudiencesIncrease retargeting reach.

Extend audiences based on other mobile devices in the same household or add look-alikes based on the same addressable audience profile.

LOCALīz Product Brief 7

Step 5. Generate Audience ProfilesOne click later you can retrieve an audience profile for each of your venues.

LOCALīz Product Brief 8

Step 6. Publish AudiencesMobile exchanges are one click away.

Publish your audiences to your favorite DSP or Trading Desk where you can run your mobile ad retargeting campaigns.

Step 7. Add zBeaconsIncrease your device capture rate by 10X+ by deploying zBeacon sensors.

zBeacons are small, low-cost IOT sensors that capture mobile devices present in your venue on a continuous basis. Device IDs are streamed back to the LOCALīz platform allowing all of the same audience measurement and campaign activation functions to be leveraged at an even larger scale.

LOCALīz by Bulzī.Bulzī Media has been an innovator in the OOH market for over 10 years. LOCALīz is our latest and greatest.

LOCALīz®, zBeacon®, and Bulzī® are registered trademarks of Bulzi Media Inc. Visit us at www.bulzi.com