Optimize Your Investment Attraction And Retention Strategy…En 2010
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Optimize Your Investment Attraction and Retention Strategy Through Information and Social Media Applications Mastering approaches and Web 2.0 tools to place your region on the map What you will learn? Investment attraction requires economic development professionals to be efficient strategists and marketers at the same time. Knowing the tools to collect strategic information and avenues to promote on the web are essential. Putting your region in the minds of potential investors calls for an integrated and structured approach to marketing communications. In this seminar, you will learn: y The components of the practice of competitive intelligence y The tools needed in competitive intelligence gathering y How to systemically identify leads for investment attraction y The elements of an intelligence monitoring system for investment attraction y The importance of social media applications on the web y The essential Web 2.0 tools for economic development initiatives y Tips to efficiently manage the approach Who should attend? This seminar is for economic development professionals who wish to enhance their organization’s capacity to market their region in an efficient manner. Economic Development Officers – Marketing Directors – Site Selection Facilitators – Economists – Investment and Trade Officers – Communication Managers - Chamber of Commerce Representatives - City Representatives Why attend this seminar? Competing for potential investors in a region is challenging at the present time. Having and utilizing the right tools to get your region recognized is the key to marketing what can be offered to investors. By attending this seminar, you will be able to: y Use the information available to you to its full potential to get strategic value out of it for your organization and region. y Take advantage of the expertise of a seasoned team of instructors in the fields of economic development, investment attraction, site selection, competitive intelligence and social media marketing. y Benefit from up-to-date case studies y Take your toolbox with you: sources of information, templates and a manual to take your learning further y Unlimited support for one year after the training One-day seminar Information: Isabelle Poirier, (514) 276-1700 ext. 104 [email protected]
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Investment attraction requires economic development professionals to be efficient strategists and marketers at the same time. Knowing the tools to collect strategic information and avenues to promote on the web are essential. Putting your region in the minds of potential investors calls for an integrated and structured approach to marketing communications.
Transcript of Optimize Your Investment Attraction And Retention Strategy…En 2010
Optimize Your Investment Attraction and Retention Strategy Through Information and Social Media Applications Mastering approaches and Web 2.0 tools to place your region on the map
What you will learn?
Investment attraction requires economic development professionals to be efficient strategists and marketers at the same time. Knowing the tools to collect strategic information and avenues to promote on the web are essential. Putting your region in the minds of potential investors calls for an integrated and structured approach to marketingcommunications.
In this seminar, you will learn:
The components of the practice of competitive intelligence
The tools needed in competitive intelligence gathering
How to systemically identify leads for investment attraction
The elements of an intelligence monitoring system for investment attraction
The importance of social media applications on the web
The essential Web 2.0 tools for economic development initiatives
Tips to efficiently manage the approach
Who should attend?
This seminar is for economic development professionals who wish to enhance their organization’s capacity to market their region in an efficient manner.
Economic Development Officers – Marketing Directors – Site Selection Facilitators – Economists – Investment and Trade
Officers – Communication Managers - Chamber of Commerce Representatives - City Representatives
Why attend this seminar?
Competing for potential investors in a region is challenging at the present time. Having and utilizing the right tools to get your region recognized is the key to marketing what can be offered to investors.
By attending this seminar, you will be able to:
Use the information available to you to its full potential to get strategic value out of it for your organization and region.
Take advantage of the expertise of a seasoned team of instructors in the fields of economic development, investment attraction, site selection, competitive intelligence and social media marketing.
Benefit from up-to-date case studies
Take your toolbox with you: sources of information, templates and a manual to take your learning further
Unlimited support for one year after the training
One-day seminar Information: Isabelle Poirier, (514) 276-1700 ext. 104 [email protected]
