RETURN PATH MISSION:

MAKE YOU A HERO BY OPTIMIZING YOUR

EMAIL REVENUE

What do all marketers want?

Response = Revenue

But…you have a problem

Often your email doesn’t get delivered

In fact, 20% of all

email doesn’t get delivered to the inbox!

The end result

is this….

Low Response = Low Revenue

So what do I do?

You’ve got to get IN!

CAMPAIGN PREVIEW

MAILBOX MONITOR

REPUTATION MONITOR

BLACKLIST ALERT

Return Path Tools & Services

Insight into Deliverability

CAMPAIGN INSIGHT

RETURN PATH TOOL SUITE DASHBOARD

This is the first screen you would see upon login. It illustrates the overall email deliverability for all of your campaigns and benchmarks it against all Return Path clients. This screen also lets you know about ISP issues which may affect your campaign and provides a broad view of your email inbox deliverability.

CAMPAIGN PREVIEW

Find and fix email rendering delivery issues before you click send!

Do images display? Does it work in Lotus and AOL and Yahoo!?

Plus, spam filter check spots content issues

CAMPAIGN PREVIEW MAIN SCREEN The main screen is the list

of campaigns you have run through the Campaign Preview tool. To view how a campaign will render in the email clients, simply click on the link.

CAMPAIGN PREVIEW RENDERING SCREEN This is where you can view a

specific campaign to see what they will actually look like when deployed. You can select to view how your campaign will look like with Images Off, Images On, Preview Pane vertical, Preview Pane horizontal and even Mobile Device / PDA rendering.

If you click on a particular email client, you can see an up close view of exactly how your campaign will appear in that specific client. In the example below, the client is Hotmail.

You can also compare email clients side by side. In this case, we are comparing Hotmail with “images on” to Yahoo with “images on”.

CAMPAIGN PREVIEW CONTENT ASSESSMENT Based on the content of

your message, Campaign Preview will also enable you to see if your message will trigger any Spam Filters based on link integrity, reputation, HTML errors and spam words.

Based on the content of your message, Campaign Preview will also enable you to see if your message will pass the major Spam Filters including gateway, desktop and server level filters.

Track every time a user views the email you send.

Know which email clients are most often viewed and focus on those for the best possible rendering.

By using pixel images, capture information regardless of any action being taken other than opening an email.

CAMPAIGN INSIGHT

CAMPAIGN INSIGHT Optimize your

email by tracking which platforms and email clients your subscribers use to read your email. Also provides insight into the growing use of mobile devices.

MAILBOX MONITOR

Shows you where the email went: inbox, bulk or missing

Covers more than 130 top domains in U.S., EU, CA, Latin America and APAC

Easy seedlistimplementation

Diagnostics for complaints, infrastructure, authentication and more

MAILBOX MONITOR HOME SCREEN The Mailbox Monitor home screen gives you deliverability statistics by campaign and can be segmented by domain, sending IP, ISPs and/or time range. If you click on a campaign in the list below, it will give you a breakdown of your deliverability by ISP.

MAILBOX MONITOR ISP BREAKDOWN This screen clearly

shows you exactly where you’re having deliverability issues and which ISPs are not letting you through to the inbox. You can also learn how that is affecting your campaign success and metrics.

MAILBOX MONITOR CAMPAIGN DIAGNOSTICS Here you can find out exactly where and why you are having deliverability issues and work to rectify and prevent them from occurring in the future.

MAILBOX MONITOR REPORTS Assess delivery improvement over time and by ISP with graphical representation within this module.

REPUTATION MONITOR

See how ISPs view your sender reputation

Look at more than 60 quantitative indicators and qualitative aspects of your email program

Get data to make meaningful changes that will improve your long-term deliverability

REPUTATION MONITOR The #1 cause of deliverability issues is your email reputation. Learn where you stand in the email world and find out why your IP addresses have a poor reputation.

REPUTATION MONITOR Find out your Sender Score!

Like a credit score, a Sender Score is an indication of the trustworthiness of an email source. Return Path's Sender Score reputation rank provides access to data that ISPs and other email receivers can use to determine whether to accept or reject email. Your Sender Score will tell you the most important things you need to change about your email program in order to improve your delivery rates.

BLACKLIST ALERT

Know immediately if your IP addresses are added to the most important blacklists

Customize your email alerts by how important the blacklist is to deliverability

BLACKLIST ALERT Return Path monitors all of the most important blacklists for you every single day. You are also able to set up automated alerts .

How Else Do We Nurture Senders?

Deliverability essentials

List quality and data collection

Complaint management

Infrastructure acquisition

Conversion

Engagement and retention

Win back strategies

PROFESSIONAL SERVICES

Email Deliverability and Response Consulting

Determines deliverability for 80% of mailboxes

Operated by the world’s top 20 ISPs

Queried more than five billion times per day

Reduced filtering risk

Increased deliverability at more than 1.8 billion email boxes

Used by Hotmail, Yahoo and many more!

CERTIFICATION PROGRAM

High Standards for Senders. Big Benefits for Email Programs.

RETURN PATH WATCHES OUT

FOR YOU

Dedicated account managerReturn Path team of

email experts Extensive learning

center with deliverability resourcesExecutive sponsorship

THANK YOU!