OPTIMIZE PRODUCT LISTINGS FOR AMAZON€¦ · Amazon Product Discoverability 07 Sales Performance...

OPTIMIZE PRODUCT LISTINGS FOR AMAZON

SunTec Web Services Pvt. Ltd.

© 2015 SunTec Web Services Pvt. Ltd. All rights reserved. [email protected]

Amazon Listing Optimization

Amazon is now the

largest online

store in the world.

3X as many buyers

search for products

to buy on Amazon,

rather than Google.

01


A9: Amazon’s Product Search Algorithm

“Our work starts long before a customer types a query.

We’ve been analyzing data, observing past traffic patterns,

and indexing the text describing every product in our catalog

before the customer has even decided to search.”

Amazon

“Once we determine which items are good matches to the

customer’s query, our ranking algorithms score them to

present the most relevant results to the user.”

Amazon

02


03

Amazon vs. Google

Google says, “What results most accurately answer the searcher’s query?”

Amazon says, “What products is the searcher most likely to buy?”

Amazon’s top goal in everything they do is always maximize Revenue

Per Customer (RPC)

Amazon tracks every action that a customer takes on Amazon, right

down to where their mouse hovers on the page

The A9 algorithm exists to connect the data tracked in #2 to the goal

stated in #1


How to optimize your product listing

on the Amazon Marketplace?

04


Amazon Search Term Optimization

05

Amazon allows five fields of 50 characters

to leverage for search terms.

Start with keywords that promote your

product and brand.

Ignore abbreviations

Separate terms with a space

Make sure to enter terms in the most logical

order of what people would typically search for


Amazon Title Optimization

06A

Lead the title with the brand name

Use commas to separate data elements

The customer should be 100% confident in

making a purchase based entirely on the title alone

Optimal title lengths are typically between 80 – 250

characters but vary based on category and can be up to 500 characters

Title length requirements now differ by category in Amazon. For

example, Amazon suppresses products with titles longer than 80

characters in the apparel category.


Amazon Title Optimization

06B

Title General Flow:

Brand + Style + Product Type + Material + Keyword + Branded Color + Color


Amazon Product Discoverability

07

Sales Performance History

Relevance of Product Content

Product Reviews

Search Keywords

Product Images

Fulfillment Method

Landed Price

Inventory Quantity

Sponsored Products

You need to optimize for product discoverability in order to increase

traffic to your listings.

Amazon Discoverability Factors include:


Amazon SERP Rankings

08

Sales performance history Relevance of product content

Reviews also play a big part in

Amazon SERP rankings

Amazon SERP rankings include:

The reviews are what drive conversion and conversion is what

drives sales history, therefore increasing your SERP ranking!


Amazon Parent/Child Variations

09

Increase your child SKU visibility by

grouping product listings together

as parent/child variations.

This is because the bestselling

ASIN that shows up on the SERP

can then pull up other related

ASINs that otherwise would not

have been discovered.

* Parent content is what shows up in the categories for Clothing, Accessories

& Luggage, Sporting Goods and Beauty – for every other category it is the

actual child content that shows up in the SERP results.


Leverage Our Amazon Product Listing Optimization Services

10

If you want success on Amazon, you need to understand how Amazon’s Search

Algorithm works. The Amazon product management team at SunTec precisely

does that!

We help online retailers not only to optimize their product content to increase

visibility, but also gain in Amazon ranks and delivers search results.

Manage optimized

product listings for

150+ Amazon Stores

Highly-experienced

Amazon Marketplace

management team

Use most up-to-date tools like

ChannelAdvisor, Linnworks, SellerCloud

for multi-channel feed management

Outstanding

infrastructure

Follow Amazon

guidelines and

standards


Thank You

11

SunTec Web Services Pvt. Ltd.

Floor 3, Vardhman Times Plaza

Plot 13, DDA Community Centre

Road 44, Pitampura

New Delhi - 110 034, INDIA

E-mail: [email protected]

Phone: +91 11 4264 4425

+91 11 4264 4426

+91 11 4264 4427

+91 11 4264 4428

+91 11 4264 4429

Fax (India): +91 11 4264 4430

CONTACT US


mailto:[email protected]

mailto:[email protected]

OPTIMIZE PRODUCT LISTINGS FOR AMAZON€¦ · Amazon Product Discoverability 07 Sales Performance...

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