OPTIMIZATION CONVERSION RATE · 2017-10-15 · CONVERSION RATE OPTIMIZATION W W W . P E R Z O N A L...
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CONVERSION RATE OPTIMIZATION W W W . P E R Z O N A L I Z A T I O N . C O M
Transcript of OPTIMIZATION CONVERSION RATE · 2017-10-15 · CONVERSION RATE OPTIMIZATION W W W . P E R Z O N A L...
CONVERSION RATE OPTIMIZATION
W W W . P E R Z O N A L I Z A T I O N . C O M
WHEN SHOULD YOU CONSIDER CRO?
Once your eCommerce website starts attracting regular visitors, you should focus on Conversion Rate Optimization
Personalized Advertising1
WHAT CAN YOU DO TO ENSURE OPTIMIZED CONVERSION? Email Marketing Campaigns2
A/B testing3
Some of the ways in which you could ensure CRO are –
PERSONALIZED ADVERTISING IS IMPORTANT BECAUSE
Y O U A R E C A T E R I N G T O A P O O L O F D I V E R S E C U S T O M E R S W I T H D I V E R S E N E E D S A N D P R E F E R E N C E S .
WHAT DOES PERSONALIZED ADVERTISING DO?
Personalized ads increase the likelihood that your prospective customers will click on them, and few of them will eventually convert into a paying customer.
It follows a one-on-one interaction
model, making it personal
It is the most powerful medium to
nurture leads
It can be highly personalized
WHY ARE EMAILS CONSIDERED AS A
POWERFUL MEDIUM?
W H A T W A Y S C A N Y O U U S E E M A I L S T O I N C R E A S E C O N V E R S I O N ?
By introducing prospects to your eCommerce site By utilizing social proof to build trust and credibility By constantly engaging with your existing customers through offers and discountsBy thanking them for their association with your eCommerce store.
This is the place where a website
visitor becomes a prospect, a prospect
becomes a lead, and eventually, a lead
becomes your customer.
WHY ARE LANDING
PAGES IMPORTANT?
A/B testing is one way to evaluate how your website is performing in terms of conversion.
HOW CAN YOU ENSURE THAT YOUR LANDING PAGES ARE
EFFECTIVE FOR CONVERSION?
WHAT IS A/B
TESTING?
A/B testing is basically comparing two versions of the same web page to evaluate which one performs better.
HOW IS A/B TESTING DONE?Through A/B Testing, you show two different variants of the website to the same visitors at the same time, and the one which gives a better conversion, wins.
CRO IS IMPORTANT!A well implemented CRO strategy means better ROI, cost
effectiveness and getting the right customers for your eCommerce website.
T H A N K Y O U
L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ?
D I S C O V E R
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