Optimization by translation

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    29-Aug-2014
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Understanding your customers current search satisfaction. Steps to optimize content for search engine discover.

Transcript of Optimization by translation

  • Search engine optimization
    From Wikipedia, the free encyclopedia
    the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
    Optimization
    Keyword
    From Wikipedia, the free encyclopedia
    a term used to retrieve documents in an information system such as a catalog or a search engine
    by Translation
    Synonym
    From Wikipedia, the free encyclopedia
    different words with identical or very similar meanings. Words that are synonyms are said to be synonymous, and the state of being a synonym is called synonymy. The word comes from Ancient Greek syn () ("with") and onoma () ("name"). The words car and automobile are synonyms. Similarly, if we talk about a long time or an extended time, long and extended become synonyms. In the figurative sense, two words are often said to be synonymous if they have the same connotation
    Search phrase
    From Wikipedia, the free encyclopedia
    is a type of full text search that matches only those documents that contain a specified phrase, such as "Wikipedia, the free encyclopedia."
  • What are you talking about?
    Respond
    Listen
    Translate
  • Translate to Customer SpeakThe Search Phrase
    Identify Content Gaps
    Finding unanswered questions
    Translation
    Customer to Writer
    Keyword Relevancy
    Identify the content relevancy
    Translation
    Writer to Customer
    The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~Mark Twain
  • Dealing with Synonyms
    Pros
    Increase discoverability
    Con
    Confusing
    Dilutes search ranking
    Increases Density (3% 6%)
    tuh-mey-toh
    VS
    Tuh-mah-toh
    How do I identify the synonyms? What do I do about them?
  • ~ Google Function
  • Removing unrelated keywords
  • Adwords and Synonyms
  • Synonyms What now?
    Possible actions
    Meta tags
    Keeps density down
    Avoids confusion
    Blog post for each variation
    Use AKA mentions
    Last resort
    Assimilate
  • Q
    A
    Filling the content gap
    Translating from customertowriter
    Identify the question
    Investigate synonyms
    Identify search phrases
    Find the answer
    Search for response
    Create or promote
  • Fun with Adwords
    Competition :
    The number of advertisers bidding on each keyword relative to all keywords across Google.
    Local Monthly Searches: The 12-month average number of user queries for the specified keyword of the specified country or language.
    Global Monthly Searches:The approximate 12-month average of user queries for the keyword on Google.com and the Google Search Network cross country and language.
    Local Search Trends:
    The keyword's fluctuation in traffic over the past 12 months. This statistic is specific to your targeted country and language.
  • Filling the content gap - Google
    Content Exists
    Content is mine
    Content is NOT mine
    Verify Keywords
    Feel cool
    Promote
    Build Relationships
  • Filling the content gap - Vancouver
    Content does NOT exist
    Decide where the content will go
    Verify keywords to include
    Decide who will create the content
  • Filling the content gap process
  • A
    Q
    Make keywords relevant
    Translating from writertocustomer
    What question am I answering
    Get specific
    Create keywords
    Create search phrases
    Find the question
    Find translation
    Apply and optimize
  • Make keywords relevant
    Language = Writer
    Write down a list of keywords YOU think described your content.
    Come up with some possible search phrases
    Keywords
    Coke
    Ham
    How to
    Phrase
    How to make coke ham
  • Make keywords relevant
  • Keyword for Relevancy Process