Optimism: Icograda Design Week in Brisbane

OPTIMISMICOGRADADESIGNWEEK BRISBANE2010

PARTNERSHIP OPPORTUNITIES

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JOIN ICOGRADA AND AGDA IN EXPLORING THE VALUE OF COMMUNICATION DESIGN TO BUSINESS PERFORMANCEAND ECONOMY.

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Brisbane, Australia’s third largest city and capital of the state of Queensland, is one of the major business hubs in the Asia-Pacific. Most Australian corporations, as well as numerous international companies, have offices in Brisbane while numerous high technology and creative businesses are located in and around the city.

Optimism: Icograda Design Week Brisbane 2010 will be hosted under the patronage of the Premier of Queensland and Minister for the Arts, Anna Bligh from 11–17 October 2010.

The main venue for the event will be the Brisbane Convention and Exhibition Centre, located in the South Bank precinct across the river from Brisbane’s vibrant city centre. The opening reception for VIP guests and delegates will be hosted at the Gallery of Modern Art, Queensland Art Gallery, Brisbane’s premier visual arts institution and a leading art museum nationally.

designweekbrisbane.com

BRISBANE QUEENSLAND AUSTRALIA

FAST FACTS• Queensland’s creative industries

are worth $3.4 billion per year to the economy and generate over $1.1 billion/year in exports.

• The Queensland Government’s Design Integration Program titled Ulysses aims to make Queensland businesses internationally competitive and sustainable through design.

• Optimism: Icograda Design Week in Brisbane 2010 will build on AGDA’s established national conference and biennial awards programme with a built in audience of 450.

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OPTIMISMto expect the best possible

outcome; the belief that good will

ultimately triumph

Through the theme of ‘Optimism’, Icograda Design Week Brisbane will promote dialogue on issues shaping the nature and relevance of communication design today.

‘Optimism’ will recognise the valuable contribution designers make to delivering benefits and results for business, community and culture. It will showcase businesses that embrace the power of good design to gain a competitive edge. Optimism: Icograda Design Week Brisbane 2010 will provide a platform for conversation regarding design-led thinking and consciousness for a changing world.

Optimism 2010 aims to inspire, challenge and engage. To provoke thinking. Create change.

International conference Expected to attract 700 design professionals, including business and policy leaders, CEOs and executives from Australia and the Asia-Pacific region.

Design Trade FairDiscover the latest products and services from manufacturers, retailers and event partners.

Icograda Regional MeetingIcograda Members and invited stakeholders will exchange information on the state of design policy and promotion.


ICOGRADA DESIGN WEEK BRISBANE 2010

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GOLD PARTNER EUR AUD

Join Icograda and AGDA in presenting the event 23,000 40,000

You’ll have exclusive co-branding opportunities throughout.

PRESENTING PARTNERS

Silver – limit of 3 11,500 20,000

Bronze – limit of 5 6,000 10,000

NETWORKING AND NOURISHMENT

Lunch (per day) 8,000 12,500

Refreshment break (per break) 2,500 3,750

MAKING IT HAPPEN

Design 16,250 25,000

Audiovisual 9,750 15,000

Public transportation sponsor 4,875 7,500

Fund a volunteer (per person) 1,625 2,500

OPENING RECEPTION

Make the first impression with our international delegates 23,000 40,000

SHARE YOUR NEWS

Full page ad in event programme 2,500 3,750

Distribute a piece to all Design Week delegates 1,000 1,500

Banner advertising in electronic newsletter priced by request

DESIGN TRADE FAIR

Set up a booth and display your expertise

Standard 3x3m space 1,370 2,000

REWARD THE PEOPLE WHO MATTER

Invite your clients or reward your employees priced by request

Purchase 5+ conference passes with a sponsorship opportunity

and we’ll tailor your experience at the event.

If you are interested in opportunities that are not listed here, let us

know and we’ll work with you to create a package that works for all.

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PARTNERSHIP OPPORTUNITIES

PARTNERSHIP BENEFITS

Icograda Design Week provides a professional, educational environment conducive to learning and doing business.

Affiliation Icograda is the world body for professional communication design.

Our members include professional associations, promotional bodies, education institutions, government agencies and design publications.

High visibilityIcograda Design Week provides exceptional visibility for firms interested in networking with decision makers. Meet face-to-face with professionals working in the design industry.

ValueSupporting an Icograda event is a cost-effective way to target key decision makers and encourage customer loyalty. One piece of new business can more than cover the cost of your sponsorship.

POSITION YOUR FIRM AS A LEADER

GOLD PARTNER • • 1 • • 3 • 5

PRESENTING PARTNERS

Silver • 1 • • 2 • 2

Bronze • 1/2 • • 1 • 1

NETWORKING AND

NOURISHMENT

Lunch • 1/2 • • •Refreshment break • 1/2 •

MAKING IT HAPPEN

Design • • 1 • • 2 • 4

Audiovisual • • 1 • • 1 • 3

Public transportation sponsor • 1/2 • • • 1

Volunteer • listing listing

OPENING RECEPTION

Welcome reception at GoMA • • 1 • • 3 • 5

DESIGN TRADE FAIR listing * • 1

* All Design Trade Fair exhibitors will be listed with links to their website.


ABOUT THE ORGANISERS

AGDA

AGDA (Australian Graphic Design Association) is the peak national organisation representing the graphic design industry.

It was founded in 1988 to facilitate the advancement of design as a professional, strategic and cultural force.

With more than 2 600 members distributed throughout the creative, visual communication, applied design and technology sectors, it is dedicated to increasing the awareness, value and importance of design through an interrelated program of state, national and international activities in education, advocacy and professional development. Many of these activities are promoted to the wider public and business communities.

AGDA’s goal is the establishment of fair and productive working relationships between graphic designers and their clients by providing designers with the tools and information to manage their professional careers.

www.agda.com.au

ICOGRADA

Icograda (the International Council of Graphic Design Associations) is the world body for professional communication design and is a partner of the International Design Alliance (IDA).

Founded in 1963, it is a voluntary assembly of organisations concerned with graphic design, visual communication, design management, promotion, education, research and journalism. Icograda promotes communication designers’ vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide.

Mission, vision and values The vision, mission and core values of the Council are collectively embodied in the statement ‘leading creatively’ and manifested through its members’ diverse activities to use design as a medium for progressive change.

Defining the professionCommunication design is an intellectual, technical and creative activity concerned not simply with the production of images but with the analysis, organisation and methods of presentation of visual solutions to communication problems.

International affiliationsIcograda maintains consultative status with UNESCO, UNIDO and WIPO. Icograda is a member of IFRRO and is in liaison with technical committees of ISO.

www.icograda.org


icograda.org trafficIcograda’s website receives traffic from

more than 100 countries internationally.

Top 10 countries (January 2010)

1. United States 2. Canada 3. China 4. Mexico 5. Brazil 6. Australia 7. United Kingdom 8. Italy 9. Spain 10. Argentina

BY THE NUMBERS

ICOGRADA DESIGN WEEK/CONGRESS Design Weeks attract an average

audience of 500–750 delegates

from more than 20 countries.

Recent events # delegates

Beijing, China (Oct 09) 1750

Doha, Qatar (Feb 09) 500

Torino, Italy (Oct 08) 500

Daegu, Korea (Jul 08) 750

La Habana, Cuba (Oct 07) 500

Mumbai, India (Jan 07) 1250

Seattle, USA (Jul 06) 500

ICOGRADA MEMBERSIcograda Member organisations are

found in 67 countries and regions

around the globe.

Top professional # membersorganisations

1. RGD (CAN) 3000

2. AGDA (AUS) 2600

3. BNO (NEL) 2500

4. JAGDA (JAP) 2300

5. SEGD (US) 1600

6. GDC (CAN) 1300

7. UCDA (US) 1000

8. GRAFILL (NOR) 1000

9. GRAFIA (FIN) 800

CONTACT

Since 1982, Congrex has

been instrumental in bringing

people together and bridging

the gap across cultural,

linguistic and geographic

borders. When delivering

excellence in meetings

management we work in

partnership with our clients.

CONGREX HOLLAND BV

PO Box 302

1000 AH Amsterdam

The Netherlands

T +31 20 50 40 200

F +31 20 50 40 225

E [email protected]

AGDA

Rita Siow

Executive Director

PO Box 816

Unley SA 5061 Australia

T + 61 8 8411 3888

F + 61 8 8276 8003

E [email protected]


Optimism: Icograda Design Week in Brisbane

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