A/B testing for Android Apps

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Objective

Understand user behaviour – Analyze what the users are clicking on and what features are never used by them.

Detect navigation pattern – Find out navigation patterns to determine entry and exit points for each of the workflows.

Increase conversion rate – Redesign your app based on user behaviour and navigation pattern to increase conversion rate.

Key Features

With A/B testing, you can analyze user behaviour and boost your conversion rates. You can test which feature works best for your users! Here is how:

Set up unlimited Apps and experimentsTest up to 10 variations for each experiment in parallelSetup a goal easily with one line of codeControl variations over the air and see results real-timeSet up variations specific to Android Version as well as Screen

size

Easy Setup Setup Experiments (10 min):

Create different variations for each feature based on screen size or OS version.

Control the percentage of users per variation. Turn any variation on/off without any software updates. Set up Heat maps for each variation

Integrate Our SDK (10-15 min): Download our jar library Insert your unique API key (you will see it when you setup app in step 1)

Deploy and Test (15 min): Check the goals/conversions achieved by each Check what works best for your business by comparing results Turn off non productive variations

Simple to integrate: Better quality product: Variety of tests:

A/B tests Multivariate Tests Heat maps Navigational Flowchart Consumer Survey

Ready to use IdeasFits within Budget

Why Optimimo

Our Founder

Founder, SocialAppsHQ

Passout from Stanford in 2005

Past experiences:•Head, Real Estate Group at DataSphere Technologies•Product Manager at DataSphere Technologies•Product Manager at Amazon •Research Engineer at C-Dot

Thank You

ptimimo

For more information, Give us a visit at http://www.optimimo.com