Optimaal je Google Analytics Account inrichten
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Optimale inrichtingGoogle AnalyticsAndre Scholten, Web Analytics Consultant
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André Scholten
http://andrescholten.nl
http://twitter.com/AndreScholten
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Agenda
Scripts
Inrichting Google Analytics
Google Analytics + Tools
Q&A (mag ook tussendoor)
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De basiskaal
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-12345-1");
???
pageTracker._trackPageview();
} catch(err) {}
</script>
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Meting incompleet
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Script aanvullenUitgaande links
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Script aanvullenDownloads
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Script aanvullenDe javascriptlozen
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Script aanvullenTijdmeting
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Script aanvullenGoogle Image Search
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Script vervangenAsynchronous
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Campagne tagging
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Campagne tagging
http://www.winkel.nl/
?utm_source=affiliate
&utm_medium=cpl
&utm_campaign=affiliate-45612
&utm_content=tekstlink
&utm_term=zoekwoord
&utm_nooverride=0
http://www.winkel.nl/
?utm_source=nieuwsbrief
&utm_medium=email
&utm_campaign=nieuwsbrief-jan
&utm_content=artikel3
&utm_nooverride=1
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Campagne taggingStijlgids
email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing
cpc / cpl / cpa / cps / cpm
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Profielen
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Profielen
Meetscript Profiel 1
Profiel 2Filter
Profiel 3Filter
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ProfielenOngefilterd
Meetscript Ongefilterd
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Referrals bewaren
http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl
&utm_campaign=affiliate-45612&utm_content=tekstlink
Affiliate
www.fiets.nlwww.winkel.nl
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Referrals bewaren
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Referrals bewarenExtra’s
Van alle campagnes verwijzende sites bekijken
Affiliates die adverteren in Google monitoren
Sitelinks analyseren
Zoekgebied analyse (in NL of alle resultaten)
Verwijzende URLs rapport ipv verwijzende domeinen
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SEO Rankings
Meer info, google: “seo rankings meten”
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IP filters
212.178.115.202
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Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek
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Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek
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Mail filter
Meer info, google: “webmail analytics”
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Profielen
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Tools
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Better GA
1. Auto Access Your Google Analytics Account
2. Auto Expand Navigation For Google Analytics
3. gaDeAnalyse (textbox size)
1. Add Search to Google Analytics Keyword Reports
2. Change Menu Item Defaults For Google Analytics
3. Cleaner Profile Switching
4. Export To Google Docs from Google Analytics
5. Google Analytics Absolute Conversion
6. Google Analytics Full Screen Reports
7. Add Profile Settings Link to Google Analytics
8. Google Analytics Advanced Date Selection
9. GA Quick Content Search
10. Google Analytics Row Limit Link
11. Google Analytics Table Sorting
12. Google Insights For Analytics
13. Social Media Metrics
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Live HTTP Headers
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Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
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Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
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Copy Goals
29 vakjes/vinkjes per doel
X20
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Data Feed Query Explorer
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Excellent Analytics
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Overig
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