Optiaxis case study
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Transcript of Optiaxis case study
![Page 1: Optiaxis case study](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b5ea674a795963318b45c5/html5/thumbnails/1.jpg)
OptiaxisCase Study
/Optiaxis /Optiaxis
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Start of Campaign#MissionOfBetterVisionFree Eye Check-up Camp
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Aim
To create brand image of Optiaxis Brand by educating people about the Public Service Activity being done by co. on the occasion of Children’s Day in Bal Mela of Navjyoti India Foundation.
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Strategy To engage visitors on facebook and twitter with the help of
campaign of #MissionOfBetterVision
To support the cause of Optiaxis, they just need to share the graphic we updated on our cover photo on facebook and tweeted on twitter “Share to Support”
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First Step
Calling the Target Audience
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Creating Curiosity with Graphics As much as people share the cover pic & participate in
#MissionOfBetterCampaign on fb & twitter….image below keeps getting completed
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Initial Response
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Second Step
Boosting Interaction
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Boosting Interaction As there wasn’t much follower on Optiaxis facebook & twitter
page. We decide to start a contest of #MissionOfBetterVision on twitter.
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Contest Started Working Out…
Exposure2,560,465
Tweets2,731
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Contest Working Out
Exposure3,238,027
Tweets4,650
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Response Just Got Bigger
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And It Started Trending
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Graphs Touching Seventh Sky
Exposure3,250,242
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Tweets4,748
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Third Step
Acknowledging Support
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Brand Image Created & Mission Completed
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@ “Bal Mela” Event
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From the Event >>>>
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(left) Mr. Sant Sewak Singh (Optiaxis Founder) with Dr. Kiran Bedi (Gen. Sec. of Navjyoti India Foundation)
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Overview
No. of followers increased : 150 No. of Likes Increased : 272 No. of Free Eye Check-Ups : 200+ Tweets During Campaign : 4,728 Reach of Campaign : 3,250,242
This campaign really helped to create brand image andbringing constant interaction & followers on its social pages.
Thank You
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