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    southern clay products, inc. | A rockwood specialties, inc. company

    associative thickeners for aqueous systems

    OPTIFLO

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    OPTIFLO Polymeric Thickeners

    HEAT, HEUR, and HASE

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    For the better hal o the last century,

    Southern Clay Products, Inc. has strived

    to achieve higher levels o customer

    satisaction, broaden our product line and

    reach more areas internationally. We take

    pride in oering the highest quality

    specialty additives available and willcontinue to do so into the uture.

    It was in the late 1940s that Southern Clay Products, Inc.

    was ounded in Gonzales, Texas. In the early days o our

    company we were comprised o miners and suppliers o

    nely milled products rom local reserves. Over the years,

    we were able to transorm rom a mining company into

    a specialty chemical company and were able to achieve

    global recognition in all major world areas.

    We later became part o the Rockwood Specialties Inc.

    team located in Princeton, New Jersey in 2000. Their

    commercial and nancial support enabled Southern Clay

    Products, Inc. to strengthen our position internationally.

    With the December 2005 acquisition o Sd-Chemies

    rheological additives and carbonless developers businesses

    by Rockwood Holdings, Inc, which includes both Southern

    Clay Products, Inc. and Rockwood Additives Limited, we arenow positioned to reach or the next level o success and

    gain a stronger market hold in the years to come.

    Both Southern Clay Products, Inc. and Sd-Chemie had

    managed to reach major world markets, achieved high

    levels o customer satisaction, continued research in a vast

    number o technological areas, and developed and intro-

    duced numerous new products as the companies strived to

    be the best in their respective markets.

    With both companies being incorporated into one, the

    new Southern Clay Products, Inc. will not only continue toperorm as we have in the past, but we will now do so with

    greater eciency. We will do this by oering our custom-

    ers a wider range o products, continuing to expand our

    position in the international market and by improving both

    our technology and production capabilities.

    S O U T H E R N C L A Y P R O D U C T S , I N C : A N I N T R O D U C T I O N

    GONZALES

    LOUISVILLE

    WIDNESMOOSBURG

    SINGAPORE

    AUSTIN

    EXECUTIVE OFFICES/DIVISIONAL HEADQUARTERS SALES & OPERATIONS SALES

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    O P T I F L O A D D I T I v E P R O P E R T I E S & C H A R A C T E R I S T I C S

    OPTIFLO HEAT (Hydrophobic Ethoxylated

    Aminoplast Technology) Polymers

    Nonionic and emulsier-ree

    Low odor

    Water clear

    Products to meet all shear ranges

    Creates excellent brush drag

    Reduce spatter

    Do not aect acceptance o tint pastes

    Pseudoplastic/thixotropic behavior to prevent settling

    OPTIFLO HEUR (Hydrophobic Ethoxylated

    Urethane) Polymers

    Nonionic and emulsier-ree

    Typical HEUR odor and clarity

    Designed or high shear viscosity range or EVA, Vinyl

    Acrylic, and low responsive systems

    Suitable or exterior coatings

    OPTIFLO HASE (Hydrophobic Alkali Soluble

    Emulsion) Polymers

    Low viscosity emulsionTypical HASE odor

    Exceptional Stormer and low shear development

    Excellent thickener or interior paints

    The OPTIFLO amily o thickeners has been designed to oer ormulators broad

    ormulating latitude in paints, coatings, inks, sealants, caulks, and adhesives while

    solving many o the problems oten encountered with conventional urethane based

    thickeners. OPTIFLO products impart excellent fow and leveling, high lm build,

    excellent stability, and unsurpassed resistance to blister, spatter, and syneresis when

    used with a broad variety o latex binders including large and small particle size acryl-

    ics, vinyl acrylics, styrene acrylics, and ethylene vinyl acetates (EVAs). While the use

    o OPTIFLO thickeners can eliminate or reduce the need or cellulosics, OPTIFLO

    products are more compatible with cellulosics than urethane based thickeners leading

    to reduced paint syneresis and curtain sagging.

    Increase resistance (to water, alcohol, liquid cleansers, etc.)

    Improve barrier eects

    Improve viscosity stability with universal tinting pastes

    Increase stability with respect to pH fuctuations

    No syneresis

    Improve storage stability

    No reduction in gloss

    Haze-ree

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    Structure o OPTIFLO Associative Thickeners

    OPTIFLO is a water-soluble, associative polymer thickener,

    which consists primarily o water-soluble polyethylene

    glycol onto which a ew non-water soluble (hydrophobic)

    molecules have been added via a patented aminoplast link-

    age. In aqueous solutions, these hydrophobic molecules

    either group together to orm micelles or associate with

    other hydrophobic components, such as latex particles.

    The long polyethylene oxide backbone remains dissolved

    in water, where it links micelles and latex particles into a

    network, which raises viscosity. The greater number o

    nely divided latex particles present that can associate

    with the hydrophobic modules, the greater the thickening

    eect. Hence the term associative thickening.

    OPTIFLO HV80 consists o a HASE or acrylic backbone

    which also thickens by means o association, but requires

    neutralization to solubilize the acrylic backbone.

    How It Works

    When the interactions described above orm a three-

    dimensional network, associative thickeners greatly

    increase viscosity, especially under high-shear conditions.

    This strengthens the internal structure and thickens the

    materials to a honey-like consistency. The number and

    chemical nature o the hydrophobic groups in the thickener

    molecule determine whether the increase in viscosity will

    produce Newtonian or thixotropic / pseudoplastic behavior.

    Unlike systems utilizing laminar silicates to produce

    thixotropic behavior, systems thickened with OPTIFLO

    additives have no yield point, which will ensure superior

    paint fow and leveling ollowing application.

    M E C H A N I S M S O F A C T I O N

    Shear Rate >

    Viscosity

    >

    Brush drag = Reduced spattering

    OPTIFLO Additives

    Laminar Silicates

    Flow curve o systems thickened with OPTIFLO additives

    Associative thickening mechanism

    - Hydrophobic Molecules - Latex Particles

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    OPTIFLO Additives in Formulations

    Standard Products Rheology Actives [%] Dissolved In Comments

    OPTIFLO L100 Highly Newtonian 20 Water HEAT / No VOCs

    OPTIFLO M2600 Slightly Pseudoplastic 25 Water / DB* HEUR

    OPTIFLO H370 Pseudoplastic / Thixotropic 20 Water / DB* HEAT

    OPTIFLO H400 Pseudoplastic / Thixotropic 20 Water / DB* HEAT

    OPTIFLO H500 Pseudoplastic / Thixotropic 17.5 Water / DB* HEAT

    OPTIFLO H600 Pseudoplastic / Thixotropic 17.5 Water / DB* HEAT

    OPTIFLO HV80 Highly Pseudoplastic 30 Water HASE

    Specialties

    OPTIFLO M2600-VF Pseudoplastic / Thixotropic 20 Water HEUR / No VOCs

    OPTIFLO H370-VF Pseudoplastic / Thixotropic 17.5 Water HEAT / No VOCs

    OPTIFLO TVS-VF Pseudoplastic / Thixotropic 12.5 Water HEAT / No VOCs

    OPTIFLO TVS Pseudoplastic / Thixotropic 17.5 Water / DB* HEAT

    *DB - diethylene glycol mono-butyl ether

    Shear rate >

    Viscosity>

    OPTIFLO HOPTIFLO MOPTIFLO LUnthickened resin

    Flow Curve

    OPTIFLO Additives in FormulationsThree basic types o OPTIFLO products are available:OPTIFLO L, M and H

    The thickening behavior o OPTIFLO L products islargely Newtonian.

    The thickening behavior o OPTIFLO M products isslightly psuedoplastic.

    OPTIFLO H products, on the other hand, are verypseudoplastic.

    Regardless o grade, all OPTIFLO products have excellentthickening properties, particularly at high shear rates.

    O P T I F L O A D D I T I v E S I N F O R M U L A T I O N S

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    O P T I F L O A D D I T I v E A P P L I C A T I O N g U I D E

    APPLICATION

    GUIDE

    OPTIFLO ADDITIVES

    Standard Products Specialty Products

    = Recommended= Suitable

    L100 M2600 H370 H400 H500 H600 M2600-VF H370-VF TVS-VF TVS

    Industrial paints

    Wood lacquers a. varnishes

    Furniture nishes

    UV-curing parquetvarnishes

    Paints or artists

    Latex paints

    Pigment pastes

    Metallic nishes

    Printing inksLatex plasters

    Colored sandstone plasters

    Special applications

    Adhesives

    Textile auxiliaries

    Textile dyes

    Window paints

    Viscous Properties

    Use OPTIFLO additives whenever you need eective

    brush drag. OPTIFLO additives increase viscosity, which

    primarily serves to improve spatter resistance. Because

    OPTIFLO additives have no yield point, they generate

    superior leveling characteristics in paints.

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    OPTIFLO HV80 in a Satin VAE ormulation with 3% universal colorant showing an elimination ocolor foat vs a competitive HASE thickener.

    Phthalo Blue Red Iron Oxide Lamp Black

    Applying paints using a brush or roller places special

    demands on the rheology o coating systems, particularly

    with water-based paints.

    This is especially true or decorative applications, where

    products are applied primarily by brush or roller. Unlike

    other methods, such as spraying, pouring or dipping, this

    type o manual application requires paint to have certain

    unique rheological properties. The reduction o viscosity

    under shear needs to be infuenced and kept within certain

    limits. Otherwise, the paint will lack the inner tenacity at

    high-shear conditions which will result in extremely thin

    coatings. Consequently, the paint coverage will be either

    poor or insucient, potentially requiring numerous coats.

    Due to the chemical structure, rheological additives

    such as laminar silicates have very little aect on this

    phenomenon. As a result, they are only eective under

    low-shear conditions, which consequently lend to the

    paints thixotropic and/or pseudoplastic properties.

    The result is a necessity or a dierent approach to

    elevate the viscosity at high shear rates (typically in the

    range o 10,000 s-1).

    Associative thickeners designed to achieve brush drag in

    aqueous mediums have the ability to orm bonds (associ-

    ations) with binder particles, pigments, llers or even with

    themselves. The network that results rom these links is

    stable even in high shear conditions, thereby generating

    eective brush drag.

    Forming a homogenous network within the paint and

    within the paint lm ater application will quickly make the

    dried coating water resistant.

    U S E I N D E C O R A T I v E S Y S T E M S

    OPTIFLO Additives In Decorative Systems

    Competitive HASE OPTIFLO HV80 Competitive HASE OPTIFLO HV80 Competitive HASE OPTIFLO HV80

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    The inormation within this reerence guide is intended to provide general nonspecic inormation about certain products produced and/or sold by Southern Clay Products,Inc. Southern Clay Products, Inc. does not, expressly or through implication, represent or warrant that the inormation within this reerence guide is applicable or yourintended use. Your reliance on the inormation within this reerence guide is solely at your own risk and liability. Please contact authorized representatives o Southern ClayProducts, Inc. or specic inormation concerning your proposed use o products provided and/or sold by Southern Clay Products, Inc. Trademark indicia set orth hereinapplies with respect to United States trademark rights. In other countries dierent trademark rights may apply. Without limiting the oregoing statements regarding trademarkrights, Perchem, Laponite, and Easigel are registered trademarks o Rockwood Specialties Inc. within the United Kingdom.

    Copyright 2006 Southern Clay Products, Inc. All Rights Reserved.

    Associative thickeners are oten sensitive to the addition o

    suractants, dispersing agents, wetting agents, and solvents.

    These additives reduce the associative interactions between

    the latex particles and the hydrophobic modules o the

    thickener, thereby reducing viscosity. This problem primar-

    ily arises when adding pigment concentrates which contain

    large amounts o interering agents, such as dispersants and

    suractants. Our OPTIFLO TVS (Tinting Viscosity Stabilizer)

    thickener has been specially designed to address this issue.

    Due to the unique opportunities aorded by aminoplast tech-

    nology, OPTIFLO TVS contains an unusually high number

    o strongly hydrophobic modules, making it less sensitive to

    these intererents. OPTIFLO TVS is especially suitable or

    base paints tinted with pigment concentrates.

    Conclusions

    Over the years the Paint and Coatings Industry has

    adopted environmental regulations to lower VOC (Volatile

    Organic Content) emissions in architectural coatings. As

    a result, paint manuacturers are moving rom traditional

    oil-based paint systems to water-based paint systems.

    The challenge or the paint manuacturer is to main-

    tain perormance properties such as brushability, stain

    removal and durability. The OPTIFLO thickener system(invented and patented by Southern Clay Products, Inc.)

    introduced in 1997 was designed or the paint manuac-

    turer or use in latex or water-based paints to provide a

    smooth creamy paint consistency with buttery like brush

    eel while preventing roller spatter (splashing that can

    occur rom the paint roller). In addition, a novel patented

    technology was recently developed which will allow all

    OPTIFLO products to be supplied VOC ree, this technol-

    ogy known as OPTIFLO VF Technology will also urther

    enhance the quality o the paint in areas such as coloruniormity and paint consistency (less separation).

    OPTIFLO ADDITIVES or Tinting Paste Systems

    U S E I N P A S T E S Y S T E M S

    OPTIFLO TVS in a semi-gloss latex paint. Very little loss inviscosity is observed when tinting with a universal pigment paste

    (phthalocyanine blue, iron oxide red, lamp-black).

    OPTIFLO TVS0%

    -10%

    -20%

    StandardThickener

    -2

    -12

    0

    -16

    -22

    -15

    OPTIFLO TVS (TVS = Tinting Viscosity Stabilizer)

    Reduction in viscosity when suractants are added tosystems using a standard thickener.

    - Hydrophobic Molecules - Latex Particles - SuractantsReduction in viscosity [%]

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    NAFTA

    Southern Clay Products, Inc.

    1212 Church Street

    Gonzales, TX 78629

    Telephone: 1-800-324-2891

    Direct Line: 1-830-672-2891

    Fax: 1-830-672-1903

    1600 W. Hill Street

    Louisville, KY 40210

    Telephone: 1-800-468-7210

    Direct Line: 1-502-772-4403Fax: 1-502-772-4440

    Executive Ofces

    5508 Highway 290 West

    Suite 206

    Austin, TX 78735

    www.scprod.com

    EUROPE

    Rockwood Additives Limited

    Mooreld Road

    Widnes, Cheshire

    UK WA8 3AA

    Telephone: 44 (0) 151 495 2222

    Fax: 44 (0) 151 420 4401

    www.rockwoodadditives.com

    Rockwood Clay Additives GmbH

    Stadtwaldstr. 44,

    85368 Moosburg, Germany

    Telephone: 49 (0) 8761 72 150-0

    Fax: 49 (0) 8761 72 150-334

    ASIA

    Rockwood Specialties (Singapore) Pte. Limited

    171 Chin Swee Road

    #10-08 San Centre

    Singapore 169877

    Telephone: 65 6532 0676

    Fax: 65 532 0502