Opportunity knocks...
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Opportunity knocks...
Ólafur Andri Ragnarsson, co-founder & Chief Software Architect
Betware
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Research papers
Visit http://www.olafurandri.com/
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Internetdisruption
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Internet betting is 14 years old
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The web is only 21 years old
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Opportunities for Innovation
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There is a fundamental shift taking place
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If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users
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On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications
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By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day
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Even the more business orientated LinkedIn boats over 50 million international members
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Every minute, 24 hours of content is uploaded to YouTube
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TV is going online
Hulu streamed 1 billion videos in December 2009
Source: Economist, Beyond the Box
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Copyright © 2010, Ólafur Andri Ragnarsson
Old media is going online
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Copyright © 2010, Ólafur Andri Ragnarsson
Books are getting digital and going on-line
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The on-line world is part of growing up
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Digital natives are game natives
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The Net Gen wants entertainment and play in their work, education and social life
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The Net Gen has need for speed – not just in video games
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On-line digital world is also changing older generations
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Market response: Convergence
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Zynga To Buy Social Gaming Developer Serious Business
Harrah’s Looks to Online Poker to Recover from Slump
Virtue Fusion gives Playtech its bingo wings
Newspaper gambles on online gambling
Dragonfish Partners With Prime Gaming for
Online Bingo
Headlines
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Technology changes everything
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Source: OECD http://www.oecd.org/sti/ict/broadband.
2001-Q2
2001-Q4
2002-Q2
2002-Q4
2003-Q2
2003-Q4
2004-Q2
2004-Q4
2005-Q2
2005-Q4
2006-Q2
2006-Q4
2007-Q2
2007-Q4
2008-Q2
2008-Q4
2009-Q2
0
5
10
15
20
25
30
35
40Netherlands
Denmark
Norway
Switzerland
Korea
Iceland
OECD
Broadband penetration, historical leading OECD countries through June 2009
Source : OECD
Broadband Access
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Social Games
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players compete with
other players
Integrate social features
Use the
social graph
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80+ million
monthly
active users
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Games are bigger than any other app category — both for the social web and for mobile devices
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Mobile is in a renaissance period
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The average iPhone user only spends 45% of his on-device time making voice calls
The iPhone Effect
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The Mobile Phone Market
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Super Smart Phones
4 billion connections5% are smart phones
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400M daily circulations of all newspapers800M registered cars900M total cable/satellite TV subscribers1.1B of all types of computers (PC, netbooks...)1.2B total landline phones1.5B total TV sets1.7B total unique holders of credit cards2.1B total unique holders of bank accounts3.9B total FM radios in use
4+ billion connections
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The “mobile web” is just the web – there is only one web. It’s just displayed in multiple of screen sizes
The iPhone Effect
Source: The Next Big Thing: Mobile, http://www.olafurandri.com/?p=408
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Source: Morgan Stanley
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By 2015 there will be more mobile devices on the Internet than computers
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Sports betting is social – ultimate cross selling
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Social Sports Betting
Betting together
Competing
Sharing(async)
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The Indirect Push
Strategy
Instead of sending message to customers directly, let them do it
Bragging is built into sports-betting punters
http://www.olafurandri.com/?p=395
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A new type of Retailer
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Social Sports Betting is an opportunity
Mobile is an opportunity
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