Opportunities NB Webinar Series

Preparation and Introduction to the UK/France marketplace

Préparation et introduction vers les

marchés du Royaume-Uni et de la France

Hosting: Devon Nutbeem

Export Development Executive

Opportunities NB

Hôte: Devon Nutbeem

Chargée du développement des Exportations

Opportunités NB

Client-focused, proactive, professional and accountable, Opportunities NB is the first point of contact for local and foreign businesses looking to grow, expand or locate. We are focused on performance, high growth opportunities and growing New Brunswick. Opportunities NB is poised to:

• Support business development inside New Brunswick, including business support services for small, medium-sized and large businesses;

• Proactively pursue high growth opportunities through exports and foreign investment; and

• Work with industry partners, economic development stakeholders and public sector partners to identify, build and support a portfolio of significant high growth opportunities both within and outside the province!

We will offer you the ideal operational expansion and labour solution tailored to your needs to grow in New Brunswick. We will go above and beyond to ensure your success in the province.

New Brunswick is built for business. We look forward to working with you to grow your business.

Our guests/Nos invités

Stephen Minall Director-Owner/ Directeur-

Propriétaire

Moving Food Ltd

UK / Royaume-Uni

Steve Denton Consultant Expert / Consultant

France

Stephen Minall, Director/Owner, Moving Food Ltd

Moving Food Ltd specializes in the development of brands and product solutions for retail and food service companies. We partner retailers and manufacturers in order to launch product innovation, fire fight and/or improve profitability. We provide the Eyes and Ears for a number of UK and US/Canadian businesses.

We have helped a number of companies investigate opportunities, (re)develop product supply, improve margin, and develop brands to meet the needs of changing customers.

We: • Offer market intelligence – gained through supply base • Specialize in sandwich/salad retail manufacturing • Have an understanding of fresh/chilled manufacturing • Have unique licensing agreements in the UK and the US/UAE/Australia/Canada. • Understand retail and foodservice supply and operational systems • Have access to key business research and design companies

Some of our clients: Out of Town Restaurants, Bourne Leisure, Starbucks, Kerry Foods, Debenhams, BB’s, Holiday Inn Hotels, Roadchef/Spar, Enterprise Inns, Boston Market, Papa Johns, Harrogate Spa, Nisa/Today, Rank/Mecca, Leeds, Imperial, Newcastle Universities, Manchester University. Holland and Barrett, NAAFI, Whistlestop Retail, Autogrill/Host, Aafcans. Wowbutter and Kinnikinnick (Canada)

Internationally: Al Khaja Group, Dubai. Aresta Group Turkey, Roadster Diners Jordan, Emirates Airlines, Jeremiah Group UAE , Tribe Creators UAE/India, Coles Australia. UK Multiples from Amazon/Ocado to Tesco and Holland& Barrett

How to enter the french market…?

General SUMMARY

I. Introduction : Presentation of the main french retailers

I. Legal approach of the retail market in France

I. The Private Label approach (MDD)

IV. How to develop a strong national brand!?

IV. Match-dating with specialized experts.

V. Visit point of sells in Paris

Steve DENTON (Expert in Private Label & National Brands)

Anne-Françoise POTIER (Expert in Key Account Management)

1 Market shares (relative mktg shares of stores by retailers)

2 The new retail landscape (strategies of alliance)

3 The main keys statistics by CATEGORY (category management)

4 Gastronomy and wholesaler business

I. Presentation of the main french retailers

II. Legal approach of the retail market in

France

Sylvain CAYRE (Lawyer, Expert in contractual relations between mass market retailers and suppliers )

1. What is saying the french law! > LME (loi de modernisation économique)

2. Habits in customs in France

III. The Private Label Business

1. How does it work? Positioning strategy for retailers

2. Weakness and strenths : to get the critical size!

3. Logistics (…)

4. The labels (IFS, BRC ...)

Steve DENTON

IV. Bulding a national brand srtategy

1. Marketing opportunity First!!

2. Logistics : the good partners

3. Sales Force

4. Investments (…)

5. Example :

Steve DENTON & Romain Arnal CEO Menus du Monde : introducing abroad

products

V. Match-Dating

Meeting with Experts :

> Dominique FENECH (Purchasing Director of FAUCHON Paris)

> Olivier BONNIN (former Intl Import/Export Director CASINO Group)

> Jean-Pierre ROY (Doctor in marketing & Business Model structure, Program Director of IDRAC Business School)

Experts Profils (résumé)

Steve DENTON :

- Consultant spécialisé en MDD

- Enseignant marketing, Idrac Business School

- Ancien directeur commercial Industrie Agro-alimentaire

Anne-Françoise POTIER :

- Consultante négociation commerciale et category management

- KAM : INTERSNACK, BARILLA

Experts Profils (résumé)

Olivier BONNIN:

- Dirigeant DILMUNTRADE (sourcing intl Food)

- Ancien directeur des Achats GEIMEX (import/export Groupe CASINO)

- Ancien directeur Achats Filière F&L POMONA

Sylvain CAYRE :

- Avocat spécialisé dans les relations contractuelles Industriels et distributeurs

- Formateur dans le secteur IAA sur la LME

- Gestion des contentieux

Experts Profils (résumé)

Dominique FENECH:

- Directeur des Achats et de l’offre FAUCHON

- Ancien directeur des Achats Alimentaires MONOPRIX

Jean-Pierre ROY :

- Directeur du Programme MASTER IDRAC BUSINESS SCHOOL

- Enseignant-chercheur, docteur en mutation des Business Model

Experts Profils (résumé)

Romain ARNAL :

- Pdt LES MENUS DU MONDE

> entreprise spécialisée en produits d’import

Q&A / Q&R

Thank you for attending

Merci de votre participation

www.onbcanada.ca info@onbcanada.ca